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HFA

High Falls Advisors Portfolio holdings

AUM $494M
1-Year Est. Return 16.81%
This Fund
S&P 500
This Quarter Est. Return
+3.99%
1 Year Est. Return
+16.81%
3 Year Est. Return
+56.86%
5 Year Est. Return
+52.61%
10 Year Est. Return
+140.41%
AUM
$356M
AUM Growth
+$32.9M
Cap. Flow
+$20.7M
Cap. Flow %
5.81%
Top 10 Hldgs %
56.75%
Holding
103
New
8
Increased
49
Reduced
27
Closed
6

Top Buys

Rank Stock Value
1
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$5.84M
2
HYG icon
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
+$1.69M
3
DVY icon
iShares Select Dividend ETF
DVY
+$1.29M
4
PFF icon
iShares Preferred and Income Securities ETF
PFF
+$1.22M
5
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$1.2M

Top Sells

Rank Stock Value
1
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$3.71M
2
VNQ icon
Vanguard Real Estate ETF
VNQ
+$940K
3
XLU icon
State Street Utilities Select Sector SPDR ETF
XLU
+$860K
4
XLP icon
State Street Consumer Staples Select Sector SPDR ETF
XLP
+$831K
5
XLY icon
State Street Consumer Discretionary Select Sector SPDR ETF
XLY
+$825K

Sector Composition

Rank Sector Weight
1 Miscellaneous 93.5%
2 Technology 2.32%
3 Financials 0.78%
4 Healthcare 0.74%
5 Consumer Discretionary 0.65%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SDY icon
26
State Street SPDR S&P Dividend ETF
SDY
$22B
$2.05M 0.58%
19,041
-1,200
-6% -$126K
MDY icon
27
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$26.4B
$1.64M 0.46%
4,357
-300
-6% -$108K
GOVT icon
28
iShares US Treasury Bond ETF
GOVT
$44.3B
$1.57M 0.44%
60,420
+25,692
+74% +$671K
SHOP icon
29
Shopify
SHOP
$197B
$1.35M 0.38%
34,020
+20
+0.1% +$676
FLOT icon
30
iShares Floating Rate Bond ETF
FLOT
$10.6B
$1.27M 0.36%
24,927
+5,614
+29% +$286K
XLF icon
31
State Street Financial Select Sector SPDR ETF
XLF
$56.7B
$1.16M 0.32%
37,512
+27,497
+275% +$807K
MSFT icon
32
Microsoft
MSFT
$3.81T
$1.15M 0.32%
7,307
+74
+1% +$10.9K
MUB icon
33
iShares National Muni Bond ETF
MUB
$45.5B
$1.11M 0.31%
9,776
-269
-3% -$30.6K
XOM icon
34
ExxonMobil
XOM
$644B
$1.11M 0.31%
15,924
-698
-4% -$48.3K
IEMG icon
35
iShares Core MSCI Emerging Markets ETF
IEMG
$160B
$1.09M 0.31%
20,353
+7,738
+61% +$399K
MCD icon
36
McDonald's
MCD
$188B
$1.09M 0.31%
5,526
+52
+0.9% +$10.3K
JPM icon
37
JPMorgan Chase
JPM
$951B
$1.03M 0.29%
7,376
-23
-0.3% -$2.95K
XLV icon
38
State Street Health Care Select Sector SPDR ETF
XLV
$44.5B
$1.02M 0.29%
+10,037
New +$965K
BA icon
39
Boeing
BA
$166B
$1M 0.28%
3,081
– –
V icon
40
Visa
V
$712B
$989K 0.28%
5,265
– –
IBB icon
41
iShares Biotechnology ETF
IBB
$10.5B
$940K 0.26%
+7,804
New +$871K
VGT icon
42
Vanguard Information Technology ETF
VGT
$147B
$927K 0.26%
30,304
+760
+3% +$21.8K
PAYX icon
43
Paychex
PAYX
$45.2B
$911K 0.26%
10,714
-974
-8% -$82.2K
PHO icon
44
Invesco Water Resources ETF
PHO
$2.05B
$895K 0.25%
23,167
+544
+2% +$20.2K
QUAL icon
45
iShares MSCI USA Quality Factor ETF
QUAL
$47.8B
$892K 0.25%
+8,827
New +$850K
SPLV icon
46
Invesco S&P 500 Low Volatility ETF
SPLV
$7.03B
$876K 0.25%
15,014
-904
-6% -$51.9K
XHB icon
47
State Street SPDR S&P Homebuilders ETF
XHB
$1.39B
$838K 0.24%
18,411
+546
+3% +$24.7K
IWB icon
48
iShares Russell 1000 ETF
IWB
$49.1B
$826K 0.23%
+4,629
New +$790K
JNJ icon
49
Johnson & Johnson
JNJ
$646B
$775K 0.22%
5,314
-400
-7% -$54.3K
BRK.B icon
50
Berkshire Hathaway Class B
BRK.B
$1.08T
$766K 0.22%
3,383
-188
-5% -$40.8K
1
2
3 4 5

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High Falls Advisors's Q4 2019 Portfolio in Review

As of Q4 2019, High Falls Advisors held 103 positions worth $356M, up 10% from $323M the previous quarter. Its ten largest holdings account for 57% of the portfolio.

High Falls Advisors deployed $20.7M of net new capital in Q4 2019, opening 8 new positions and adding to 49 existing holdings. Its largest new stake was State Street Health Care Select Sector SPDR ETF: 10,037 shares worth $1.02M.

By sector, the portfolio is most concentrated in Miscellaneous at 93% of assets, up from 93% a quarter earlier, followed by Technology and Financials.

On the sell side, the largest reduction was iShares MSCI EAFE Min Vol Factor ETF, an estimated $3.71M trimmed.

  • High Falls Advisors's largest Q4 2019 buy was State Street Health Care Select Sector SPDR ETF: 10,037 shares worth $1.02M.
  • High Falls Advisors added most to iShares Core MSCI EAFE ETF in Q4 2019, an estimated $5.84M increase.
  • High Falls Advisors's biggest Q4 2019 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $3.71M.
  • High Falls Advisors fully exited Vanguard Real Estate ETF in Q4 2019, selling an estimated $940K.
  • High Falls Advisors's ten largest holdings make up 57% of its $356M portfolio in Q4 2019.
  • High Falls Advisors opened 8 new positions and closed 6 in Q4 2019.
  • High Falls Advisors's portfolio value rose 10% quarter-over-quarter to $356M.

Based on High Falls Advisors's 13F filing for Q4 2019, filed 14 Feb 2020.