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FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M
1-Year Est. Return 31.1%
This Fund
S&P 500
This Quarter Est. Return
-1.71%
1 Year Est. Return
+31.1%
3 Year Est. Return
+76.81%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$131M
AUM Growth
-$2.57M
Cap. Flow
+$825K
Cap. Flow %
0.63%
Top 10 Hldgs %
31.3%
Holding
123
New
2
Increased
77
Reduced
28
Closed
5

Top Buys

Rank Stock Value
1
BIL icon
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
+$303K
2
PSX icon
Phillips 66
PSX
+$231K
3
PG icon
Procter & Gamble
PG
+$142K
4
FFC
Flaherty & Crumrine Preferred and Income Securities Fund
FFC
+$135K
5
MOAT icon
VanEck Morningstar Wide Moat ETF
MOAT
+$133K

Top Sells

Rank Stock Value
1
RTX icon
RTX Corp
RTX
+$270K
2
CNI icon
Canadian National Railway
CNI
+$212K
3
YUM icon
Yum! Brands
YUM
+$210K
4
NFLX icon
Netflix
NFLX
+$209K
5
MRK icon
Merck
MRK
+$205K

Sector Composition

Rank Sector Weight
1 Technology 14.5%
2 Financials 10.57%
3 Consumer Staples 8.25%
4 Industrials 8.23%
5 Consumer Discretionary 6.84%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
USMV icon
1
iShares MSCI USA Min Vol Factor ETF
USMV
$23.5B
$8.7M 6.66%
120,258
-189
-0.2% -$14.1K
MSFT icon
2
Microsoft
MSFT
$3.45T
$5.11M 3.91%
16,185
+42
+0.3% +$13.9K
PG icon
3
Procter & Gamble
PG
$336B
$4.88M 3.74%
33,489
+927
+3% +$142K
AAPL icon
4
Apple
AAPL
$4.54T
$4.28M 3.28%
25,020
-282
-1% -$51.7K
MOAT icon
5
VanEck Morningstar Wide Moat ETF
MOAT
$11.9B
$3.18M 2.43%
41,895
+1,674
+4% +$133K
SHY icon
6
iShares 1-3 Year Treasury Bond ETF
SHY
$25.5B
– –
0
– –
FTNT icon
7
Fortinet
FTNT
$119B
$2.99M 2.29%
51,019
+629
+1% +$41.6K
MA icon
8
Mastercard
MA
$502B
$2.98M 2.28%
7,514
-80
-1% -$32.1K
GOOGL icon
9
Alphabet (Google) Class A
GOOGL
$4.36T
$2.9M 2.22%
22,176
+54
+0.2% +$6.99K
VGSH icon
10
Vanguard Short-Term Treasury ETF
VGSH
$29.3B
$2.85M 2.18%
49,435
+1,634
+3% +$94.2K
JPM icon
11
JPMorgan Chase
JPM
$935B
$2.72M 2.08%
18,748
+56
+0.3% +$8.39K
IEI icon
12
iShares 3-7 Year Treasury Bond ETF
IEI
$18.1B
$2.63M 2.01%
23,220
+105
+0.5% +$12K
CVX icon
13
Chevron
CVX
$392B
$2.61M 2%
15,495
+175
+1% +$28.3K
BX icon
14
Blackstone
BX
$102B
$2.57M 1.96%
23,948
+797
+3% +$83K
APO icon
15
Apollo Global Management
APO
$72.4B
$2.54M 1.94%
28,253
+981
+4% +$82.5K
NVO
16
Novo Nordisk
NVO
$208B
$2.43M 1.86%
26,750
+14
+0.1% +$1.23K
LNG icon
17
Cheniere Energy
LNG
$55.2B
$2.3M 1.76%
13,873
+325
+2% +$52.4K
RSP icon
18
Invesco S&P 500 Equal Weight ETF
RSP
$97B
$2.25M 1.72%
15,900
-260
-2% -$38.8K
ORLY icon
19
O'Reilly Automotive
ORLY
$72.9B
$2.17M 1.66%
35,850
-645
-2% -$40.5K
NOC icon
20
Northrop Grumman
NOC
$77.1B
$2.14M 1.64%
4,870
+27
+0.6% +$11.9K
TIP icon
21
iShares TIPS Bond ETF
TIP
$14.5B
$2.06M 1.57%
19,823
+107
+0.5% +$11.3K
AMZN icon
22
Amazon
AMZN
$2.92T
$1.87M 1.43%
14,672
+67
+0.5% +$8.98K
ADBE icon
23
Adobe
ADBE
$99.5B
$1.76M 1.35%
3,457
-54
-2% -$28.3K
MO icon
24
Altria Group
MO
$114B
$1.74M 1.33%
41,421
+150
+0.4% +$6.63K
V icon
25
Visa
V
$684B
$1.68M 1.28%
7,287
+46
+0.6% +$11.1K
1
2 3 4 5

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AL3A
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SP
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HWMT
Heritage Wealth Management (Texas) Houston, Texas $234M AUM 15.67% 1-Year Est. Return
JHWEPV
J.H. Whitney Equity Partners VII New Canaan, Connecticut $233M AUM 18.82% 1-Year Est. Return
BH
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BWM
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MC
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Fortune Financial Advisors's Q3 2023 Portfolio in Review

As of Q3 2023, Fortune Financial Advisors held 123 positions worth $131M, down 1.9% from $133M the previous quarter. Its ten largest holdings account for 31% of the portfolio.

Fortune Financial Advisors's Q3 2023 filing shows 2 new, 77 increased, 28 reduced and 5 closed positions. Its largest new stake was Phillips 66: 2,060 shares worth $248K. The largest sale was RTX Corp, an estimated $270K.

By sector, the portfolio is most concentrated in Technology at 14% of assets, down from 16% a quarter earlier, followed by Financials and Consumer Staples.

  • Fortune Financial Advisors's largest Q3 2023 buy was Phillips 66: 2,060 shares worth $248K.
  • Fortune Financial Advisors added most to State Street SPDR Bloomberg 1-3 Month T-Bill ETF in Q3 2023, an estimated $303K increase.
  • Fortune Financial Advisors's biggest Q3 2023 reduction was Apple, cutting an estimated $51.7K.
  • Fortune Financial Advisors fully exited RTX Corp in Q3 2023, selling an estimated $270K.
  • Fortune Financial Advisors's ten largest holdings make up 31% of its $131M portfolio in Q3 2023.
  • Fortune Financial Advisors opened 2 new positions and closed 5 in Q3 2023.
  • Fortune Financial Advisors's portfolio value fell 1.9% quarter-over-quarter to $131M.

Based on Fortune Financial Advisors's 13F filing for Q3 2023, filed 25 Oct 2023.