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FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M
1-Year Est. Return 31.1%
This Fund
S&P 500
This Quarter Est. Return
+8.33%
1 Year Est. Return
+31.1%
3 Year Est. Return
+76.81%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$158M
AUM Growth
+$14.7M
Cap. Flow
+$4.75M
Cap. Flow %
3.01%
Top 10 Hldgs %
31.66%
Holding
140
New
13
Increased
42
Reduced
65
Closed
10

Top Buys

Rank Stock Value
1
PG icon
Procter & Gamble
PG
+$1M
2
XLV icon
State Street Health Care Select Sector SPDR ETF
XLV
+$908K
3
AVIV icon
Avantis International Large Cap Value ETF
AVIV
+$840K
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$716K
5
SCHD icon
Schwab US Dividend Equity ETF
SCHD
+$697K

Top Sells

Rank Stock Value
1
GDX icon
VanEck Gold Miners ETF
GDX
+$667K
2
SDY icon
State Street SPDR S&P Dividend ETF
SDY
+$594K
3
LUV icon
Southwest Airlines
LUV
+$437K
4
SKYY icon
First Trust Cloud Computing ETF
SKYY
+$370K
5
GUNR icon
FlexShares Global Upstream Natural Resources Index Fund
GUNR
+$335K

Sector Composition

Rank Sector Weight
1 Technology 16.62%
2 Financials 10.67%
3 Industrials 8.49%
4 Consumer Staples 8.21%
5 Consumer Discretionary 7.18%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
TJX icon
51
TJX Companies
TJX
$174B
$937K 0.59%
9,236
-192
-2% -$18.6K
XLV icon
52
State Street Health Care Select Sector SPDR ETF
XLV
$41.9B
$935K 0.59%
+6,328
New +$908K
MCD icon
53
McDonald's
MCD
$192B
$911K 0.58%
3,231
+3
+0.1% +$872
TTE icon
54
TotalEnergies
TTE
$195B
$894K 0.57%
12,992
-904
-7% -$59.3K
AVIV icon
55
Avantis International Large Cap Value ETF
AVIV
$2B
$882K 0.56%
+16,316
New +$840K
SDCI icon
56
USCF SummerHaven Dynamic Commodity Strategy No K-1 Fund
SDCI
$559M
$864K 0.55%
45,642
+22,874
+100% +$412K
PANW icon
57
Palo Alto Networks
PANW
$270B
$859K 0.54%
6,048
+4,136
+216% +$652K
DPZ icon
58
Domino's
DPZ
$11.5B
$859K 0.54%
1,728
+26
+2% +$11.3K
DSTL icon
59
Distillate US Fundamental Stability & Value ETF
DSTL
$1.97B
$833K 0.53%
15,454
+7,990
+107% +$408K
SHY icon
60
iShares 1-3 Year Treasury Bond ETF
SHY
$25.5B
– –
0
– –
PEP icon
61
PepsiCo
PEP
$190B
$808K 0.51%
4,618
-6
-0.1% -$1.01K
COP icon
62
ConocoPhillips
COP
$147B
$799K 0.51%
6,280
-42
-0.7% -$4.79K
SDY icon
63
State Street SPDR S&P Dividend ETF
SDY
$21.7B
$787K 0.5%
5,997
-4,734
-44% -$594K
MAR icon
64
Marriott International
MAR
$98.3B
$767K 0.49%
3,042
-271
-8% -$65.6K
AVUV icon
65
Avantis US Small Cap Value ETF
AVUV
$30.3B
$759K 0.48%
+8,097
New +$716K
BA icon
66
Boeing
BA
$171B
$741K 0.47%
3,837
-132
-3% -$27.1K
SCHD icon
67
Schwab US Dividend Equity ETF
SCHD
$103B
$725K 0.46%
+26,985
New +$697K
QQXT icon
68
First Trust NASDAQ 100 ex-Technology Sector Index Fund
QQXT
$155M
$708K 0.45%
7,776
+1,228
+19% +$109K
BAH icon
69
Booz Allen Hamilton
BAH
$8.39B
$667K 0.42%
4,495
+6
+0.1% +$845
SCHG icon
70
Schwab US Large-Cap Growth ETF
SCHG
$59.8B
$660K 0.42%
+28,472
New +$630K
AXP icon
71
American Express
AXP
$227B
$634K 0.4%
2,782
-60
-2% -$12.4K
VBR icon
72
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.1B
$622K 0.39%
3,243
-302
-9% -$54.5K
SKYY icon
73
First Trust Cloud Computing ETF
SKYY
$2.92B
$615K 0.39%
6,437
-4,014
-38% -$370K
GOOG icon
74
Alphabet (Google) Class C
GOOG
$4.36T
$604K 0.38%
3,969
-37
-0.9% -$5.34K
FNV icon
75
Franco-Nevada
FNV
$41.1B
$602K 0.38%
5,050
+177
+4% +$19.5K
1 2
3
4 5

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AL3A
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SP
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HWMT
Heritage Wealth Management (Texas) Houston, Texas $234M AUM 15.67% 1-Year Est. Return
JHWEPV
J.H. Whitney Equity Partners VII New Canaan, Connecticut $233M AUM 18.82% 1-Year Est. Return
BH
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BWM
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MC
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Fortune Financial Advisors's Q1 2024 Portfolio in Review

As of Q1 2024, Fortune Financial Advisors held 140 positions worth $158M, up 10% from $143M the previous quarter. Its ten largest holdings account for 32% of the portfolio.

Fortune Financial Advisors deployed $4.75M of net new capital in Q1 2024, opening 13 new positions and adding to 42 existing holdings. Its largest new stake was State Street Health Care Select Sector SPDR ETF: 6,328 shares worth $935K.

By sector, the portfolio is most concentrated in Technology at 17% of assets, up from 16% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was VanEck Gold Miners ETF, an estimated $667K trimmed.

  • Fortune Financial Advisors's largest Q1 2024 buy was State Street Health Care Select Sector SPDR ETF: 6,328 shares worth $935K.
  • Fortune Financial Advisors added most to Procter & Gamble in Q1 2024, an estimated $1M increase.
  • Fortune Financial Advisors's biggest Q1 2024 reduction was VanEck Gold Miners ETF, cutting an estimated $667K.
  • Fortune Financial Advisors fully exited Southwest Airlines in Q1 2024, selling an estimated $437K.
  • Fortune Financial Advisors's ten largest holdings make up 32% of its $158M portfolio in Q1 2024.
  • Fortune Financial Advisors opened 13 new positions and closed 10 in Q1 2024.
  • Fortune Financial Advisors's portfolio value rose 10% quarter-over-quarter to $158M.

Based on Fortune Financial Advisors's 13F filing for Q1 2024, filed 23 Apr 2024.