HFA

High Falls Advisors Portfolio holdings

AUM $452M
This Quarter Return
-14.64%
1 Year Return
+11.39%
3 Year Return
+43.65%
5 Year Return
+60.9%
10 Year Return
–
AUM
$251M
AUM Growth
+$251M
Cap. Flow
-$44.9M
Cap. Flow %
-17.88%
Top 10 Hldgs %
63.01%
Holding
101
New
4
Increased
23
Reduced
45
Closed
21

Top Buys

1
USMV icon
iShares MSCI USA Min Vol Factor ETF
USMV
$5.21M
2
ESGU icon
iShares ESG Aware MSCI USA ETF
ESGU
$818K
3
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
$607K
4
PBW icon
Invesco WilderHill Clean Energy ETF
PBW
$534K
5
ESGE icon
iShares ESG Aware MSCI EM ETF
ESGE
$512K

Top Sells

1
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
$12.4M
2
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$4.8M
3
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
$4.74M
4
DVY icon
iShares Select Dividend ETF
DVY
$4.3M
5
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
$3.72M

Sector Composition

1 Technology 1.56%
2 Healthcare 0.73%
3 Financials 0.51%
4 Consumer Staples 0.29%
5 Communication Services 0.25%
Name Market Value Portfolio Weight Shares or Principal Shares
Change % 		Capital Flow
IXN icon
51
iShares Global Tech ETF
IXN
$5.71B
$427K 0.17%
2,340
-541
-19% -$98.7K
IGM icon
52
iShares Expanded Tech Sector ETF
IGM
$8.62B
$371K 0.15%
1,750
-400
-19% -$84.8K
SIZE icon
53
iShares MSCI USA Size Factor ETF
SIZE
$368M
$370K 0.15%
5,180
-1,703
-25% -$122K
VZ icon
54
Verizon
VZ
$186B
$345K 0.14%
6,421
+284
+5% +$15.3K
VUG icon
55
Vanguard Growth ETF
VUG
$185B
$335K 0.13%
2,141
– –
NEAR icon
56
iShares Short Maturity Bond ETF
NEAR
$3.52B
$329K 0.13%
6,791
-791
-10% -$38.3K
INTC icon
57
Intel
INTC
$107B
$328K 0.13%
6,064
+9
+0.1% +$487
IUSG icon
58
iShares Core S&P US Growth ETF
IUSG
$24.4B
$327K 0.13%
5,720
-500
-8% -$28.6K
PFE icon
59
Pfizer
PFE
$141B
$301K 0.12%
9,207
-282
-3% -$9.22K
IBM icon
60
IBM
IBM
$227B
$297K 0.12%
2,676
-800
-23% -$88.8K
IWO icon
61
iShares Russell 2000 Growth ETF
IWO
$12.4B
$297K 0.12%
1,877
+2
+0.1% +$316
IEMG icon
62
iShares Core MSCI Emerging Markets ETF
IEMG
$102B
$294K 0.12%
7,264
-13,089
-64% -$530K
T icon
63
AT&T
T
$209B
$290K 0.12%
9,962
-355
-3% -$10.3K
SHYG icon
64
iShares 0-5 Year High Yield Corporate Bond ETF
SHYG
$7.28B
$288K 0.11%
+7,045
New +$288K
IWF icon
65
iShares Russell 1000 Growth ETF
IWF
$116B
$286K 0.11%
1,901
– –
SLY
66
DELISTED
SPDR S&P 600 Small Cap ETF (based on S&P SmallCap 600 Index--symbol SML)
SLY
$271K 0.11%
5,600
– –
KO icon
67
Coca-Cola
KO
$297B
$261K 0.1%
5,888
-4,900
-45% -$217K
MRK icon
68
Merck
MRK
$210B
$257K 0.1%
3,338
+7
+0.2% +$539
IYW icon
69
iShares US Technology ETF
IYW
$22.9B
$254K 0.1%
1,245
– –
SO icon
70
Southern Company
SO
$102B
$243K 0.1%
4,484
+247
+6% +$13.4K
AMZN icon
71
Amazon
AMZN
$2.44T
$240K 0.1%
123
-11
-8% -$21.5K
IJK icon
72
iShares S&P Mid-Cap 400 Growth ETF
IJK
$9.07B
$232K 0.09%
1,300
– –
TLT icon
73
iShares 20+ Year Treasury Bond ETF
TLT
$47.8B
$226K 0.09%
1,371
-821
-37% -$135K
WPC icon
74
W.P. Carey
WPC
$14.7B
$221K 0.09%
3,797
– –
ITOT icon
75
iShares Core S&P Total US Stock Market ETF
ITOT
$75.2B
$215K 0.09%
3,762
-4,403
-54% -$252K
1 2
3
4 5