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FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M
1-Year Est. Return 31.1%
This Fund
S&P 500
This Quarter Est. Return
+8.33%
1 Year Est. Return
+31.1%
3 Year Est. Return
+76.81%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$158M
AUM Growth
+$14.7M
Cap. Flow
+$4.75M
Cap. Flow %
3.01%
Top 10 Hldgs %
31.66%
Holding
140
New
13
Increased
42
Reduced
65
Closed
10

Top Buys

Rank Stock Value
1
PG icon
Procter & Gamble
PG
+$1M
2
XLV icon
State Street Health Care Select Sector SPDR ETF
XLV
+$908K
3
AVIV icon
Avantis International Large Cap Value ETF
AVIV
+$840K
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$716K
5
SCHD icon
Schwab US Dividend Equity ETF
SCHD
+$697K

Top Sells

Rank Stock Value
1
GDX icon
VanEck Gold Miners ETF
GDX
+$667K
2
SDY icon
State Street SPDR S&P Dividend ETF
SDY
+$594K
3
LUV icon
Southwest Airlines
LUV
+$437K
4
SKYY icon
First Trust Cloud Computing ETF
SKYY
+$370K
5
GUNR icon
FlexShares Global Upstream Natural Resources Index Fund
GUNR
+$335K

Sector Composition

Rank Sector Weight
1 Technology 16.62%
2 Financials 10.67%
3 Industrials 8.49%
4 Consumer Staples 8.21%
5 Consumer Discretionary 7.18%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
USMV icon
1
iShares MSCI USA Min Vol Factor ETF
USMV
$23.5B
$9.94M 6.3%
118,942
-2,882
-2% -$233K
MSFT icon
2
Microsoft
MSFT
$3.45T
$7.56M 4.79%
17,962
+1,291
+8% +$523K
PG icon
3
Procter & Gamble
PG
$336B
$6.44M 4.08%
39,693
+6,392
+19% +$1M
AAPL icon
4
Apple
AAPL
$4.54T
$4.11M 2.6%
23,941
-752
-3% -$137K
MOAT icon
5
VanEck Morningstar Wide Moat ETF
MOAT
$11.9B
$4.07M 2.58%
45,259
-250
-0.5% -$21.4K
MA icon
6
Mastercard
MA
$502B
$3.72M 2.35%
7,720
-133
-2% -$60.8K
FTNT icon
7
Fortinet
FTNT
$119B
$3.7M 2.34%
54,175
+2,749
+5% +$183K
VGSH icon
8
Vanguard Short-Term Treasury ETF
VGSH
$29.3B
$3.68M 2.33%
63,439
+8,379
+15% +$487K
GOOGL icon
9
Alphabet (Google) Class A
GOOGL
$4.36T
$3.4M 2.16%
22,542
-426
-2% -$60.9K
NVO
10
Novo Nordisk
NVO
$208B
$3.37M 2.14%
26,264
-825
-3% -$98.2K
JPM icon
11
JPMorgan Chase
JPM
$935B
$3.26M 2.07%
16,289
-1,508
-8% -$272K
APO icon
12
Apollo Global Management
APO
$72.4B
$3.23M 2.05%
28,731
+479
+2% +$50.5K
BX icon
13
Blackstone
BX
$102B
$3.07M 1.95%
23,376
-630
-3% -$78.7K
AMZN icon
14
Amazon
AMZN
$2.92T
$2.81M 1.78%
15,560
-53
-0.3% -$8.85K
IEI icon
15
iShares 3-7 Year Treasury Bond ETF
IEI
$18.1B
$2.72M 1.72%
23,497
+175
+0.8% +$20.3K
ORLY icon
16
O'Reilly Automotive
ORLY
$72.9B
$2.66M 1.68%
35,340
-1,365
-4% -$95.5K
RSP icon
17
Invesco S&P 500 Equal Weight ETF
RSP
$97B
$2.61M 1.65%
15,426
-311
-2% -$49.9K
AMAT icon
18
Applied Materials
AMAT
$403B
$2.46M 1.56%
11,923
-608
-5% -$112K
NOC icon
19
Northrop Grumman
NOC
$77.1B
$2.21M 1.4%
4,624
-162
-3% -$74.6K
LNG icon
20
Cheniere Energy
LNG
$55.2B
$2.16M 1.37%
13,391
-510
-4% -$82K
V icon
21
Visa
V
$684B
$2.14M 1.35%
7,652
+39
+0.5% +$10.8K
TIP icon
22
iShares TIPS Bond ETF
TIP
$14.5B
$2.09M 1.33%
19,486
-90
-0.5% -$9.62K
CVX icon
23
Chevron
CVX
$392B
$2.07M 1.31%
13,154
-2,006
-13% -$303K
VTIP icon
24
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
$19.1B
$1.82M 1.15%
37,937
+5,430
+17% +$258K
META icon
25
Meta Platforms (Facebook)
META
$1.42T
$1.77M 1.12%
3,654
+27
+0.7% +$12K
1
2 3 4 5

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SP
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HWMT
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JHWEPV
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BWM
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Fortune Financial Advisors's Q1 2024 Portfolio in Review

As of Q1 2024, Fortune Financial Advisors held 140 positions worth $158M, up 10% from $143M the previous quarter. Its ten largest holdings account for 32% of the portfolio.

Fortune Financial Advisors deployed $4.75M of net new capital in Q1 2024, opening 13 new positions and adding to 42 existing holdings. Its largest new stake was State Street Health Care Select Sector SPDR ETF: 6,328 shares worth $935K.

By sector, the portfolio is most concentrated in Technology at 17% of assets, up from 16% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was VanEck Gold Miners ETF, an estimated $667K trimmed.

  • Fortune Financial Advisors's largest Q1 2024 buy was State Street Health Care Select Sector SPDR ETF: 6,328 shares worth $935K.
  • Fortune Financial Advisors added most to Procter & Gamble in Q1 2024, an estimated $1M increase.
  • Fortune Financial Advisors's biggest Q1 2024 reduction was VanEck Gold Miners ETF, cutting an estimated $667K.
  • Fortune Financial Advisors fully exited Southwest Airlines in Q1 2024, selling an estimated $437K.
  • Fortune Financial Advisors's ten largest holdings make up 32% of its $158M portfolio in Q1 2024.
  • Fortune Financial Advisors opened 13 new positions and closed 10 in Q1 2024.
  • Fortune Financial Advisors's portfolio value rose 10% quarter-over-quarter to $158M.

Based on Fortune Financial Advisors's 13F filing for Q1 2024, filed 23 Apr 2024.