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FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M

1-Year Est. Return 31.1%

This Fund

S&P 500

This Quarter Est. Return

-0.94%

1 Year Est. Return

+31.1%

3 Year Est. Return

+76.81%

5 Year Est. Return

–

10 Year Est. Return

–

AUM

$110M

AUM Growth

-$344K (-0.31%)

Cap. Flow

+$1.89M

Cap. Flow % of AUM

1.72%

Top 10 Holdings % Top 10 Hldgs %

38.04%

Holding

New

Increased

Reduced

Closed

Top Buys

Rank	Stock	Value
1	VanEck Morningstar Wide Moat ETF MOAT	+$604K
2	Murphy USA MUSA	+$588K
3	Vanguard S&P 500 ETF VOO	+$489K
4	Vanguard Short-Term Inflation-Protected Securities Index Fund VTIP	+$448K
5	iShares MSCI USA Min Vol Factor ETF USMV	+$406K

Top Sells

Rank	Stock	Value
1	State Street SPDR Bloomberg 1-3 Month T-Bill ETF BIL	+$1.27M
2	Clorox CLX	+$552K
3	Reynolds Consumer Products REYN	+$322K
4	American Tower AMT	+$234K
5	AbbVie ABBV	+$205K

Sector Composition

Rank	Sector	Weight
1	Technology	13.4%
2	Consumer Discretionary	10.01%
3	Industrials	8.58%
4	Financials	7.73%
5	Healthcare	6.39%

