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FF

Fluent Financial Portfolio holdings

AUM $280M
1-Year Est. Return 16.1%
This Fund
S&P 500
This Quarter Est. Return
+1.23%
1 Year Est. Return
+16.1%
3 Year Est. Return
+42.54%
5 Year Est. Return
+30.04%
10 Year Est. Return
–
AUM
$230M
AUM Growth
+$3.5M
Cap. Flow
+$2.81M
Cap. Flow %
1.22%
Top 10 Hldgs %
61.53%
Holding
77
New
15
Increased
17
Reduced
24
Closed
18

Top Buys

Rank Stock Value
1
RFIX
Simplify Bond Bull ETF
RFIX
+$20.3M
2
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$12.7M
3
EEM icon
iShares MSCI Emerging Markets ETF
EEM
+$7.56M
4
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$5.67M
5
QQQ icon
Invesco QQQ Trust
QQQ
+$5M

Top Sells

Rank Stock Value
1
EDV icon
Vanguard World Funds Extended Duration ETF
EDV
+$33.2M
2
XLP icon
State Street Consumer Staples Select Sector SPDR ETF
XLP
+$9.17M
3
ABBV icon
AbbVie
ABBV
+$4.29M
4
NEE icon
NextEra Energy
NEE
+$4.16M
5
SMH icon
VanEck Semiconductor ETF
SMH
+$3.49M

Sector Composition

Rank Sector Weight
1 Consumer Staples 4.34%
2 Healthcare 3.53%
3 Technology 3.38%
4 Consumer Discretionary 1.9%
5 Communication Services 1.36%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IWV icon
51
iShares Russell 3000 ETF
IWV
$19.5B
$356K 0.16%
1,121
+23
+2% +$7.71K
EWY icon
52
iShares MSCI South Korea ETF
EWY
$22B
$308K 0.13%
+5,694
New +$316K
SMB icon
53
VanEck Short Muni ETF
SMB
$312M
$292K 0.13%
17,030
– –
USMV icon
54
iShares MSCI USA Min Vol Factor ETF
USMV
$23.5B
$286K 0.12%
3,051
-33
-1% -$3.04K
RTX icon
55
RTX Corp
RTX
$289B
$274K 0.12%
2,065
+50
+2% +$6.34K
MA icon
56
Mastercard
MA
$504B
$238K 0.1%
434
-16
-4% -$8.71K
VYM icon
57
Vanguard High Dividend Yield ETF
VYM
$80.8B
$223K 0.1%
1,733
-77
-4% -$10.1K
IRT icon
58
Independence Realty Trust
IRT
$3.92B
$223K 0.1%
10,488
– –
BRK.B icon
59
Berkshire Hathaway Class B
BRK.B
$1.1T
$201K 0.09%
378
-92
-20% -$44.7K
ABBV icon
60
AbbVie
ABBV
$449B
– –
-24,161
Closed -$4.29M
ADSK icon
61
Autodesk
ADSK
$49B
– –
-1,185
Closed -$350K
CFLT
62
DELISTED
Confluent
CFLT
– –
-21,680
Closed -$606K
CHD icon
63
Church & Dwight Co
CHD
$23.4B
– –
-2,926
Closed -$306K
COP icon
64
ConocoPhillips
COP
$145B
– –
-31,848
Closed -$3.16M
EDV icon
65
Vanguard World Funds Extended Duration ETF
EDV
$3.21B
– –
-489,766
Closed -$33.2M
GNRC icon
66
Generac Holdings
GNRC
$11.5B
– –
-3,668
Closed -$569K
GOOG icon
67
Alphabet (Google) Class C
GOOG
$4.27T
– –
-1,500
Closed -$286K
JEPI icon
68
JPMorgan Equity Premium Income ETF
JEPI
$45.8B
– –
-3,530
Closed -$203K
NEE icon
69
NextEra Energy
NEE
$183B
– –
-57,990
Closed -$4.16M
NFLX icon
70
Netflix
NFLX
$298B
– –
-4,790
Closed -$427K
NOW icon
71
ServiceNow
NOW
$114B
– –
-3,030
Closed -$642K
PEGA icon
72
Pegasystems
PEGA
$4.93B
– –
-14,334
Closed -$668K
RNG icon
73
RingCentral
RNG
$4.58B
– –
-17,807
Closed -$623K
VBR icon
74
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.1B
– –
-7,394
Closed -$1.47M
XLV icon
75
State Street Health Care Select Sector SPDR ETF
XLV
$41.9B
– –
-21,993
Closed -$3.03M
1 2
3
4

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Fluent Financial's Q1 2025 Portfolio in Review

As of Q1 2025, Fluent Financial held 77 positions worth $230M, up 1.5% from $226M the previous quarter. Its ten largest holdings account for 62% of the portfolio.

Fluent Financial's Q1 2025 filing shows 15 new, 17 increased, 24 reduced and 18 closed positions. Its largest new stake was Simplify Bond Bull ETF: 388,897 shares worth $20.8M. The largest sale was Vanguard World Funds Extended Duration ETF, an estimated $33.2M.

By sector, the portfolio is most concentrated in Consumer Staples at 4.3% of assets, down from 6.2% a quarter earlier, followed by Healthcare and Technology.

  • Fluent Financial's largest Q1 2025 buy was Simplify Bond Bull ETF: 388,897 shares worth $20.8M.
  • Fluent Financial added most to JPMorgan Ultra-Short Income ETF in Q1 2025, an estimated $12.7M increase.
  • Fluent Financial's biggest Q1 2025 reduction was State Street Consumer Staples Select Sector SPDR ETF, cutting an estimated $9.17M.
  • Fluent Financial fully exited Vanguard World Funds Extended Duration ETF in Q1 2025, selling an estimated $33.2M.
  • Fluent Financial's ten largest holdings make up 62% of its $230M portfolio in Q1 2025.
  • Fluent Financial opened 15 new positions and closed 18 in Q1 2025.
  • Fluent Financial's portfolio value rose 1.5% quarter-over-quarter to $230M.

Based on Fluent Financial's 13F filing for Q1 2025, filed 10 Apr 2025.