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FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M
1-Year Est. Return 31.1%
This Fund
S&P 500
This Quarter Est. Return
+6.75%
1 Year Est. Return
+31.1%
3 Year Est. Return
+76.81%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$124M
AUM Growth
+$8.31M
Cap. Flow
+$2.05M
Cap. Flow %
1.65%
Top 10 Hldgs %
36.6%
Holding
100
New
5
Increased
59
Reduced
18
Closed
5

Top Buys

Rank Stock Value
1
USMV icon
iShares MSCI USA Min Vol Factor ETF
USMV
+$337K
2
CHE icon
Chemed
CHE
+$295K
3
GE icon
GE Aerospace
GE
+$248K
4
MTD icon
Mettler-Toledo International
MTD
+$232K
5
TDG icon
TransDigm Group
TDG
+$209K

Top Sells

Rank Stock Value
1
CRL icon
Charles River Laboratories
CRL
+$651K
2
RSPH icon
Invesco S&P 500 Equal Weight Health Care ETF
RSPH
+$241K
3
ABBV icon
AbbVie
ABBV
+$219K
4
VIGI icon
Vanguard International Dividend Appreciation ETF
VIGI
+$216K
5
FNDF icon
Schwab Fundamental International Large Company Index ETF
FNDF
+$215K

Sector Composition

Rank Sector Weight
1 Technology 13.66%
2 Consumer Discretionary 9.83%
3 Industrials 8.79%
4 Financials 7.98%
5 Consumer Staples 6.52%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
USMV icon
1
iShares MSCI USA Min Vol Factor ETF
USMV
$23.5B
$11.9M 9.55%
126,507
+3,666
+3% +$337K
MOAT icon
2
VanEck Morningstar Wide Moat ETF
MOAT
$11.9B
$5.33M 4.29%
56,872
+1,482
+3% +$130K
VGSH icon
3
Vanguard Short-Term Treasury ETF
VGSH
$29.3B
$4.67M 3.75%
79,408
+3,324
+4% +$195K
GOOGL icon
4
Alphabet (Google) Class A
GOOGL
$4.36T
$3.66M 2.94%
20,740
+269
+1% +$44K
MA icon
5
Mastercard
MA
$502B
$3.61M 2.9%
6,418
+104
+2% +$57.5K
MSFT icon
6
Microsoft
MSFT
$3.45T
$3.49M 2.81%
7,018
+131
+2% +$56.9K
ORLY icon
7
O'Reilly Automotive
ORLY
$72.9B
$3.41M 2.74%
37,781
+386
+1% +$35.2K
JPM icon
8
JPMorgan Chase
JPM
$935B
$3.22M 2.59%
11,096
-66
-0.6% -$16.8K
IEI icon
9
iShares 3-7 Year Treasury Bond ETF
IEI
$18.1B
$3.14M 2.53%
26,368
+1,036
+4% +$122K
VTIP icon
10
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
$19.1B
$3.1M 2.49%
61,689
+4,092
+7% +$204K
AAPL icon
11
Apple
AAPL
$4.54T
$2.99M 2.41%
14,586
-648
-4% -$131K
AMZN icon
12
Amazon
AMZN
$2.92T
$2.71M 2.18%
12,336
+179
+1% +$35.4K
RSP icon
13
Invesco S&P 500 Equal Weight ETF
RSP
$97B
$2.57M 2.07%
14,140
-98
-0.7% -$16.9K
PM icon
14
Philip Morris
PM
$297B
$2.53M 2.04%
13,902
+163
+1% +$28K
MO icon
15
Altria Group
MO
$114B
$2.52M 2.02%
42,900
+272
+0.6% +$16K
NOC icon
16
Northrop Grumman
NOC
$77.1B
$2.44M 1.97%
4,886
+79
+2% +$38.8K
APH icon
17
Amphenol
APH
$198B
$2.41M 1.94%
24,455
+1,402
+6% +$115K
AMAT icon
18
Applied Materials
AMAT
$403B
$2.32M 1.86%
12,650
+147
+1% +$23.3K
V icon
19
Visa
V
$684B
$2.21M 1.77%
6,212
+45
+0.7% +$15.7K
TIP icon
20
iShares TIPS Bond ETF
TIP
$14.5B
$2.03M 1.63%
18,411
+61
+0.3% +$6.65K
NVO
21
Novo Nordisk
NVO
$208B
$2.02M 1.62%
29,212
+694
+2% +$47.2K
EFAV icon
22
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.34B
$1.91M 1.53%
22,667
+2,282
+11% +$187K
STE icon
23
Steris
STE
$22.3B
$1.9M 1.53%
7,912
+130
+2% +$30.3K
GRMN
24
Garmin
GRMN
$56.7B
$1.74M 1.4%
8,346
– –
MNST icon
25
Monster Beverage
MNST
$94.3B
$1.67M 1.34%
26,683
+379
+1% +$23.2K
1
2 3 4

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IAG
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AL3A
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SP
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HWMT
Heritage Wealth Management (Texas) Houston, Texas $234M AUM 15.67% 1-Year Est. Return
JHWEPV
J.H. Whitney Equity Partners VII New Canaan, Connecticut $233M AUM 18.82% 1-Year Est. Return
BH
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BWM
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MC
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Fortune Financial Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Fortune Financial Advisors held 100 positions worth $124M, up 7.2% from $116M the previous quarter. Its ten largest holdings account for 37% of the portfolio.

Fortune Financial Advisors's Q2 2025 filing shows 5 new, 59 increased, 18 reduced and 5 closed positions. Its largest new stake was GE Aerospace: 1,131 shares worth $291K. The largest sale was Charles River Laboratories, an estimated $651K.

By sector, the portfolio is most concentrated in Technology at 14% of assets, up from 12% a quarter earlier, followed by Consumer Discretionary and Industrials.

  • Fortune Financial Advisors's largest Q2 2025 buy was GE Aerospace: 1,131 shares worth $291K.
  • Fortune Financial Advisors added most to iShares MSCI USA Min Vol Factor ETF in Q2 2025, an estimated $337K increase.
  • Fortune Financial Advisors's biggest Q2 2025 reduction was Apple, cutting an estimated $131K.
  • Fortune Financial Advisors fully exited Charles River Laboratories in Q2 2025, selling an estimated $651K.
  • Fortune Financial Advisors's ten largest holdings make up 37% of its $124M portfolio in Q2 2025.
  • Fortune Financial Advisors opened 5 new positions and closed 5 in Q2 2025.
  • Fortune Financial Advisors's portfolio value rose 7.2% quarter-over-quarter to $124M.

Based on Fortune Financial Advisors's 13F filing for Q2 2025, filed 16 Jul 2025.