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FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M

1-Year Est. Return 31.1%

This Fund

S&P 500

This Quarter Est. Return

+6.07%

1 Year Est. Return

+31.1%

3 Year Est. Return

+76.81%

5 Year Est. Return

–

10 Year Est. Return

–

AUM

$133M

AUM Growth

–

Cap. Flow

+$125M

Cap. Flow % of AUM

93.93%

Top 10 Holdings % Top 10 Hldgs %

32.15%

Holding

121

New

120

Increased

–

Reduced

–

Closed

–

Top Buys

Rank	Stock	Value
1	iShares MSCI USA Min Vol Factor ETF USMV	+$8.8M
2	Microsoft MSFT	+$5.06M
3	Procter & Gamble PG	+$4.91M
4	Apple AAPL	+$4.41M
5	Fortinet FTNT	+$3.43M

Top Sells

No sells this quarter

Sector Composition

Rank	Sector	Weight
1	Technology	15.62%
2	Financials	9.88%
3	Industrials	8.84%
4	Consumer Staples	8.51%
5	Consumer Discretionary	6.96%

Communication Services

Advertising Agencies

Broadcasting

Electronic Gaming & Multimedia

Entertainment

Internet Content & Information

Publishing

Telecom Services

Consumer Discretionary

Apparel Manufacturing

Apparel Retail

Auto Manufacturers

Auto Parts

Auto & Truck Dealerships

Department Stores

Footwear & Accessories

Furnishings, Fixtures & Appliances

Gambling

Home Improvement Retail

Internet Retail

Leisure

Lodging

Luxury Goods

Packaging & Containers

Personal Services

Recreational Vehicles

Residential Construction

Resorts & Casinos

Restaurants

Specialty Retail

Textile Manufacturing

Travel Services

Consumer Staples

Beverages - Brewers

Beverages - Non-Alcoholic

Beverages - Wineries & Distilleries

Confectioners

Discount Stores

Education & Training Services

Farm Products

Food Distribution

Grocery Stores

Household & Personal Products

Packaged Foods

Tobacco

Energy

Oil & Gas Drilling

Oil & Gas Equipment & Services

Oil & Gas Exploration & Production

Oil & Gas Integrated

Oil & Gas Midstream

Oil & Gas Refining & Marketing

Thermal Coal

Uranium

Financials

Asset Management

Banks - Diversified

Banks - Regional

Capital Markets

Credit Services

Diversified Insurance

Financial Conglomerates

Financial Data & Stock Exchanges

Insurance Brokers

Life Insurance

Mortgage Finance

Property & Casualty Insurance

Reinsurance

Shell Companies

Specialty - Insurance

Healthcare

Biotechnology

Diagnostics & Research

Drug Manufacturers - General

Drug Manufacturers - Specialty & Generic

Healthcare Plans

Health Information Services

Medical Care Facilities

Medical Devices

Medical Distribution

Medical Instruments & Supplies

Pharmaceutical Retailers

Industrials

Aerospace & Defense

Airlines

Airports & Air Services

Building Products & Equipment

Business Equipment & Supplies

Conglomerates

Consulting Services

Electrical Equipment & Parts

Engineering & Construction

Farm & Heavy Construction Machinery

Industrial Distribution

Infrastructure Operations

Integrated Freight & Logistics

Marine Shipping

Metal Fabrication

Pollution & Treatment Controls

Railroads

Rental & Leasing Services

Security & Protection Services

Specialty Business Services

Specialty Industrial Machinery

Staffing & Employment Services

Tools & Accessories

Trucking

Waste Management

Materials

Agricultural Inputs

Aluminum

Building Materials

Chemicals

Coking Coal

Copper

Gold

Lumber & Wood Production

Other Industrial Metals & Mining

Other Precious Metals & Mining

Paper & Paper Products

Silver

Specialty Chemicals

Steel

Real Estate

Diversified REIT

Healthcare Facilities REIT

Hotel & Motel REIT

Industrial REIT

Mortgage REIT

Office REIT

