We are live on ! Find out more
FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M
1-Year Est. Return 31.1%
This Fund
S&P 500
This Quarter Est. Return
+1.64%
1 Year Est. Return
+31.1%
3 Year Est. Return
+76.81%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$116M
AUM Growth
+$5.95M
Cap. Flow
+$5.54M
Cap. Flow %
4.78%
Top 10 Hldgs %
37.1%
Holding
97
New
9
Increased
60
Reduced
18
Closed
2

Top Buys

Rank Stock Value
1
CHE icon
Chemed
CHE
+$617K
2
VOO icon
Vanguard S&P 500 ETF
VOO
+$590K
3
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$501K
4
FLOT icon
iShares Floating Rate Bond ETF
FLOT
+$380K
5
VIG icon
Vanguard Dividend Appreciation ETF
VIG
+$375K

Top Sells

Rank Stock Value
1
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$593K
2
JNJ icon
Johnson & Johnson
JNJ
+$427K
3
DIA icon
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
+$195K
4
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$148K
5
QUAL icon
iShares MSCI USA Quality Factor ETF
QUAL
+$128K

Sector Composition

Rank Sector Weight
1 Technology 12.24%
2 Consumer Discretionary 10.3%
3 Industrials 8.32%
4 Financials 7.86%
5 Consumer Staples 6.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
USMV icon
1
iShares MSCI USA Min Vol Factor ETF
USMV
$23.5B
$11.5M 9.92%
122,841
+543
+0.4% +$50K
MOAT icon
2
VanEck Morningstar Wide Moat ETF
MOAT
$11.9B
$4.87M 4.2%
55,390
+2,121
+4% +$195K
VGSH icon
3
Vanguard Short-Term Treasury ETF
VGSH
$29.3B
$4.47M 3.85%
76,084
+1,726
+2% +$101K
ORLY icon
4
O'Reilly Automotive
ORLY
$72.9B
$3.57M 3.08%
37,395
+660
+2% +$57.4K
MA icon
5
Mastercard
MA
$502B
$3.46M 2.98%
6,314
+65
+1% +$35.4K
AAPL icon
6
Apple
AAPL
$4.54T
$3.38M 2.92%
15,234
+1,112
+8% +$258K
GOOGL icon
7
Alphabet (Google) Class A
GOOGL
$4.36T
$3.17M 2.73%
20,471
+663
+3% +$120K
IEI icon
8
iShares 3-7 Year Treasury Bond ETF
IEI
$18.1B
$2.99M 2.58%
25,332
-59
-0.2% -$6.87K
VTIP icon
9
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
$19.1B
$2.87M 2.48%
57,597
+4,641
+9% +$228K
JPM icon
10
JPMorgan Chase
JPM
$935B
$2.74M 2.36%
11,162
+276
+3% +$70.4K
MSFT icon
11
Microsoft
MSFT
$3.45T
$2.59M 2.23%
6,887
+510
+8% +$208K
MO icon
12
Altria Group
MO
$114B
$2.56M 2.21%
42,628
+1,280
+3% +$69.9K
RSP icon
13
Invesco S&P 500 Equal Weight ETF
RSP
$97B
$2.47M 2.13%
14,238
-834
-6% -$148K
NOC icon
14
Northrop Grumman
NOC
$77.1B
$2.46M 2.12%
4,807
+73
+2% +$34.9K
AMZN icon
15
Amazon
AMZN
$2.92T
$2.31M 1.99%
12,157
+886
+8% +$192K
PM icon
16
Philip Morris
PM
$297B
$2.18M 1.88%
13,739
+727
+6% +$103K
V icon
17
Visa
V
$684B
$2.16M 1.86%
6,167
+330
+6% +$112K
TIP icon
18
iShares TIPS Bond ETF
TIP
$14.5B
$2.04M 1.76%
18,350
-896
-5% -$97.3K
NVO
19
Novo Nordisk
NVO
$208B
$1.98M 1.71%
28,518
+1,132
+4% +$93.5K
AMAT icon
20
Applied Materials
AMAT
$403B
$1.81M 1.56%
12,503
+452
+4% +$76K
GRMN
21
Garmin
GRMN
$56.7B
$1.81M 1.56%
8,346
-83
-1% -$17.9K
STE icon
22
Steris
STE
$22.3B
$1.76M 1.52%
7,782
+230
+3% +$50.6K
EFAV icon
23
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.34B
$1.59M 1.37%
20,385
-693
-3% -$51.7K
MNST icon
24
Monster Beverage
MNST
$94.3B
$1.54M 1.33%
26,304
+1,107
+4% +$57.7K
ABT icon
25
Abbott
ABT
$183B
$1.54M 1.33%
11,602
+311
+3% +$39.6K
1
2 3 4

Similar funds

IAG
Investmark Advisory Group Shelton, Connecticut $234M AUM 16.71% 1-Year Est. Return
AL3A
Accel Leaders 3 Associates Palo Alto, California $234M AUM
SP
Saranac Partners London $234M AUM 14.11% 1-Year Est. Return
HWMT
Heritage Wealth Management (Texas) Houston, Texas $234M AUM 15.67% 1-Year Est. Return
JHWEPV
J.H. Whitney Equity Partners VII New Canaan, Connecticut $233M AUM 18.82% 1-Year Est. Return
BH
Burk Holdings Tulsa, Oklahoma $233M AUM 19.18% 1-Year Est. Return
BWM
Bernard Wealth Management Royal Oak, Michigan $234M AUM 27.82% 1-Year Est. Return
MC
Matisse Capital Portland, Oregon $234M AUM 19.72% 1-Year Est. Return

Fortune Financial Advisors's Q1 2025 Portfolio in Review

As of Q1 2025, Fortune Financial Advisors held 97 positions worth $116M, up 5.4% from $110M the previous quarter. Its ten largest holdings account for 37% of the portfolio.

Fortune Financial Advisors deployed $5.54M of net new capital in Q1 2025, opening 9 new positions and adding to 60 existing holdings. Its largest new stake was Chemed: 1,085 shares worth $668K.

By sector, the portfolio is most concentrated in Technology at 12% of assets, down from 13% a quarter earlier, followed by Consumer Discretionary and Industrials.

On the sell side, the largest reduction was State Street SPDR Dow Jones Industrial Average ETF Trust, an estimated $195K trimmed.

  • Fortune Financial Advisors's largest Q1 2025 buy was Chemed: 1,085 shares worth $668K.
  • Fortune Financial Advisors added most to Vanguard S&P 500 ETF in Q1 2025, an estimated $590K increase.
  • Fortune Financial Advisors's biggest Q1 2025 reduction was State Street SPDR Dow Jones Industrial Average ETF Trust, cutting an estimated $195K.
  • Fortune Financial Advisors fully exited Vanguard Morningstar Small-Cap Value ETF in Q1 2025, selling an estimated $593K.
  • Fortune Financial Advisors's ten largest holdings make up 37% of its $116M portfolio in Q1 2025.
  • Fortune Financial Advisors opened 9 new positions and closed 2 in Q1 2025.
  • Fortune Financial Advisors's portfolio value rose 5.4% quarter-over-quarter to $116M.

Based on Fortune Financial Advisors's 13F filing for Q1 2025, filed 29 Apr 2025.