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FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M
1-Year Est. Return 31.1%
This Fund
S&P 500
This Quarter Est. Return
+9.97%
1 Year Est. Return
+31.1%
3 Year Est. Return
+76.81%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$143M
AUM Growth
+$12.5M
Cap. Flow
+$2.29M
Cap. Flow %
1.6%
Top 10 Hldgs %
31.57%
Holding
129
New
11
Increased
47
Reduced
58
Closed
2

Top Buys

Rank Stock Value
1
APH icon
Amphenol
APH
+$954K
2
VGSH icon
Vanguard Short-Term Treasury ETF
VGSH
+$325K
3
MOAT icon
VanEck Morningstar Wide Moat ETF
MOAT
+$281K
4
IVV icon
iShares Core S&P 500 ETF
IVV
+$276K
5
PANW icon
Palo Alto Networks
PANW
+$256K

Top Sells

Rank Stock Value
1
CHTR icon
Charter Communications
CHTR
+$1.06M
2
JPM icon
JPMorgan Chase
JPM
+$144K
3
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$136K
4
FFC
Flaherty & Crumrine Preferred and Income Securities Fund
FFC
+$130K
5
DIA icon
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
+$116K

Sector Composition

Rank Sector Weight
1 Technology 16.46%
2 Financials 10.9%
3 Industrials 8.69%
4 Consumer Staples 7.71%
5 Consumer Discretionary 7.08%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MCD icon
51
McDonald's
MCD
$192B
$957K 0.67%
3,228
+1
+0% +$272
TTE icon
52
TotalEnergies
TTE
$195B
$936K 0.65%
13,896
-40
-0.3% -$2.67K
SKYY icon
53
First Trust Cloud Computing ETF
SKYY
$2.92B
$916K 0.64%
10,451
-63
-0.6% -$5.01K
CP icon
54
Canadian Pacific Kansas City
CP
$78.1B
$911K 0.64%
11,524
+432
+4% +$31.6K
TJX icon
55
TJX Companies
TJX
$174B
$884K 0.62%
9,428
-594
-6% -$53.3K
PEP icon
56
PepsiCo
PEP
$190B
$785K 0.55%
4,624
+290
+7% +$48.1K
UNP icon
57
Union Pacific
UNP
$174B
$772K 0.54%
3,142
+104
+3% +$22.9K
MAR icon
58
Marriott International
MAR
$98.3B
$747K 0.52%
3,313
+72
+2% +$14.6K
COP icon
59
ConocoPhillips
COP
$147B
$734K 0.51%
6,322
-32
-0.5% -$3.74K
CRH icon
60
CRH
CRH
$63.2B
$713K 0.5%
10,309
+840
+9% +$50.7K
DPZ icon
61
Domino's
DPZ
$11.5B
$702K 0.49%
1,702
+81
+5% +$30.4K
BIL icon
62
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
$47.1B
$663K 0.46%
7,250
+873
+14% +$79.9K
VBR icon
63
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.1B
$638K 0.45%
3,545
-431
-11% -$70.4K
QQXT icon
64
First Trust NASDAQ 100 ex-Technology Sector Index Fund
QQXT
$155M
$577K 0.4%
6,548
-66
-1% -$5.43K
BAH icon
65
Booz Allen Hamilton
BAH
$8.39B
$574K 0.4%
4,489
+382
+9% +$47.6K
GOOG icon
66
Alphabet (Google) Class C
GOOG
$4.36T
$565K 0.39%
4,006
+2
+0% +$271
INTU icon
67
Intuit
INTU
$86.5B
$557K 0.39%
892
+1
+0.1% +$552
FNV icon
68
Franco-Nevada
FNV
$41.1B
$540K 0.38%
4,873
+390
+9% +$47.4K
OLED icon
69
Universal Display
OLED
$3.68B
$537K 0.37%
2,806
-32
-1% -$5.29K
AXP icon
70
American Express
AXP
$227B
$532K 0.37%
2,842
-2
-0.1% -$322
BKNG icon
71
Booking.com
BKNG
$149B
$529K 0.37%
3,725
– –
CLX icon
72
Clorox
CLX
$11.6B
$517K 0.36%
3,626
+47
+1% +$6.27K
MP icon
73
MP Materials
MP
$7.36B
$502K 0.35%
25,310
+600
+2% +$10.2K
SMMV icon
74
iShares MSCI USA Small-Cap Min Vol Factor ETF
SMMV
$289M
$499K 0.35%
13,988
-2,978
-18% -$101K
JNJ icon
75
Johnson & Johnson
JNJ
$618B
$492K 0.34%
3,136
-48
-2% -$7.36K
1 2
3
4 5

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AL3A
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SP
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HWMT
Heritage Wealth Management (Texas) Houston, Texas $234M AUM 15.67% 1-Year Est. Return
JHWEPV
J.H. Whitney Equity Partners VII New Canaan, Connecticut $233M AUM 18.82% 1-Year Est. Return
BH
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BWM
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MC
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Fortune Financial Advisors's Q4 2023 Portfolio in Review

As of Q4 2023, Fortune Financial Advisors held 129 positions worth $143M, up 9.6% from $131M the previous quarter. Its ten largest holdings account for 32% of the portfolio.

Fortune Financial Advisors's Q4 2023 filing shows 11 new, 47 increased, 58 reduced and 2 closed positions. Its largest new stake was Amphenol: 21,602 shares worth $1.07M. The largest sale was Charter Communications, an estimated $1.06M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, up from 14% a quarter earlier, followed by Financials and Industrials.

  • Fortune Financial Advisors's largest Q4 2023 buy was Amphenol: 21,602 shares worth $1.07M.
  • Fortune Financial Advisors added most to Vanguard Short-Term Treasury ETF in Q4 2023, an estimated $325K increase.
  • Fortune Financial Advisors's biggest Q4 2023 reduction was JPMorgan Chase, cutting an estimated $144K.
  • Fortune Financial Advisors fully exited Charter Communications in Q4 2023, selling an estimated $1.06M.
  • Fortune Financial Advisors's ten largest holdings make up 32% of its $143M portfolio in Q4 2023.
  • Fortune Financial Advisors opened 11 new positions and closed 2 in Q4 2023.
  • Fortune Financial Advisors's portfolio value rose 9.6% quarter-over-quarter to $143M.

Based on Fortune Financial Advisors's 13F filing for Q4 2023, filed 25 Jan 2024.