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FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M
1-Year Est. Return 31.1%
This Fund
S&P 500
This Quarter Est. Return
-0.94%
1 Year Est. Return
+31.1%
3 Year Est. Return
+76.81%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$110M
AUM Growth
-$344K
Cap. Flow
+$1.89M
Cap. Flow %
1.72%
Top 10 Hldgs %
38.04%
Holding
92
New
4
Increased
50
Reduced
17
Closed
4

Top Buys

Rank Stock Value
1
MOAT icon
VanEck Morningstar Wide Moat ETF
MOAT
+$604K
2
MUSA icon
Murphy USA
MUSA
+$588K
3
VOO icon
Vanguard S&P 500 ETF
VOO
+$489K
4
VTIP icon
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
+$448K
5
USMV icon
iShares MSCI USA Min Vol Factor ETF
USMV
+$406K

Top Sells

Rank Stock Value
1
BIL icon
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
+$1.27M
2
CLX icon
Clorox
CLX
+$552K
3
REYN icon
Reynolds Consumer Products
REYN
+$322K
4
AMT icon
American Tower
AMT
+$234K
5
ABBV icon
AbbVie
ABBV
+$205K

Sector Composition

Rank Sector Weight
1 Technology 13.4%
2 Consumer Discretionary 10.01%
3 Industrials 8.58%
4 Financials 7.73%
5 Healthcare 6.39%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
USMV icon
1
iShares MSCI USA Min Vol Factor ETF
USMV
$23.5B
$10.9M 9.87%
122,298
+4,427
+4% +$406K
MOAT icon
2
VanEck Morningstar Wide Moat ETF
MOAT
$11.9B
$4.94M 4.49%
53,269
+6,271
+13% +$604K
VGSH icon
3
Vanguard Short-Term Treasury ETF
VGSH
$29.3B
$4.33M 3.93%
74,358
+5,213
+8% +$304K
GOOGL icon
4
Alphabet (Google) Class A
GOOGL
$4.36T
$3.75M 3.41%
19,808
+270
+1% +$47.2K
AAPL icon
5
Apple
AAPL
$4.54T
$3.54M 3.21%
14,122
-179
-1% -$42.2K
MA icon
6
Mastercard
MA
$502B
$3.29M 2.99%
6,249
+25
+0.4% +$12.9K
IEI icon
7
iShares 3-7 Year Treasury Bond ETF
IEI
$18.1B
$2.93M 2.67%
25,391
+653
+3% +$76.2K
ORLY icon
8
O'Reilly Automotive
ORLY
$72.9B
$2.9M 2.64%
36,735
+390
+1% +$31.4K
MSFT icon
9
Microsoft
MSFT
$3.45T
$2.69M 2.44%
6,377
+54
+0.9% +$23K
RSP icon
10
Invesco S&P 500 Equal Weight ETF
RSP
$97B
$2.64M 2.4%
15,072
-203
-1% -$36.7K
JPM icon
11
JPMorgan Chase
JPM
$935B
$2.61M 2.37%
10,886
+133
+1% +$31K
VTIP icon
12
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
$19.1B
$2.56M 2.33%
52,956
+9,173
+21% +$448K
AMZN icon
13
Amazon
AMZN
$2.92T
$2.47M 2.25%
11,271
+137
+1% +$28K
NVO
14
Novo Nordisk
NVO
$208B
$2.36M 2.14%
27,386
+568
+2% +$61.4K
NOC icon
15
Northrop Grumman
NOC
$77.1B
$2.22M 2.02%
4,734
+109
+2% +$54.8K
MO icon
16
Altria Group
MO
$114B
$2.16M 1.96%
41,348
+1,181
+3% +$62.9K
TIP icon
17
iShares TIPS Bond ETF
TIP
$14.5B
$2.05M 1.86%
19,246
-354
-2% -$38.3K
AMAT icon
18
Applied Materials
AMAT
$403B
$1.96M 1.78%
12,051
+184
+2% +$33.3K
V icon
19
Visa
V
$684B
$1.84M 1.68%
5,837
+61
+1% +$18.3K
GRMN
20
Garmin
GRMN
$56.7B
$1.74M 1.58%
8,429
– –
PM icon
21
Philip Morris
PM
$297B
$1.57M 1.42%
13,012
+402
+3% +$50.7K
STE icon
22
Steris
STE
$22.3B
$1.55M 1.41%
7,552
+146
+2% +$32K
APH icon
23
Amphenol
APH
$198B
$1.55M 1.4%
22,247
+433
+2% +$30.3K
LMT icon
24
Lockheed Martin
LMT
$134B
$1.53M 1.39%
3,146
+101
+3% +$55.1K
EFAV icon
25
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.34B
$1.49M 1.35%
21,078
-660
-3% -$48.6K
1
2 3 4

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HWMT
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JHWEPV
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Fortune Financial Advisors's Q4 2024 Portfolio in Review

As of Q4 2024, Fortune Financial Advisors held 92 positions worth $110M, down 0.31% from $110M the previous quarter. Its ten largest holdings account for 38% of the portfolio.

Fortune Financial Advisors's Q4 2024 filing shows 4 new, 50 increased, 17 reduced and 4 closed positions. Its largest new stake was Vanguard S&P 500 ETF: 903 shares worth $487K. The largest sale was State Street SPDR Bloomberg 1-3 Month T-Bill ETF, an estimated $1.27M.

By sector, the portfolio is most concentrated in Technology at 13% of assets, up from 13% a quarter earlier, followed by Consumer Discretionary and Industrials.

  • Fortune Financial Advisors's largest Q4 2024 buy was Vanguard S&P 500 ETF: 903 shares worth $487K.
  • Fortune Financial Advisors added most to VanEck Morningstar Wide Moat ETF in Q4 2024, an estimated $604K increase.
  • Fortune Financial Advisors's biggest Q4 2024 reduction was State Street SPDR Bloomberg 1-3 Month T-Bill ETF, cutting an estimated $1.27M.
  • Fortune Financial Advisors fully exited Clorox in Q4 2024, selling an estimated $552K.
  • Fortune Financial Advisors's ten largest holdings make up 38% of its $110M portfolio in Q4 2024.
  • Fortune Financial Advisors opened 4 new positions and closed 4 in Q4 2024.
  • Fortune Financial Advisors's portfolio value fell 0.31% quarter-over-quarter to $110M.

Based on Fortune Financial Advisors's 13F filing for Q4 2024, filed 23 Jan 2025.