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FF

Fluent Financial Portfolio holdings

AUM $280M
1-Year Est. Return 16.1%
This Fund
S&P 500
This Quarter Est. Return
-3.43%
1 Year Est. Return
+16.1%
3 Year Est. Return
+42.54%
5 Year Est. Return
+30.04%
10 Year Est. Return
–
AUM
$226M
AUM Growth
+$18.2M
Cap. Flow
+$27.6M
Cap. Flow %
12.23%
Top 10 Hldgs %
60.73%
Holding
79
New
18
Increased
14
Reduced
25
Closed
17

Top Buys

Rank Stock Value
1
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$24M
2
XLP icon
State Street Consumer Staples Select Sector SPDR ETF
XLP
+$11.2M
3
EDV icon
Vanguard World Funds Extended Duration ETF
EDV
+$6.89M
4
SMH icon
VanEck Semiconductor ETF
SMH
+$6M
5
XLU icon
State Street Utilities Select Sector SPDR ETF
XLU
+$4.99M

Top Sells

Rank Stock Value
1
KDP icon
Keurig Dr Pepper
KDP
+$5.11M
2
AEP icon
American Electric Power
AEP
+$4.77M
3
MNST icon
Monster Beverage
MNST
+$4.26M
4
HSY icon
Hershey
HSY
+$4.02M
5
CPB icon
Campbell Soup
CPB
+$3.45M

Sector Composition

Rank Sector Weight
1 Consumer Staples 6.21%
2 Technology 4.69%
3 Healthcare 3.44%
4 Utilities 2.6%
5 Energy 1.6%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GILD icon
26
Gilead Sciences
GILD
$162B
$2.69M 1.19%
+29,156
New +$2.63M
AGZ icon
27
iShares Agency Bond ETF
AGZ
$558M
$2.49M 1.1%
23,033
-437
-2% -$47.5K
ECL icon
28
Ecolab
ECL
$78.3B
$1.92M 0.85%
8,173
– –
ED icon
29
Consolidated Edison
ED
$40.3B
$1.71M 0.76%
19,164
+1,844
+11% +$182K
PYPL icon
30
PayPal
PYPL
$49B
$1.61M 0.71%
18,885
+12,095
+178% +$1.02M
VBR icon
31
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.2B
$1.47M 0.65%
+7,394
New +$1.52M
OKTA icon
32
Okta
OKTA
$24.7B
$1.29M 0.57%
+16,329
New +$1.27M
AAPL icon
33
Apple
AAPL
$4.43T
$948K 0.42%
3,787
-135
-3% -$31.8K
BABA icon
34
Alibaba
BABA
$293B
$901K 0.4%
10,627
+1,957
+23% +$185K
JD icon
35
JD.com
JD
$44.4B
$866K 0.38%
24,992
-30,684
-55% -$1.19M
TAFI icon
36
AB Tax-Aware Short Duration Municipal ETF
TAFI
$1.37B
$848K 0.38%
33,975
-28,462
-46% -$715K
ABT icon
37
Abbott
ABT
$183B
$793K 0.35%
7,007
+21
+0.3% +$2.43K
ENVX icon
38
Enovix
ENVX
$888M
$737K 0.33%
+77,510
New +$680K
DOCU
39
DocuSign
DOCU
$10.5B
$694K 0.31%
+7,711
New +$616K
PEGA icon
40
Pegasystems
PEGA
$4.98B
$668K 0.3%
+14,334
New +$613K
ROKU icon
41
Roku
ROKU
$21.5B
$660K 0.29%
+8,882
New +$673K
NOW icon
42
ServiceNow
NOW
$116B
$642K 0.28%
3,030
-490
-14% -$99.3K
RNG icon
43
RingCentral
RNG
$4.71B
$623K 0.28%
+17,807
New +$640K
ZM icon
44
Zoom
ZM
$28.1B
$623K 0.28%
+7,639
New +$601K
CFLT
45
DELISTED
Confluent
CFLT
$606K 0.27%
+21,680
New +$581K
GNRC icon
46
Generac Holdings
GNRC
$11.6B
$569K 0.25%
3,668
-721
-16% -$125K
XOM icon
47
ExxonMobil
XOM
$641B
$465K 0.21%
4,325
+697
+19% +$81.5K
NFLX icon
48
Netflix
NFLX
$298B
$427K 0.19%
4,790
-460
-9% -$37.9K
IWV icon
49
iShares Russell 3000 ETF
IWV
$19.6B
$367K 0.16%
1,098
-3
-0.3% -$1.01K
ADSK icon
50
Autodesk
ADSK
$49.5B
$350K 0.16%
1,185
-129
-10% -$38.1K
1
2
3 4

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Fluent Financial's Q4 2024 Portfolio in Review

As of Q4 2024, Fluent Financial held 79 positions worth $226M, up 8.8% from $208M the previous quarter. Its ten largest holdings account for 61% of the portfolio.

Fluent Financial deployed $27.6M of net new capital in Q4 2024, opening 18 new positions and adding to 14 existing holdings. Its largest new stake was JPMorgan Ultra-Short Income ETF: 475,994 shares worth $24M.

By sector, the portfolio is most concentrated in Consumer Staples at 6.2% of assets, down from 16% a quarter earlier, followed by Technology and Healthcare.

On the sell side, the largest reduction was State Street SPDR S&P 500 ETF Trust, an estimated $1.71M trimmed.

  • Fluent Financial's largest Q4 2024 buy was JPMorgan Ultra-Short Income ETF: 475,994 shares worth $24M.
  • Fluent Financial added most to Vanguard World Funds Extended Duration ETF in Q4 2024, an estimated $6.89M increase.
  • Fluent Financial's biggest Q4 2024 reduction was State Street SPDR S&P 500 ETF Trust, cutting an estimated $1.71M.
  • Fluent Financial fully exited Keurig Dr Pepper in Q4 2024, selling an estimated $5.11M.
  • Fluent Financial's ten largest holdings make up 61% of its $226M portfolio in Q4 2024.
  • Fluent Financial opened 18 new positions and closed 17 in Q4 2024.
  • Fluent Financial's portfolio value rose 8.8% quarter-over-quarter to $226M.

Based on Fluent Financial's 13F filing for Q4 2024, filed 3 Mar 2025.