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FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M
1-Year Est. Return 31.1%
This Fund
S&P 500
This Quarter Est. Return
+5.37%
1 Year Est. Return
+31.1%
3 Year Est. Return
+76.81%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$110M
AUM Growth
-$52.9M
Cap. Flow
-$57.7M
Cap. Flow %
-52.29%
Top 10 Hldgs %
36.89%
Holding
125
New
3
Increased
26
Reduced
49
Closed
37

Top Buys

Rank Stock Value
1
AMT icon
American Tower
AMT
+$223K
2
MUSA icon
Murphy USA
MUSA
+$209K
3
ABBV icon
AbbVie
ABBV
+$194K
4
VTIP icon
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
+$129K
5
MOAT icon
VanEck Morningstar Wide Moat ETF
MOAT
+$119K

Top Sells

Rank Stock Value
1
PG icon
Procter & Gamble
PG
+$6.6M
2
MSFT icon
Microsoft
MSFT
+$5.35M
3
APO icon
Apollo Global Management
APO
+$3.33M
4
FTNT icon
Fortinet
FTNT
+$3.23M
5
BX icon
Blackstone
BX
+$2.83M

Sector Composition

Rank Sector Weight
1 Technology 13.32%
2 Industrials 9.4%
3 Consumer Discretionary 9.18%
4 Healthcare 7.62%
5 Financials 6.92%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CRM icon
101
Salesforce
CRM
$151B
– –
-1,349
Closed -$347K
CVS icon
102
CVS Health
CVS
$133B
– –
-13,045
Closed -$770K
DE icon
103
Deere & Co
DE
$160B
– –
-1,027
Closed -$384K
DON icon
104
WisdomTree US MidCap Dividend Fund
DON
$4.03B
– –
-12,133
Closed -$567K
DSTL icon
105
Distillate US Fundamental Stability & Value ETF
DSTL
$1.97B
– –
-20,895
Closed -$1.07M
FTNT icon
106
Fortinet
FTNT
$119B
– –
-53,572
Closed -$3.23M
HD icon
107
Home Depot
HD
$331B
– –
-1,025
Closed -$353K
J icon
108
Jacobs Solutions
J
$15.9B
– –
-11,391
Closed -$1.32M
JPST icon
109
JPMorgan Ultra-Short Income ETF
JPST
$40.1B
– –
-29,952
Closed -$1.51M
LNG icon
110
Cheniere Energy
LNG
$55.2B
– –
-14,019
Closed -$2.45M
MAR icon
111
Marriott International
MAR
$98.3B
– –
-3,164
Closed -$765K
MMM icon
112
3M
MMM
$90.9B
– –
-1,993
Closed -$204K
NFLX icon
113
Netflix
NFLX
$299B
– –
-4,710
Closed -$318K
PANW icon
114
Palo Alto Networks
PANW
$270B
– –
-8,138
Closed -$1.38M
PULS icon
115
PGIM Ultra Short Bond ETF
PULS
$17.7B
– –
-18,364
Closed -$913K
QQXT icon
116
First Trust NASDAQ 100 ex-Technology Sector Index Fund
QQXT
$155M
– –
-8,651
Closed -$762K
SCHD icon
117
Schwab US Dividend Equity ETF
SCHD
$103B
– –
-36,738
Closed -$952K
SCHG icon
118
Schwab US Large-Cap Growth ETF
SCHG
$59.8B
– –
-43,548
Closed -$1.1M
SDCI icon
119
USCF SummerHaven Dynamic Commodity Strategy No K-1 Fund
SDCI
$559M
– –
-56,446
Closed -$1.09M
SHOP icon
120
Shopify
SHOP
$152B
– –
-4,218
Closed -$279K
SKYY icon
121
First Trust Cloud Computing ETF
SKYY
$2.92B
– –
-4,424
Closed -$423K
SLX icon
122
VanEck Steel ETF
SLX
$169M
– –
-11,511
Closed -$767K
TROW icon
123
T. Rowe Price
TROW
$23.9B
– –
-3,937
Closed -$454K
XLK icon
124
State Street Technology Select Sector SPDR ETF
XLK
$115B
– –
-10,690
Closed -$1.21M
XLV icon
125
State Street Health Care Select Sector SPDR ETF
XLV
$41.9B
– –
-9,775
Closed -$1.42M
1 2 3 4
5

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IAG
Investmark Advisory Group Shelton, Connecticut $234M AUM 16.71% 1-Year Est. Return
AL3A
Accel Leaders 3 Associates Palo Alto, California $234M AUM
SP
Saranac Partners London $234M AUM 14.11% 1-Year Est. Return
HWMT
Heritage Wealth Management (Texas) Houston, Texas $234M AUM 15.67% 1-Year Est. Return
JHWEPV
J.H. Whitney Equity Partners VII New Canaan, Connecticut $233M AUM 18.82% 1-Year Est. Return
BH
Burk Holdings Tulsa, Oklahoma $233M AUM 19.18% 1-Year Est. Return
BWM
Bernard Wealth Management Royal Oak, Michigan $234M AUM 27.82% 1-Year Est. Return
MC
Matisse Capital Portland, Oregon $234M AUM 19.72% 1-Year Est. Return

Fortune Financial Advisors's Q3 2024 Portfolio in Review

As of Q3 2024, Fortune Financial Advisors held 125 positions worth $110M, down 32% from $163M the previous quarter. Its ten largest holdings account for 37% of the portfolio.

Fortune Financial Advisors withdrew a net $57.7M in Q3 2024, closing 37 positions and reducing 49 holdings. Its most notable exit was Apollo Global Management, an estimated $3.33M position sold in full.

By sector, the portfolio is most concentrated in Technology at 13% of assets, down from 18% a quarter earlier, followed by Industrials and Consumer Discretionary.

Against the trend, Fortune Financial Advisors opened a new position in American Tower worth $234K.

  • Fortune Financial Advisors's largest Q3 2024 buy was American Tower: 1,006 shares worth $234K.
  • Fortune Financial Advisors added most to Vanguard Short-Term Inflation-Protected Securities Index Fund in Q3 2024, an estimated $129K increase.
  • Fortune Financial Advisors's biggest Q3 2024 reduction was Procter & Gamble, cutting an estimated $6.6M.
  • Fortune Financial Advisors fully exited Apollo Global Management in Q3 2024, selling an estimated $3.33M.
  • Fortune Financial Advisors's ten largest holdings make up 37% of its $110M portfolio in Q3 2024.
  • Fortune Financial Advisors opened 3 new positions and closed 37 in Q3 2024.
  • Fortune Financial Advisors's portfolio value fell 32% quarter-over-quarter to $110M.

Based on Fortune Financial Advisors's 13F filing for Q3 2024, filed 24 Oct 2024.