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FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M
1-Year Est. Return 31.1%
This Fund
S&P 500
This Quarter Est. Return
+8.33%
1 Year Est. Return
+31.1%
3 Year Est. Return
+76.81%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$158M
AUM Growth
+$14.7M
Cap. Flow
+$4.75M
Cap. Flow %
3.01%
Top 10 Hldgs %
31.66%
Holding
140
New
13
Increased
42
Reduced
65
Closed
10

Top Buys

Rank Stock Value
1
PG icon
Procter & Gamble
PG
+$1M
2
XLV icon
State Street Health Care Select Sector SPDR ETF
XLV
+$908K
3
AVIV icon
Avantis International Large Cap Value ETF
AVIV
+$840K
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$716K
5
SCHD icon
Schwab US Dividend Equity ETF
SCHD
+$697K

Top Sells

Rank Stock Value
1
GDX icon
VanEck Gold Miners ETF
GDX
+$667K
2
SDY icon
State Street SPDR S&P Dividend ETF
SDY
+$594K
3
LUV icon
Southwest Airlines
LUV
+$437K
4
SKYY icon
First Trust Cloud Computing ETF
SKYY
+$370K
5
GUNR icon
FlexShares Global Upstream Natural Resources Index Fund
GUNR
+$335K

Sector Composition

Rank Sector Weight
1 Technology 16.62%
2 Financials 10.67%
3 Industrials 8.49%
4 Consumer Staples 8.21%
5 Consumer Discretionary 7.18%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CNI icon
126
Canadian National Railway
CNI
$76.9B
$210K 0.13%
1,597
-76
-5% -$9.71K
MMM icon
127
3M
MMM
$90.9B
$210K 0.13%
2,368
+37
+2% +$3.07K
MP icon
128
MP Materials
MP
$7.36B
$208K 0.13%
14,519
-10,791
-43% -$171K
KO icon
129
Coca-Cola
KO
$377B
$201K 0.13%
+3,293
New +$198K
BB icon
130
BlackBerry
BB
$4.98B
$68.2K 0.04%
24,700
+2,800
+13% +$8.18K
AMT icon
131
American Tower
AMT
$80.8B
– –
-1,001
Closed -$216K
GUNR icon
132
FlexShares Global Upstream Natural Resources Index Fund
GUNR
$7.2B
– –
-8,179
Closed -$335K
IWP icon
133
iShares Russell Mid-Cap Growth ETF
IWP
$19.8B
– –
-2,272
Closed -$237K
LUV icon
134
Southwest Airlines
LUV
$22B
– –
-15,132
Closed -$437K
LYG icon
135
Lloyds Banking Group
LYG
$89.5B
– –
-12,337
Closed -$29.5K
PYPL icon
136
PayPal
PYPL
$48.9B
– –
-3,478
Closed -$214K
SCHM icon
137
Schwab US Mid-Cap ETF
SCHM
$14.5B
– –
-12,762
Closed -$320K
SLYG icon
138
State Street SPDR S&P 600 Small Cap Growth ETF
SLYG
$5.07B
– –
-3,589
Closed -$300K
SLYV icon
139
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$4.89B
– –
-2,574
Closed -$214K
UNH icon
140
UnitedHealth
UNH
$376B
– –
-386
Closed -$203K
2 3 4 5
6

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SP
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HWMT
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JHWEPV
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BH
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BWM
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Fortune Financial Advisors's Q1 2024 Portfolio in Review

As of Q1 2024, Fortune Financial Advisors held 140 positions worth $158M, up 10% from $143M the previous quarter. Its ten largest holdings account for 32% of the portfolio.

Fortune Financial Advisors deployed $4.75M of net new capital in Q1 2024, opening 13 new positions and adding to 42 existing holdings. Its largest new stake was State Street Health Care Select Sector SPDR ETF: 6,328 shares worth $935K.

By sector, the portfolio is most concentrated in Technology at 17% of assets, up from 16% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was VanEck Gold Miners ETF, an estimated $667K trimmed.

  • Fortune Financial Advisors's largest Q1 2024 buy was State Street Health Care Select Sector SPDR ETF: 6,328 shares worth $935K.
  • Fortune Financial Advisors added most to Procter & Gamble in Q1 2024, an estimated $1M increase.
  • Fortune Financial Advisors's biggest Q1 2024 reduction was VanEck Gold Miners ETF, cutting an estimated $667K.
  • Fortune Financial Advisors fully exited Southwest Airlines in Q1 2024, selling an estimated $437K.
  • Fortune Financial Advisors's ten largest holdings make up 32% of its $158M portfolio in Q1 2024.
  • Fortune Financial Advisors opened 13 new positions and closed 10 in Q1 2024.
  • Fortune Financial Advisors's portfolio value rose 10% quarter-over-quarter to $158M.

Based on Fortune Financial Advisors's 13F filing for Q1 2024, filed 23 Apr 2024.