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BFC Planning, Inc.’s ServiceNow NOW Stock Holding History

BFC Planning, Inc.’s Portfolio NOW Stock Details NOW Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$1.5M Buy
15,129
+3,644
+32% +$361K 0.06% 300
2026
Q1 		$1.2M Sell
11,485
-192
-2% -$22.6K 0.05% 326
2025
Q4 		$1.79M Buy
11,677
+8,322
+248% +$1.43M 0.08% 246
2025
Q3 		$618K Sell
3,355
-25
-0.7% -$4.67K 0.04% 330
2025
Q2 		$695K Sell
3,380
-720
-18% -$136K 0.05% 292
2025
Q1 		$653K Hold
4,100
– – 0.06% 283
2024
Q4 		$869K Buy
+4,100
New +$831K 0.07% 222

Other funds holding NOW

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
State Street
State Street Boston, Massachusetts $3.38T AUM 44.17% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return
Vanguard Portfolio Management
Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.92T AUM 36.1% 1-Year Est. Return
UBS AM
UBS AM Chicago, Illinois $550B AUM 43.33% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $999B AUM 46.22% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return
Norges Bank
Norges Bank Oslo, Norway $1T AUM

BFC Planning, Inc.'s NOW Position: Q2 2026 in Review

BFC Planning, Inc. increased its ServiceNow (NOW) stake by 32% in Q2 2026, buying an estimated $361K and bringing the position to 15,129 shares worth $1.5M. The position accounts for 0.06% of the portfolio, ranked #300.

BFC Planning, Inc. first reported a position in NOW in Q4 2024 and has held it in 7 quarters since. The position peaked at $1.79M in Q4 2025. 2,254 funds tracked by Wall St. Rank hold NOW as of Q2 2026.

  • BFC Planning, Inc. held 15,129 shares of ServiceNow worth $1.5M as of Q2 2026.
  • BFC Planning, Inc. bought 3,644 ServiceNow shares in Q2 2026, an estimated $361K.
  • ServiceNow made up 0.06% of BFC Planning, Inc.'s portfolio in Q2 2026, its #300 holding.
  • BFC Planning, Inc. first reported a position in ServiceNow in Q4 2024 and has held it in 7 quarters since.
  • BFC Planning, Inc.'s ServiceNow position peaked at $1.79M in Q4 2025.
  • 2,254 funds tracked by Wall St. Rank held ServiceNow as of Q2 2026.

Based on BFC Planning, Inc.'s 13F filing for Q2 2026, filed 29 Oct 2026.