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HFA

High Falls Advisors Portfolio holdings

AUM $494M
1-Year Est. Return 16.81%
This Fund
S&P 500
This Quarter Est. Return
-14.64%
1 Year Est. Return
+16.81%
3 Year Est. Return
+56.86%
5 Year Est. Return
+52.61%
10 Year Est. Return
+140.41%
AUM
$251M
AUM Growth
-$105M
Cap. Flow
-$52.7M
Cap. Flow %
-21%
Top 10 Hldgs %
63.01%
Holding
101
New
4
Increased
23
Reduced
45
Closed
21

Top Buys

Rank Stock Value
1
USMV icon
iShares MSCI USA Min Vol Factor ETF
USMV
+$6.12M
2
ESGU icon
iShares ESG Aware MSCI USA ETF
ESGU
+$968K
3
PBW icon
Invesco WilderHill Clean Energy ETF
PBW
+$703K
4
ESGE icon
iShares ESG Aware MSCI EM ETF
ESGE
+$617K
5
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$598K

Top Sells

Rank Stock Value
1
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$15.6M
2
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$6.12M
3
DVY icon
iShares Select Dividend ETF
DVY
+$5.59M
4
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$5.44M
5
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$4.43M

Sector Composition

Rank Sector Weight
1 Miscellaneous 96.07%
2 Technology 1.56%
3 Healthcare 0.73%
4 Financials 0.51%
5 Consumer Staples 0.29%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IXN icon
51
iShares Global Tech ETF
IXN
$9.5B
$427K 0.17%
14,040
-3,246
-19% -$112K
IGM icon
52
iShares Expanded Tech Sector ETF
IGM
$10.6B
$371K 0.15%
10,500
-2,400
-19% -$96.2K
SIZE icon
53
iShares MSCI USA Size Factor ETF
SIZE
$441M
$370K 0.15%
5,180
-1,703
-25% -$153K
VZ icon
54
Verizon
VZ
$208B
$345K 0.14%
6,421
+284
+5% +$16.2K
VUG icon
55
Vanguard Morningstar Growth ETF
VUG
$228B
$335K 0.13%
12,846
– –
NEAR icon
56
iShares Short Maturity Bond ETF
NEAR
$4.96B
$329K 0.13%
6,791
-791
-10% -$39.4K
INTC icon
57
Intel
INTC
$473B
$328K 0.13%
6,064
+9
+0.1% +$532
IUSG icon
58
iShares Core S&P US Growth ETF
IUSG
$33.5B
$327K 0.13%
5,720
-500
-8% -$32.9K
PFE icon
59
Pfizer
PFE
$159B
$301K 0.12%
9,704
-297
-3% -$10.1K
IBM icon
60
IBM
IBM
$222B
$297K 0.12%
2,799
-837
-23% -$106K
IWO icon
61
iShares Russell 2000 Growth ETF
IWO
$14.8B
$297K 0.12%
1,877
+2
+0.1% +$397
IEMG icon
62
iShares Core MSCI Emerging Markets ETF
IEMG
$160B
$294K 0.12%
7,264
-13,089
-64% -$643K
T icon
63
AT&T
T
$178B
$290K 0.12%
13,190
-470
-3% -$12.8K
SHYG icon
64
iShares 0-5 Year High Yield Corporate Bond ETF
SHYG
$7.68B
$288K 0.11%
+7,045
New +$316K
IWF icon
65
iShares Russell 1000 Growth ETF
IWF
$126B
$286K 0.11%
7,604
– –
SLY
66
DELISTED
SPDR S&P 600 Small Cap ETF (based on S&P SmallCap 600 Index--symbol SML)
SLY
$271K 0.11%
5,600
– –
KO icon
67
Coca-Cola
KO
$386B
$261K 0.1%
5,888
-4,900
-45% -$265K
MRK icon
68
Merck
MRK
$366B
$257K 0.1%
3,498
+7
+0.2% +$550
IYW icon
69
iShares US Technology ETF
IYW
$25.3B
$254K 0.1%
4,980
– –
SO icon
70
Southern Company
SO
$102B
$243K 0.1%
4,484
+247
+6% +$15.6K
AMZN icon
71
Amazon
AMZN
$2.87T
$240K 0.1%
2,460
-220
-8% -$21.3K
IJK icon
72
iShares S&P Mid-Cap 400 Growth ETF
IJK
$10.8B
$232K 0.09%
5,200
– –
TLT icon
73
iShares 20+ Year Treasury Bond ETF
TLT
$46.8B
$226K 0.09%
1,371
-821
-37% -$122K
WPC icon
74
W.P. Carey
WPC
$16.1B
$221K 0.09%
3,877
– –
ITOT icon
75
iShares Core S&P Total US Stock Market ETF
ITOT
$97.4B
$215K 0.09%
3,762
-4,403
-54% -$302K
1 2
3
4 5

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High Falls Advisors's Q1 2020 Portfolio in Review

As of Q1 2020, High Falls Advisors held 101 positions worth $251M, down 29% from $356M the previous quarter. Its ten largest holdings account for 63% of the portfolio.

High Falls Advisors withdrew a net $52.7M in Q1 2020, closing 21 positions and reducing 45 holdings. Its most notable exit was iShares S&P 500 Growth ETF, an estimated $2.84M position sold in full.

By sector, the portfolio is most concentrated in Miscellaneous at 96% of assets, up from 93% a quarter earlier, followed by Technology and Healthcare.

Against the trend, High Falls Advisors opened a new position in iShares ESG Aware MSCI USA ETF worth $818K.

  • High Falls Advisors's largest Q1 2020 buy was iShares ESG Aware MSCI USA ETF: 14,229 shares worth $818K.
  • High Falls Advisors added most to iShares MSCI USA Min Vol Factor ETF in Q1 2020, an estimated $6.12M increase.
  • High Falls Advisors's biggest Q1 2020 reduction was Invesco S&P 500 Equal Weight ETF, cutting an estimated $15.6M.
  • High Falls Advisors fully exited iShares S&P 500 Growth ETF in Q1 2020, selling an estimated $2.84M.
  • High Falls Advisors's ten largest holdings make up 63% of its $251M portfolio in Q1 2020.
  • High Falls Advisors opened 4 new positions and closed 21 in Q1 2020.
  • High Falls Advisors's portfolio value fell 29% quarter-over-quarter to $251M.

Based on High Falls Advisors's 13F filing for Q1 2020, filed 15 May 2020.