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FFA

Fortune Financial Advisors Portfolio holdings

AUM $234M
1-Year Est. Return 31.1%
This Fund
S&P 500
This Quarter Est. Return
+1.64%
1 Year Est. Return
+31.1%
3 Year Est. Return
+76.81%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$116M
AUM Growth
+$5.95M
Cap. Flow
+$5.54M
Cap. Flow %
4.78%
Top 10 Hldgs %
37.1%
Holding
97
New
9
Increased
60
Reduced
18
Closed
2

Top Buys

Rank Stock Value
1
CHE icon
Chemed
CHE
+$617K
2
VOO icon
Vanguard S&P 500 ETF
VOO
+$590K
3
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$501K
4
FLOT icon
iShares Floating Rate Bond ETF
FLOT
+$380K
5
VIG icon
Vanguard Dividend Appreciation ETF
VIG
+$375K

Top Sells

Rank Stock Value
1
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$593K
2
JNJ icon
Johnson & Johnson
JNJ
+$427K
3
DIA icon
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
+$195K
4
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$148K
5
QUAL icon
iShares MSCI USA Quality Factor ETF
QUAL
+$128K

Sector Composition

Rank Sector Weight
1 Technology 12.24%
2 Consumer Discretionary 10.3%
3 Industrials 8.32%
4 Financials 7.86%
5 Consumer Staples 6.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
APH icon
26
Amphenol
APH
$198B
$1.51M 1.3%
23,053
+806
+4% +$55K
LMT icon
27
Lockheed Martin
LMT
$134B
$1.45M 1.25%
3,256
+110
+3% +$50.6K
ASR icon
28
Grupo Aeroportuario del Sureste
ASR
$8.27B
$1.35M 1.16%
4,913
+89
+2% +$24.3K
TSCO icon
29
Tractor Supply
TSCO
$16.1B
$1.3M 1.12%
23,570
+979
+4% +$53.6K
TJX icon
30
TJX Companies
TJX
$174B
$1.28M 1.1%
10,521
+819
+8% +$99.4K
META icon
31
Meta Platforms (Facebook)
META
$1.42T
$1.25M 1.07%
2,161
+106
+5% +$68.4K
SPY icon
32
State Street SPDR S&P 500 ETF Trust
SPY
$790B
$1.18M 1.02%
2,106
-18
-0.8% -$10.6K
CVX icon
33
Chevron
CVX
$392B
$1.16M 1%
6,912
+432
+7% +$67.6K
DIA icon
34
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
$45.8B
$1.15M 0.99%
2,747
-450
-14% -$195K
IJH icon
35
iShares Core S&P Mid-Cap ETF
IJH
$122B
$1.1M 0.95%
18,846
-297
-2% -$18.4K
MCD icon
36
McDonald's
MCD
$192B
$1.04M 0.9%
3,325
+3
+0.1% +$897
VOO icon
37
Vanguard S&P 500 ETF
VOO
$979B
$1.03M 0.88%
1,995
+1,092
+121% +$590K
IEF icon
38
iShares 7-10 Year Treasury Bond ETF
IEF
$47.1B
$969K 0.84%
10,165
-56
-0.5% -$5.24K
FNV icon
39
Franco-Nevada
FNV
$41.1B
$948K 0.82%
6,018
+148
+3% +$20.7K
ADBE icon
40
Adobe
ADBE
$99.5B
$947K 0.82%
2,468
+120
+5% +$51.5K
DPZ icon
41
Domino's
DPZ
$11.5B
$915K 0.79%
1,991
+145
+8% +$65.6K
TTE icon
42
TotalEnergies
TTE
$195B
$898K 0.77%
13,877
+630
+5% +$38K
CP icon
43
Canadian Pacific Kansas City
CP
$78.1B
$883K 0.76%
12,571
+563
+5% +$42.8K
MUSA icon
44
Murphy USA
MUSA
$11.2B
$842K 0.73%
1,792
+225
+14% +$107K
IJR icon
45
iShares Core S&P Small-Cap ETF
IJR
$109B
$823K 0.71%
7,866
-211
-3% -$23.8K
BIL icon
46
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
$47.1B
$807K 0.7%
8,797
-510
-5% -$46.7K
AXP icon
47
American Express
AXP
$227B
$761K 0.66%
2,828
+259
+10% +$76.6K
UNP icon
48
Union Pacific
UNP
$174B
$746K 0.64%
3,158
+2
+0.1% +$481
BKNG icon
49
Booking.com
BKNG
$149B
$686K 0.59%
3,725
– –
PEP icon
50
PepsiCo
PEP
$190B
$682K 0.59%
4,552
+23
+0.5% +$3.42K
1
2
3 4

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AL3A
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SP
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HWMT
Heritage Wealth Management (Texas) Houston, Texas $234M AUM 15.67% 1-Year Est. Return
JHWEPV
J.H. Whitney Equity Partners VII New Canaan, Connecticut $233M AUM 18.82% 1-Year Est. Return
BH
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BWM
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MC
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Fortune Financial Advisors's Q1 2025 Portfolio in Review

As of Q1 2025, Fortune Financial Advisors held 97 positions worth $116M, up 5.4% from $110M the previous quarter. Its ten largest holdings account for 37% of the portfolio.

Fortune Financial Advisors deployed $5.54M of net new capital in Q1 2025, opening 9 new positions and adding to 60 existing holdings. Its largest new stake was Chemed: 1,085 shares worth $668K.

By sector, the portfolio is most concentrated in Technology at 12% of assets, down from 13% a quarter earlier, followed by Consumer Discretionary and Industrials.

On the sell side, the largest reduction was State Street SPDR Dow Jones Industrial Average ETF Trust, an estimated $195K trimmed.

  • Fortune Financial Advisors's largest Q1 2025 buy was Chemed: 1,085 shares worth $668K.
  • Fortune Financial Advisors added most to Vanguard S&P 500 ETF in Q1 2025, an estimated $590K increase.
  • Fortune Financial Advisors's biggest Q1 2025 reduction was State Street SPDR Dow Jones Industrial Average ETF Trust, cutting an estimated $195K.
  • Fortune Financial Advisors fully exited Vanguard Morningstar Small-Cap Value ETF in Q1 2025, selling an estimated $593K.
  • Fortune Financial Advisors's ten largest holdings make up 37% of its $116M portfolio in Q1 2025.
  • Fortune Financial Advisors opened 9 new positions and closed 2 in Q1 2025.
  • Fortune Financial Advisors's portfolio value rose 5.4% quarter-over-quarter to $116M.

Based on Fortune Financial Advisors's 13F filing for Q1 2025, filed 29 Apr 2025.