Communication Services

Advertising Agencies

Broadcasting

Electronic Gaming & Multimedia

Entertainment

Internet Content & Information

Publishing

Telecom Services

Consumer Discretionary

Apparel Manufacturing

Apparel Retail

Auto Manufacturers

Auto Parts

Auto & Truck Dealerships

Department Stores

Footwear & Accessories

Furnishings, Fixtures & Appliances

Gambling

Home Improvement Retail

Internet Retail

Leisure

Lodging

Luxury Goods

Packaging & Containers

Personal Services

Recreational Vehicles

Residential Construction

Resorts & Casinos

Restaurants

Specialty Retail

Textile Manufacturing

Travel Services

Consumer Staples

Beverages - Brewers

Beverages - Non-Alcoholic

Beverages - Wineries & Distilleries

Confectioners

Discount Stores

Education & Training Services

Farm Products

Food Distribution

Grocery Stores

Household & Personal Products

Packaged Foods

Tobacco

Energy

Oil & Gas Drilling

Oil & Gas Equipment & Services

Oil & Gas Exploration & Production

Oil & Gas Integrated

Oil & Gas Midstream

Oil & Gas Refining & Marketing

Thermal Coal

Uranium

Financials

Asset Management

Banks - Diversified

Banks - Regional

Capital Markets

Credit Services

Diversified Insurance

Financial Conglomerates

Financial Data & Stock Exchanges

Insurance Brokers

Life Insurance

Mortgage Finance

Property & Casualty Insurance

Reinsurance

Shell Companies

Specialty - Insurance

Healthcare

Biotechnology

Diagnostics & Research

Drug Manufacturers - General

Drug Manufacturers - Specialty & Generic

Healthcare Plans

Health Information Services

Medical Care Facilities

Medical Devices

Medical Distribution

Medical Instruments & Supplies

Pharmaceutical Retailers

Industrials

Aerospace & Defense

Airlines

Airports & Air Services

Building Products & Equipment

Business Equipment & Supplies

Conglomerates

Consulting Services

Electrical Equipment & Parts

Engineering & Construction

Farm & Heavy Construction Machinery

Industrial Distribution

Infrastructure Operations

Integrated Freight & Logistics

Marine Shipping

Metal Fabrication

Pollution & Treatment Controls

Railroads

Rental & Leasing Services

Security & Protection Services

Specialty Business Services

Specialty Industrial Machinery

Staffing & Employment Services

Tools & Accessories

Trucking

Waste Management

Materials

Agricultural Inputs

Aluminum

Building Materials

Chemicals

Coking Coal

Copper

Gold

Lumber & Wood Production

Other Industrial Metals & Mining

Other Precious Metals & Mining

Paper & Paper Products

Silver

Specialty Chemicals

Steel

Real Estate

Diversified REIT

Healthcare Facilities REIT

Hotel & Motel REIT

Industrial REIT

Mortgage REIT

Office REIT

Real Estate Development

Real Estate Diversified

Real Estate Services

Residential REIT

Retail REIT

Specialty REIT

Technology

Communication Equipment

Computer Hardware

Consumer Electronics

Electronic Components

Electronics & Computer Distribution

Information Technology Services

Scientific & Technical Instruments

Semiconductor Equipment & Materials

Semiconductors

Software - Application

Software - Infrastructure

Solar

Utilities

Diversified Utilities

Electric Utilities

Gas Utilities

Independent Power Producers

Renewable Electricity

Water Utilities

#	Name	Market Value	Portfolio Weight	Shares or Principal	Change in Stake	Capital Flow
76	76 iShares MSCI USA Momentum Factor ETF MTUM $25B	$287K	0.26%	1,386 +1	+0.1%	+$210
77	77 Waste Management WM $90.6B	$272K	0.25%	1,349	–	–
78	78 State Street SPDR S&P Dividend ETF SDY $21.7B	$270K	0.25%	2,041	–	–
79	79 Invesco S&P 500 Equal Weight Consumer Staples ETF RSPS $248M	$267K	0.24%	8,860 +12	+0.1%	+$376
80	80 iShares AAA-A Rated Corporate Bond ETF QLTA $1.24B	$260K	0.24%	5,546 -109	-2%	-$5.21K
81	81 Amgen AMGN $208B	$241K	0.22%	927	–	–
82	82 Invesco S&P 500 Equal Weight Health Care ETF RSPH $764M	$237K	0.22%	8,102	–	–
83	83 Phillips 66 PSX $84.9B	$235K	0.21%	2,060	–	–
84	84 Vanguard Dividend Appreciation ETF VIG $111B	$225K	0.2%	+1,148	New	+$229K
85	85 iShares Russell Mid-Cap Growth ETF IWP $19.8B	$220K	0.2%	+1,737	New	+$221K
86	86 Victory Portfolios II VictoryShares Core Intermediate Bond ETF UITB $2.64B	$212K	0.19%	+4,604	New	+$215K
87	87 Coca-Cola KO $377B	$202K	0.18%	3,240	–	–
88	88 BlackBerry BB $4.98B	$61.6K	0.06%	16,300 -100	-0.6%	-$266
89	89 AbbVie ABBV $443B	–	–	-1,039	Closed	-$205K
90	90 American Tower AMT $80.8B	–	–	-1,006	Closed	-$234K
91	91 Clorox CLX $11.6B	–	–	-3,391	Closed	-$552K
92	92 Reynolds Consumer Products REYN $5.26B	–	–	-10,338	Closed	-$322K

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Fortune Financial Advisors's Q4 2024 Portfolio in Review

As of Q4 2024, Fortune Financial Advisors held 92 positions worth $110M, down 0.31% from $110M the previous quarter. Its ten largest holdings account for 38% of the portfolio.

Fortune Financial Advisors's Q4 2024 filing shows 4 new, 50 increased, 17 reduced and 4 closed positions. Its largest new stake was Vanguard S&P 500 ETF: 903 shares worth $487K. The largest sale was State Street SPDR Bloomberg 1-3 Month T-Bill ETF, an estimated $1.27M.

By sector, the portfolio is most concentrated in Technology at 13% of assets, up from 13% a quarter earlier, followed by Consumer Discretionary and Industrials.

Fortune Financial Advisors's largest Q4 2024 buy was Vanguard S&P 500 ETF: 903 shares worth $487K.
Fortune Financial Advisors added most to VanEck Morningstar Wide Moat ETF in Q4 2024, an estimated $604K increase.
Fortune Financial Advisors's biggest Q4 2024 reduction was State Street SPDR Bloomberg 1-3 Month T-Bill ETF, cutting an estimated $1.27M.
Fortune Financial Advisors fully exited Clorox in Q4 2024, selling an estimated $552K.
Fortune Financial Advisors's ten largest holdings make up 38% of its $110M portfolio in Q4 2024.
Fortune Financial Advisors opened 4 new positions and closed 4 in Q4 2024.
Fortune Financial Advisors's portfolio value fell 0.31% quarter-over-quarter to $110M.

Based on Fortune Financial Advisors's 13F filing for Q4 2024, filed 23 Jan 2025.