Real Estate Development

Real Estate Diversified

Real Estate Services

Residential REIT

Retail REIT

Specialty REIT

Technology

Communication Equipment

Computer Hardware

Consumer Electronics

Electronic Components

Electronics & Computer Distribution

Information Technology Services

Scientific & Technical Instruments

Semiconductor Equipment & Materials

Semiconductors

Software - Application

Software - Infrastructure

Solar

Utilities

Diversified Utilities

Electric Utilities

Gas Utilities

Independent Power Producers

Renewable Electricity

Water Utilities

#	Name	Market Value	Portfolio Weight	Shares or Principal	Change in Stake	Capital Flow
76	76 SBA Communications SBAC $19.2B	$455K	0.34%	+1,965	New	+$470K
77	77 iShares MSCI USA Quality Factor ETF QUAL $46.4B	$442K	0.33%	+3,281	New	+$417K
78	78 Universal Display OLED $3.68B	$428K	0.32%	+2,969	New	+$425K
79	79 AbbVie ABBV $443B	$427K	0.32%	+3,170	New	+$465K
80	80 Invesco S&P 500 Equal Weight Consumer Staples ETF RSPS $248M	$413K	0.31%	+12,345	New	+$421K
81	81 Booking.com BKNG $149B	$402K	0.3%	+3,725	New	+$394K
82	82 Intuit INTU $86.5B	$394K	0.3%	+859	New	+$376K
83	83 VanEck Fallen Angel High Yield Bond ETF ANGL $3.08B	$383K	0.29%	+13,810	New	+$380K
84	84 Otis Worldwide OTIS $27.4B	$365K	0.27%	+4,101	New	+$346K
85	85 Carrier Global CARR $51B	$351K	0.26%	+7,057	New	+$311K
86	86 Home Depot HD $331B	$340K	0.26%	+1,094	New	+$323K
87	87 Costco COST $422B	$323K	0.24%	+488	New	+$247K
88	88 Invesco QQQ Trust QQQ $453B	$318K	0.24%	+861	New	+$290K
89	89 Schwab US Mid-Cap ETF SCHM $14.5B	$316K	0.24%	+13,341	New	+$301K
90	90 Arista Networks ANET $227B	$316K	0.24%	+7,792	New	+$301K
91	91 State Street SPDR S&P 600 Small Cap Growth ETF SLYG $5.07B	$309K	0.23%	+4,020	New	+$294K
92	92 FlexShares Global Upstream Natural Resources Index Fund GUNR $7.2B	$309K	0.23%	+7,705	New	+$318K
93	93 Reynolds Consumer Products REYN $5.26B	$297K	0.22%	+10,510	New	+$292K
94	94 Eaton ETN $161B	$289K	0.22%	+1,436	New	+$253K
95	95 USCF SummerHaven Dynamic Commodity Strategy No K-1 Fund SDCI $559M	$289K	0.22%	+17,044	New	+$293K
96	96 Invesco S&P 500 Equal Weight Health Care ETF RSPH $764M	$288K	0.22%	+9,680	New	+$284K
97	97 iShares AAA-A Rated Corporate Bond ETF QLTA $1.24B	$287K	0.22%	+6,076	New	+$288K
98	98 State Street SPDR Bloomberg 1-3 Month T-Bill ETF BIL $47.1B	$282K	0.21%	+3,069	New	+$281K
99	99 WisdomTree US MidCap Dividend Fund DON $4.03B	$277K	0.21%	+6,578	New	+$267K
100	100 Shopify SHOP $152B	$273K	0.2%	+4,220	New	+$239K

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HWMT

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JHWEPV

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BWM

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Fortune Financial Advisors's Q2 2023 Portfolio in Review

Q2 2023 is the first quarter with a 13F filing on record for Fortune Financial Advisors, which disclosed 121 positions worth $133M. Its ten largest holdings account for 32% of the portfolio.

Its largest position is iShares MSCI USA Min Vol Factor ETF: 120,447 shares worth $8.95M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, followed by Financials and Industrials.

Fortune Financial Advisors's largest Q2 2023 buy was iShares MSCI USA Min Vol Factor ETF: 120,447 shares worth $8.95M.
Fortune Financial Advisors's ten largest holdings make up 32% of its $133M portfolio in Q2 2023.
Fortune Financial Advisors disclosed 121 positions in Q2 2023, its first 13F filing on record.

Based on Fortune Financial Advisors's 13F filing for Q2 2023, filed 7 Aug 2023.