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FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M
1-Year Est. Return 31.1%
This Fund
S&P 500
This Quarter Est. Return
-0.94%
1 Year Est. Return
+31.1%
3 Year Est. Return
+76.81%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$110M
AUM Growth
-$344K
Cap. Flow
+$1.89M
Cap. Flow %
1.72%
Top 10 Hldgs %
38.04%
Holding
92
New
4
Increased
50
Reduced
17
Closed
4

Top Buys

Rank Stock Value
1
MOAT icon
VanEck Morningstar Wide Moat ETF
MOAT
+$604K
2
MUSA icon
Murphy USA
MUSA
+$588K
3
VOO icon
Vanguard S&P 500 ETF
VOO
+$489K
4
VTIP icon
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
+$448K
5
USMV icon
iShares MSCI USA Min Vol Factor ETF
USMV
+$406K

Top Sells

Rank Stock Value
1
BIL icon
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
+$1.27M
2
CLX icon
Clorox
CLX
+$552K
3
REYN icon
Reynolds Consumer Products
REYN
+$322K
4
AMT icon
American Tower
AMT
+$234K
5
ABBV icon
AbbVie
ABBV
+$205K

Sector Composition

Rank Sector Weight
1 Technology 13.4%
2 Consumer Discretionary 10.01%
3 Industrials 8.58%
4 Financials 7.73%
5 Healthcare 6.39%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GOOG icon
51
Alphabet (Google) Class C
GOOG
$4.36T
$680K 0.62%
3,569
-2
-0.1% -$353
AVGO icon
52
Broadcom
AVGO
$1.85T
$669K 0.61%
2,886
-25
-0.9% -$4.62K
COP icon
53
ConocoPhillips
COP
$147B
$619K 0.56%
6,239
+4
+0.1% +$425
VBR icon
54
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.1B
$593K 0.54%
2,994
-170
-5% -$34.9K
QUAL icon
55
iShares MSCI USA Quality Factor ETF
QUAL
$46.4B
$545K 0.5%
3,061
+1
+0% +$182
SMMV icon
56
iShares MSCI USA Small-Cap Min Vol Factor ETF
SMMV
$289M
$545K 0.5%
13,145
-174
-1% -$7.35K
PG icon
57
Procter & Gamble
PG
$336B
$506K 0.46%
3,018
+4
+0.1% +$681
VOO icon
58
Vanguard S&P 500 ETF
VOO
$979B
$487K 0.44%
+903
New +$489K
INTU icon
59
Intuit
INTU
$86.5B
$475K 0.43%
756
– –
CARR icon
60
Carrier Global
CARR
$51B
$461K 0.42%
6,748
+7
+0.1% +$528
BAH icon
61
Booz Allen Hamilton
BAH
$8.39B
$451K 0.41%
3,507
+244
+7% +$37.9K
JNJ icon
62
Johnson & Johnson
JNJ
$618B
$427K 0.39%
2,951
+44
+2% +$6.82K
ETN icon
63
Eaton
ETN
$161B
$424K 0.39%
1,278
– –
ANGL icon
64
VanEck Fallen Angel High Yield Bond ETF
ANGL
$3.08B
$407K 0.37%
14,202
+73
+0.5% +$2.12K
SBAC icon
65
SBA Communications
SBAC
$19.2B
$394K 0.36%
1,934
+139
+8% +$31.3K
QQQ icon
66
Invesco QQQ Trust
QQQ
$453B
$389K 0.35%
761
– –
OLED icon
67
Universal Display
OLED
$3.68B
$387K 0.35%
2,648
– –
ISRG icon
68
Intuitive Surgical
ISRG
$127B
$375K 0.34%
718
– –
IVV icon
69
iShares Core S&P 500 ETF
IVV
$878B
$363K 0.33%
616
– –
OTIS icon
70
Otis Worldwide
OTIS
$27.4B
$331K 0.3%
3,574
+5
+0.1% +$501
IBM icon
71
IBM
IBM
$211B
$330K 0.3%
1,500
– –
RTX icon
72
RTX Corp
RTX
$290B
$323K 0.29%
2,792
+1
+0% +$121
CMI icon
73
Cummins
CMI
$87.5B
$313K 0.28%
897
– –
NVDA icon
74
NVIDIA
NVDA
$4.86T
$310K 0.28%
2,312
+30
+1% +$4.13K
HON icon
75
Honeywell
HON
$77B
$287K 0.26%
1,347
-107
-7% -$22.3K
1 2
3
4

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HWMT
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JHWEPV
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BWM
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Fortune Financial Advisors's Q4 2024 Portfolio in Review

As of Q4 2024, Fortune Financial Advisors held 92 positions worth $110M, down 0.31% from $110M the previous quarter. Its ten largest holdings account for 38% of the portfolio.

Fortune Financial Advisors's Q4 2024 filing shows 4 new, 50 increased, 17 reduced and 4 closed positions. Its largest new stake was Vanguard S&P 500 ETF: 903 shares worth $487K. The largest sale was State Street SPDR Bloomberg 1-3 Month T-Bill ETF, an estimated $1.27M.

By sector, the portfolio is most concentrated in Technology at 13% of assets, up from 13% a quarter earlier, followed by Consumer Discretionary and Industrials.

  • Fortune Financial Advisors's largest Q4 2024 buy was Vanguard S&P 500 ETF: 903 shares worth $487K.
  • Fortune Financial Advisors added most to VanEck Morningstar Wide Moat ETF in Q4 2024, an estimated $604K increase.
  • Fortune Financial Advisors's biggest Q4 2024 reduction was State Street SPDR Bloomberg 1-3 Month T-Bill ETF, cutting an estimated $1.27M.
  • Fortune Financial Advisors fully exited Clorox in Q4 2024, selling an estimated $552K.
  • Fortune Financial Advisors's ten largest holdings make up 38% of its $110M portfolio in Q4 2024.
  • Fortune Financial Advisors opened 4 new positions and closed 4 in Q4 2024.
  • Fortune Financial Advisors's portfolio value fell 0.31% quarter-over-quarter to $110M.

Based on Fortune Financial Advisors's 13F filing for Q4 2024, filed 23 Jan 2025.