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HFA

High Falls Advisors Portfolio holdings

AUM $494M
1-Year Est. Return 16.81%
This Fund
S&P 500
This Quarter Est. Return
+3.99%
1 Year Est. Return
+16.81%
3 Year Est. Return
+56.86%
5 Year Est. Return
+52.61%
10 Year Est. Return
+140.41%
AUM
$356M
AUM Growth
+$32.9M
Cap. Flow
+$20.7M
Cap. Flow %
5.81%
Top 10 Hldgs %
56.75%
Holding
103
New
8
Increased
49
Reduced
27
Closed
6

Top Buys

Rank Stock Value
1
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$5.84M
2
HYG icon
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
+$1.69M
3
DVY icon
iShares Select Dividend ETF
DVY
+$1.29M
4
PFF icon
iShares Preferred and Income Securities ETF
PFF
+$1.22M
5
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$1.2M

Top Sells

Rank Stock Value
1
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$3.71M
2
VNQ icon
Vanguard Real Estate ETF
VNQ
+$940K
3
XLU icon
State Street Utilities Select Sector SPDR ETF
XLU
+$860K
4
XLP icon
State Street Consumer Staples Select Sector SPDR ETF
XLP
+$831K
5
XLY icon
State Street Consumer Discretionary Select Sector SPDR ETF
XLY
+$825K

Sector Composition

Rank Sector Weight
1 Miscellaneous 93.5%
2 Technology 2.32%
3 Financials 0.78%
4 Healthcare 0.74%
5 Consumer Discretionary 0.65%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AMGN icon
51
Amgen
AMGN
$234B
$708K 0.2%
2,939
+1
+0% +$220
SIZE icon
52
iShares MSCI USA Size Factor ETF
SIZE
$441M
$670K 0.19%
+6,883
New +$643K
IGIB icon
53
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
$18.7B
$611K 0.17%
10,541
+3,617
+52% +$209K
IXN icon
54
iShares Global Tech ETF
IXN
$9.5B
$606K 0.17%
17,286
+3,402
+25% +$112K
KO icon
55
Coca-Cola
KO
$386B
$597K 0.17%
10,788
-400
-4% -$21.5K
ITOT icon
56
iShares Core S&P Total US Stock Market ETF
ITOT
$97.4B
$593K 0.17%
8,165
-5,233
-39% -$364K
XLU icon
57
State Street Utilities Select Sector SPDR ETF
XLU
$21.9B
$588K 0.17%
18,198
-27,084
-60% -$860K
SBUX icon
58
Starbucks
SBUX
$123B
$546K 0.15%
6,209
+1
+0% +$85
WMT icon
59
Walmart Inc
WMT
$820B
$533K 0.15%
13,449
-378
-3% -$15K
PG icon
60
Procter & Gamble
PG
$334B
$526K 0.15%
4,208
-498
-11% -$60.9K
IGM icon
61
iShares Expanded Tech Sector ETF
IGM
$10.6B
$521K 0.15%
12,900
– –
VCSH icon
62
Vanguard Short-Term Corporate Bond ETF
VCSH
$45B
$502K 0.14%
6,193
-172
-3% -$13.9K
IBM icon
63
IBM
IBM
$222B
$466K 0.13%
3,636
-1,255
-26% -$163K
DNKN
64
DELISTED
Dunkin' Brands Group, Inc.
DNKN
$428K 0.12%
5,669
+2
+0% +$151
IUSG icon
65
iShares Core S&P US Growth ETF
IUSG
$33.5B
$421K 0.12%
6,220
– –
SLY
66
DELISTED
SPDR S&P 600 Small Cap ETF (based on S&P SmallCap 600 Index--symbol SML)
SLY
$406K 0.11%
5,600
– –
T icon
67
AT&T
T
$178B
$403K 0.11%
13,660
-668
-5% -$19.3K
IWO icon
68
iShares Russell 2000 Growth ETF
IWO
$14.8B
$402K 0.11%
1,875
-198
-10% -$40.2K
LHX icon
69
L3Harris
LHX
$48.9B
$396K 0.11%
2,000
– –
VUG icon
70
Vanguard Morningstar Growth ETF
VUG
$228B
$390K 0.11%
12,846
+6
+0% +$173
NEAR icon
71
iShares Short Maturity Bond ETF
NEAR
$4.96B
$381K 0.11%
7,582
+695
+10% +$35K
VZ icon
72
Verizon
VZ
$208B
$377K 0.11%
6,137
+14
+0.2% +$844
PFE icon
73
Pfizer
PFE
$159B
$372K 0.1%
10,001
-82
-0.8% -$2.92K
CVX icon
74
Chevron
CVX
$396B
$371K 0.1%
3,079
-94
-3% -$11.1K
INTC icon
75
Intel
INTC
$473B
$362K 0.1%
6,055
+308
+5% +$17.2K
1 2
3
4 5

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High Falls Advisors's Q4 2019 Portfolio in Review

As of Q4 2019, High Falls Advisors held 103 positions worth $356M, up 10% from $323M the previous quarter. Its ten largest holdings account for 57% of the portfolio.

High Falls Advisors deployed $20.7M of net new capital in Q4 2019, opening 8 new positions and adding to 49 existing holdings. Its largest new stake was State Street Health Care Select Sector SPDR ETF: 10,037 shares worth $1.02M.

By sector, the portfolio is most concentrated in Miscellaneous at 93% of assets, up from 93% a quarter earlier, followed by Technology and Financials.

On the sell side, the largest reduction was iShares MSCI EAFE Min Vol Factor ETF, an estimated $3.71M trimmed.

  • High Falls Advisors's largest Q4 2019 buy was State Street Health Care Select Sector SPDR ETF: 10,037 shares worth $1.02M.
  • High Falls Advisors added most to iShares Core MSCI EAFE ETF in Q4 2019, an estimated $5.84M increase.
  • High Falls Advisors's biggest Q4 2019 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $3.71M.
  • High Falls Advisors fully exited Vanguard Real Estate ETF in Q4 2019, selling an estimated $940K.
  • High Falls Advisors's ten largest holdings make up 57% of its $356M portfolio in Q4 2019.
  • High Falls Advisors opened 8 new positions and closed 6 in Q4 2019.
  • High Falls Advisors's portfolio value rose 10% quarter-over-quarter to $356M.

Based on High Falls Advisors's 13F filing for Q4 2019, filed 14 Feb 2020.