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HFA

High Falls Advisors Portfolio holdings

AUM $494M
1-Year Est. Return 16.81%
This Fund
S&P 500
This Quarter Est. Return
+1.67%
1 Year Est. Return
+16.81%
3 Year Est. Return
+56.86%
5 Year Est. Return
+52.61%
10 Year Est. Return
+140.41%
AUM
$323M
AUM Growth
+$14.4M
Cap. Flow
+$10M
Cap. Flow %
3.1%
Top 10 Hldgs %
56.44%
Holding
101
New
6
Increased
46
Reduced
29
Closed
6

Top Buys

Rank Stock Value
1
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$4.46M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$2.94M
3
HYG icon
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
+$871K
4
DVY icon
iShares Select Dividend ETF
DVY
+$806K
5
XHB icon
State Street SPDR S&P Homebuilders ETF
XHB
+$751K

Top Sells

Rank Stock Value
1
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$3.58M
2
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$1.31M
3
IBM icon
IBM
IBM
+$810K
4
IWB icon
iShares Russell 1000 ETF
IWB
+$795K
5
XOM icon
ExxonMobil
XOM
+$333K

Sector Composition

Rank Sector Weight
1 Miscellaneous 93.14%
2 Technology 2.31%
3 Financials 0.78%
4 Consumer Discretionary 0.74%
5 Healthcare 0.72%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IBM icon
51
IBM
IBM
$222B
$680K 0.21%
4,891
-6,004
-55% -$810K
IEMG icon
52
iShares Core MSCI Emerging Markets ETF
IEMG
$160B
$618K 0.19%
12,615
+1,952
+18% +$96.8K
KO icon
53
Coca-Cola
KO
$386B
$609K 0.19%
11,188
-2,071
-16% -$111K
PG icon
54
Procter & Gamble
PG
$334B
$585K 0.18%
4,706
-2
-0% -$236
AMGN icon
55
Amgen
AMGN
$234B
$568K 0.18%
2,938
+1
+0% +$192
SBUX icon
56
Starbucks
SBUX
$123B
$549K 0.17%
6,208
+994
+19% +$92.2K
WMT icon
57
Walmart Inc
WMT
$820B
$547K 0.17%
13,827
+3,606
+35% +$136K
VCSH icon
58
Vanguard Short-Term Corporate Bond ETF
VCSH
$45B
$516K 0.16%
6,365
-180
-3% -$14.5K
IGM icon
59
iShares Expanded Tech Sector ETF
IGM
$10.6B
$467K 0.14%
12,900
– –
DNKN
60
DELISTED
Dunkin' Brands Group, Inc.
DNKN
$450K 0.14%
5,667
+1,002
+21% +$81.4K
IXN icon
61
iShares Global Tech ETF
IXN
$9.5B
$428K 0.13%
13,884
+1,116
+9% +$33.9K
LHX icon
62
L3Harris
LHX
$48.9B
$417K 0.13%
2,000
– –
T icon
63
AT&T
T
$178B
$410K 0.13%
14,328
+585
+4% +$15.5K
IGIB icon
64
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
$18.7B
$401K 0.12%
6,924
+1,969
+40% +$113K
IWO icon
65
iShares Russell 2000 Growth ETF
IWO
$14.8B
$399K 0.12%
2,073
+2
+0.1% +$397
IUSG icon
66
iShares Core S&P US Growth ETF
IUSG
$33.5B
$391K 0.12%
6,220
– –
CVX icon
67
Chevron
CVX
$396B
$376K 0.12%
3,173
+5
+0.2% +$607
SLY
68
DELISTED
SPDR S&P 600 Small Cap ETF (based on S&P SmallCap 600 Index--symbol SML)
SLY
$376K 0.12%
5,600
– –
VZ icon
69
Verizon
VZ
$208B
$370K 0.11%
6,123
-3
-0% -$173
WPC icon
70
W.P. Carey
WPC
$16.1B
$367K 0.11%
+4,183
New +$356K
VUG icon
71
Vanguard Morningstar Growth ETF
VUG
$228B
$356K 0.11%
12,840
+6
+0% +$166
NEAR icon
72
iShares Short Maturity Bond ETF
NEAR
$4.96B
$347K 0.11%
6,887
+643
+10% +$32.3K
PFE icon
73
Pfizer
PFE
$159B
$344K 0.11%
10,083
+5
+0% +$182
MTUM icon
74
iShares MSCI USA Momentum Factor ETF
MTUM
$24.4B
$307K 0.1%
2,578
+273
+12% +$32.9K
IWF icon
75
iShares Russell 1000 Growth ETF
IWF
$126B
$303K 0.09%
7,604
– –
1 2
3
4 5

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GFA
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VW
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High Falls Advisors's Q3 2019 Portfolio in Review

As of Q3 2019, High Falls Advisors held 101 positions worth $323M, up 4.7% from $308M the previous quarter. Its ten largest holdings account for 56% of the portfolio.

High Falls Advisors deployed $10M of net new capital in Q3 2019, opening 6 new positions and adding to 46 existing holdings. Its largest new stake was iShares S&P 500 Growth ETF: 64,948 shares worth $2.92M.

By sector, the portfolio is most concentrated in Miscellaneous at 93% of assets, up from 92% a quarter earlier, followed by Technology and Financials.

On the sell side, the largest reduction was iShares Core MSCI EAFE ETF, an estimated $3.58M trimmed.

  • High Falls Advisors's largest Q3 2019 buy was iShares S&P 500 Growth ETF: 64,948 shares worth $2.92M.
  • High Falls Advisors added most to iShares MSCI EAFE Min Vol Factor ETF in Q3 2019, an estimated $4.46M increase.
  • High Falls Advisors's biggest Q3 2019 reduction was iShares Core MSCI EAFE ETF, cutting an estimated $3.58M.
  • High Falls Advisors fully exited iShares Russell 1000 ETF in Q3 2019, selling an estimated $795K.
  • High Falls Advisors's ten largest holdings make up 56% of its $323M portfolio in Q3 2019.
  • High Falls Advisors opened 6 new positions and closed 6 in Q3 2019.
  • High Falls Advisors's portfolio value rose 4.7% quarter-over-quarter to $323M.

Based on High Falls Advisors's 13F filing for Q3 2019, filed 21 Nov 2019.