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FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M
1-Year Est. Return 31.1%
This Fund
S&P 500
This Quarter Est. Return
+8.33%
1 Year Est. Return
+31.1%
3 Year Est. Return
+76.81%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$158M
AUM Growth
+$14.7M
Cap. Flow
+$4.75M
Cap. Flow %
3.01%
Top 10 Hldgs %
31.66%
Holding
140
New
13
Increased
42
Reduced
65
Closed
10

Top Buys

Rank Stock Value
1
PG icon
Procter & Gamble
PG
+$1M
2
XLV icon
State Street Health Care Select Sector SPDR ETF
XLV
+$908K
3
AVIV icon
Avantis International Large Cap Value ETF
AVIV
+$840K
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$716K
5
SCHD icon
Schwab US Dividend Equity ETF
SCHD
+$697K

Top Sells

Rank Stock Value
1
GDX icon
VanEck Gold Miners ETF
GDX
+$667K
2
SDY icon
State Street SPDR S&P Dividend ETF
SDY
+$594K
3
LUV icon
Southwest Airlines
LUV
+$437K
4
SKYY icon
First Trust Cloud Computing ETF
SKYY
+$370K
5
GUNR icon
FlexShares Global Upstream Natural Resources Index Fund
GUNR
+$335K

Sector Composition

Rank Sector Weight
1 Technology 16.62%
2 Financials 10.67%
3 Industrials 8.49%
4 Consumer Staples 8.21%
5 Consumer Discretionary 7.18%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ANET icon
76
Arista Networks
ANET
$227B
$565K 0.36%
7,792
– –
SLX icon
77
VanEck Steel ETF
SLX
$169M
$559K 0.35%
+7,701
New +$540K
BKNG icon
78
Booking.com
BKNG
$149B
$541K 0.34%
3,725
– –
JPST icon
79
JPMorgan Ultra-Short Income ETF
JPST
$40.1B
$540K 0.34%
+10,712
New +$539K
IVV icon
80
iShares Core S&P 500 ETF
IVV
$878B
$522K 0.33%
992
+376
+61% +$188K
CLX icon
81
Clorox
CLX
$11.6B
$513K 0.33%
3,352
-274
-8% -$40.9K
QUAL icon
82
iShares MSCI USA Quality Factor ETF
QUAL
$46.4B
$512K 0.32%
3,117
-68
-2% -$10.6K
JNJ icon
83
Johnson & Johnson
JNJ
$618B
$510K 0.32%
3,226
+90
+3% +$14.3K
SMMV icon
84
iShares MSCI USA Small-Cap Min Vol Factor ETF
SMMV
$289M
$510K 0.32%
13,607
-381
-3% -$13.7K
DON icon
85
WisdomTree US MidCap Dividend Fund
DON
$4.03B
$509K 0.32%
10,439
+2,827
+37% +$130K
ABBV icon
86
AbbVie
ABBV
$443B
$507K 0.32%
2,785
-14
-0.5% -$2.41K
INTU icon
87
Intuit
INTU
$86.5B
$491K 0.31%
756
-136
-15% -$86.8K
TROW icon
88
T. Rowe Price
TROW
$23.9B
$490K 0.31%
4,021
+12
+0.3% +$1.34K
OLED icon
89
Universal Display
OLED
$3.68B
$469K 0.3%
2,784
-22
-0.8% -$3.83K
DE icon
90
Deere & Co
DE
$160B
$440K 0.28%
+1,072
New +$411K
HON icon
91
Honeywell
HON
$77B
$431K 0.27%
2,230
+6
+0.3% +$1.13K
SBAC icon
92
SBA Communications
SBAC
$19.2B
$411K 0.26%
1,895
-26
-1% -$5.78K
CI icon
93
Cigna
CI
$73.7B
$408K 0.26%
1,123
-360
-24% -$119K
ANGL icon
94
VanEck Fallen Angel High Yield Bond ETF
ANGL
$3.05B
$406K 0.26%
14,004
+70
+0.5% +$2.02K
ETN icon
95
Eaton
ETN
$161B
$406K 0.26%
1,298
-58
-4% -$15.9K
HD icon
96
Home Depot
HD
$331B
$404K 0.26%
1,054
-63
-6% -$23K
AVGO icon
97
Broadcom
AVGO
$1.85T
$390K 0.25%
2,940
– –
CARR icon
98
Carrier Global
CARR
$51B
$387K 0.25%
6,660
-34
-0.5% -$1.91K
CRM icon
99
Salesforce
CRM
$151B
$380K 0.24%
1,261
– –
GDX icon
100
VanEck Gold Miners ETF
GDX
$22.7B
$377K 0.24%
11,925
-23,460
-66% -$667K
2 3
4
5 6

Similar funds

IAG
Investmark Advisory Group Shelton, Connecticut $234M AUM 16.71% 1-Year Est. Return
AL3A
Accel Leaders 3 Associates Palo Alto, California $234M AUM
SP
Saranac Partners London $234M AUM 14.11% 1-Year Est. Return
HWMT
Heritage Wealth Management (Texas) Houston, Texas $234M AUM 15.67% 1-Year Est. Return
JHWEPV
J.H. Whitney Equity Partners VII New Canaan, Connecticut $233M AUM 18.82% 1-Year Est. Return
BH
Burk Holdings Tulsa, Oklahoma $233M AUM 19.18% 1-Year Est. Return
BWM
Bernard Wealth Management Royal Oak, Michigan $234M AUM 27.82% 1-Year Est. Return
MC
Matisse Capital Portland, Oregon $234M AUM 19.72% 1-Year Est. Return

Fortune Financial Advisors's Q1 2024 Portfolio in Review

As of Q1 2024, Fortune Financial Advisors held 140 positions worth $158M, up 10% from $143M the previous quarter. Its ten largest holdings account for 32% of the portfolio.

Fortune Financial Advisors deployed $4.75M of net new capital in Q1 2024, opening 13 new positions and adding to 42 existing holdings. Its largest new stake was State Street Health Care Select Sector SPDR ETF: 6,328 shares worth $935K.

By sector, the portfolio is most concentrated in Technology at 17% of assets, up from 16% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was VanEck Gold Miners ETF, an estimated $667K trimmed.

  • Fortune Financial Advisors's largest Q1 2024 buy was State Street Health Care Select Sector SPDR ETF: 6,328 shares worth $935K.
  • Fortune Financial Advisors added most to Procter & Gamble in Q1 2024, an estimated $1M increase.
  • Fortune Financial Advisors's biggest Q1 2024 reduction was VanEck Gold Miners ETF, cutting an estimated $667K.
  • Fortune Financial Advisors fully exited Southwest Airlines in Q1 2024, selling an estimated $437K.
  • Fortune Financial Advisors's ten largest holdings make up 32% of its $158M portfolio in Q1 2024.
  • Fortune Financial Advisors opened 13 new positions and closed 10 in Q1 2024.
  • Fortune Financial Advisors's portfolio value rose 10% quarter-over-quarter to $158M.

Based on Fortune Financial Advisors's 13F filing for Q1 2024, filed 23 Apr 2024.