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HFA

High Falls Advisors Portfolio holdings

AUM $494M
1-Year Est. Return 16.81%
This Fund
S&P 500
This Quarter Est. Return
+9.98%
1 Year Est. Return
+16.81%
3 Year Est. Return
+56.86%
5 Year Est. Return
+52.61%
10 Year Est. Return
+140.42%
AUM
$345M
AUM Growth
+$344M
Cap. Flow
+$30.9M
Cap. Flow %
8.95%
Top 10 Hldgs %
45.69%
Holding
106
New
62
Increased
17
Reduced
23
Closed
2

Top Buys

Rank Stock Value
1
ESGU icon
iShares ESG Aware MSCI USA ETF
ESGU
+$9.62M
2
IVV icon
iShares Core S&P 500 ETF
IVV
+$6.4M
3
ESGE icon
iShares ESG Aware MSCI EM ETF
ESGE
+$4.15M
4
MBB icon
iShares MBS ETF
MBB
+$2.87M
5
DVY icon
iShares Select Dividend ETF
DVY
+$2.39M

Top Sells

Rank Stock Value
1
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$6.76M
2
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$3.37M
3
HYG icon
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
+$3.27M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$2.82M
5
PFF icon
iShares Preferred and Income Securities ETF
PFF
+$2.59M

Sector Composition

Rank Sector Weight
1 Technology 2.66%
2 Industrials 0.84%
3 Financials 0.83%
4 Healthcare 0.67%
5 Consumer Staples 0.62%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SHYG icon
26
iShares 0-5 Year High Yield Corporate Bond ETF
SHYG
$7.61B
$4.42M 1.28%
97,169
+28,111
+41% +$1.26M
IYR icon
27
iShares US Real Estate ETF
IYR
$4.83B
$4.23M 1.23%
49,430
-12,317
-20% -$1.03M
QQQ icon
28
Invesco QQQ Trust
QQQ
$466B
$3.95M 1.15%
12,583
-105
-0.8% -$30.8K
FCOR icon
29
Fidelity Corporate Bond ETF
FCOR
$351M
$2.61M 0.76%
45,541
+18,931
+71% +$1.07M
MDY icon
30
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$27.3B
$2.49M 0.72%
+5,926
New +$2.28M
SDY icon
31
State Street SPDR S&P Dividend ETF
SDY
$21.8B
$1.74M 0.51%
16,451
– –
IEI icon
32
iShares 3-7 Year Treasury Bond ETF
IEI
$18.2B
$1.6M 0.46%
+12,035
New +$1.6M
MSFT icon
33
Microsoft
MSFT
$2.93T
$1.57M 0.46%
+7,048
New +$1.52M
PID icon
34
Invesco International Dividend Achievers ETF
PID
$921M
$1.45M 0.42%
94,434
-25,997
-22% -$369K
CVY icon
35
Invesco Zacks Multi-Asset Income ETF
CVY
$123M
$1.38M 0.4%
68,868
-19,099
-22% -$353K
MUB icon
36
iShares National Muni Bond ETF
MUB
$45.5B
$1.28M 0.37%
10,954
+233
+2% +$27.1K
TLT icon
37
iShares 20+ Year Treasury Bond ETF
TLT
$42.1B
$1.28M 0.37%
+8,135
New +$1.29M
FDL icon
38
First Trust Morningstar Dividend Leaders Index Fund
FDL
$7.65B
$1.22M 0.35%
41,055
-22,450
-35% -$634K
VGT icon
39
Vanguard Information Technology ETF
VGT
$139B
$1.13M 0.33%
+25,624
New +$1.05M
JPM icon
40
JPMorgan Chase
JPM
$907B
$956K 0.28%
+7,520
New +$841K
IYT icon
41
iShares US Transportation ETF
IYT
$2.34B
$910K 0.26%
+16,500
New +$881K
IWB icon
42
iShares Russell 1000 ETF
IWB
$48B
$893K 0.26%
+4,216
New +$841K
XHB icon
43
State Street SPDR S&P Homebuilders ETF
XHB
$2.08B
$876K 0.25%
15,196
-181
-1% -$10.2K
SMH icon
44
VanEck Semiconductor ETF
SMH
$67.5B
$866K 0.25%
+7,928
New +$786K
V icon
45
Visa
V
$682B
$859K 0.25%
+3,928
New +$804K
FLOT icon
46
iShares Floating Rate Bond ETF
FLOT
$10B
$836K 0.24%
16,492
-7,265
-31% -$368K
JNJ icon
47
Johnson & Johnson
JNJ
$609B
$827K 0.24%
+5,252
New +$775K
XLY icon
48
State Street Consumer Discretionary Select Sector SPDR ETF
XLY
$22.3B
$792K 0.23%
+9,850
New +$759K
CAT icon
49
Caterpillar
CAT
$405B
$785K 0.23%
+4,310
New +$731K
XLB icon
50
State Street Materials Select Sector SPDR ETF
XLB
$8.34B
$769K 0.22%
21,248
+326
+2% +$11.2K
1
2
3 4 5

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High Falls Advisors's Q4 2020 Portfolio in Review

As of Q4 2020, High Falls Advisors held 106 positions worth $345M, up 119,550% from $288K the previous quarter. Its ten largest holdings account for 46% of the portfolio.

High Falls Advisors deployed $30.9M of net new capital in Q4 2020, opening 62 new positions and adding to 17 existing holdings. Its largest new stake was State Street SPDR S&P MIDCAP 400 ETF Trust: 5,926 shares worth $2.49M.

By sector, the portfolio is most concentrated in Technology at 2.7% of assets, up from 1.7% a quarter earlier, followed by Industrials and Financials.

On the sell side, the largest reduction was State Street SPDR S&P 500 ETF Trust, an estimated $6.76M trimmed.

  • High Falls Advisors's largest Q4 2020 buy was State Street SPDR S&P MIDCAP 400 ETF Trust: 5,926 shares worth $2.49M.
  • High Falls Advisors added most to iShares ESG Aware MSCI USA ETF in Q4 2020, an estimated $9.62M increase.
  • High Falls Advisors's biggest Q4 2020 reduction was State Street SPDR S&P 500 ETF Trust, cutting an estimated $6.76M.
  • High Falls Advisors fully exited iShares US Financial Services ETF in Q4 2020, selling an estimated $2K.
  • High Falls Advisors's ten largest holdings make up 46% of its $345M portfolio in Q4 2020.
  • High Falls Advisors opened 62 new positions and closed 2 in Q4 2020.
  • High Falls Advisors's portfolio value rose 119,550% quarter-over-quarter to $345M.

Based on High Falls Advisors's 13F filing for Q4 2020, filed 16 Feb 2021.