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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+11.09%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.98%
AUM
$602M
AUM Growth
+$74M
Cap. Flow
+$29.5M
Cap. Flow %
4.91%
Top 10 Hldgs %
30.74%
Holding
359
New
62
Increased
126
Reduced
138
Closed
18

Top Buys

Rank Stock Value
1
FLV icon
American Century Focused Large Cap Value ETF
FLV
+$21.2M
2
FNY icon
First Trust Mid Cap Growth AlphaDEX Fund
FNY
+$10.7M
3
SPTL icon
State Street SPDR Portfolio Long Term Treasury ETF
SPTL
+$7.68M
4
CXSE icon
WisdomTree Trust WisdomTree China ex-State-Owned Enterprises Fund
CXSE
+$7.45M
5
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.07M

Top Sells

Rank Stock Value
1
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$21.9M
2
RWL icon
Invesco S&P 500 Revenue ETF
RWL
+$15.6M
3
SMMU icon
PIMCO Short Term Municipal Bond Active Exchange-Traded Fund
SMMU
+$6.64M
4
FTSM icon
First Trust Enhanced Short Maturity ETF
FTSM
+$6.41M
5
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$5.84M

Sector Composition

Rank Sector Weight
1 Technology 4.36%
2 Consumer Discretionary 3.57%
3 Financials 1.7%
4 Healthcare 1.38%
5 Communication Services 1.19%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ITB icon
201
iShares US Home Construction ETF
ITB
$2.41B
$377K 0.06%
6,750
+1,553
+30% +$87.5K
TTD icon
202
Trade Desk
TTD
$6.49B
$376K 0.06%
4,700
+330
+8% +$24.9K
FXO icon
203
First Trust Financials AlphaDEX Fund
FXO
$1.14B
$375K 0.06%
10,929
-1,963
-15% -$60.1K
SPAB icon
204
State Street SPDR Portfolio Aggregate Bond ETF
SPAB
$9.94B
$375K 0.06%
12,178
-1,379
-10% -$42.4K
MELI icon
205
Mercado Libre
MELI
$92.3B
$374K 0.06%
223
+33
+17% +$46.5K
RSPU icon
206
Invesco S&P 500 Equal Weight Utilities ETF
RSPU
$533M
$372K 0.06%
7,440
-36
-0.5% -$1.81K
TGT icon
207
Target
TGT
$68B
$372K 0.06%
2,108
-30
-1% -$5K
CWB icon
208
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.61B
$371K 0.06%
4,479
– –
BAC icon
209
Bank of America
BAC
$442B
$370K 0.06%
12,222
-116
-0.9% -$3.11K
ISRG icon
210
Intuitive Surgical
ISRG
$134B
$369K 0.06%
1,353
-117
-8% -$29.1K
QQQE icon
211
Direxion NASDAQ-100 Equal Weighted Index ETF
QQQE
$1.41B
$364K 0.06%
4,849
-451
-9% -$31.4K
VFH icon
212
Vanguard Financials ETF
VFH
$13.8B
$363K 0.06%
4,978
+513
+11% +$33.9K
SPGP icon
213
Invesco S&P 500 GARP ETF
SPGP
$2.32B
$362K 0.06%
5,019
-4,689
-48% -$310K
C icon
214
Citigroup
C
$226B
$360K 0.06%
5,837
-583
-9% -$29.6K
PREF icon
215
Principal Spectrum Preferred Securities Active ETF
PREF
$1.78B
$360K 0.06%
+17,405
New +$354K
HDV
216
iShares Core High Dividend ETF
HDV
$14.8B
$358K 0.06%
20,440
+50
+0.2% +$847
IHF icon
217
iShares US Healthcare Providers ETF
IHF
$1.27B
$357K 0.06%
7,605
+10
+0.1% +$444
IJH icon
218
iShares Core S&P Mid-Cap ETF
IJH
$127B
$357K 0.06%
7,775
-610
-7% -$25.7K
ORCL icon
219
Oracle
ORCL
$423B
$356K 0.06%
5,505
-153
-3% -$9.11K
CSCO icon
220
Cisco
CSCO
$479B
$349K 0.06%
7,796
-320
-4% -$13.2K
VLO icon
221
Valero Energy
VLO
$85.9B
$349K 0.06%
6,174
-1,734
-22% -$85.1K
SCHP icon
222
Schwab US TIPS ETF
SCHP
$16.2B
$346K 0.06%
11,136
+194
+2% +$5.96K
ROKU icon
223
Roku
ROKU
$22.7B
$343K 0.06%
+1,034
New +$271K
CZA icon
224
Invesco Zacks Mid-Cap ETF
CZA
$192M
$332K 0.06%
4,361
+13
+0.3% +$944
UPS icon
225
United Parcel Service
UPS
$88.9B
$331K 0.06%
+1,968
New +$332K
7 8
9
10 11

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First Heartland Consultants's Q4 2020 Portfolio in Review

As of Q4 2020, First Heartland Consultants held 359 positions worth $602M, up 14% from $528M the previous quarter. Its ten largest holdings account for 31% of the portfolio.

First Heartland Consultants deployed $29.5M of net new capital in Q4 2020, opening 62 new positions and adding to 126 existing holdings. Its largest new stake was American Century Focused Large Cap Value ETF: 412,126 shares worth $22.4M.

By sector, the portfolio is most concentrated in Technology at 4.4% of assets, up from 4.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was State Street SPDR Portfolio S&P 500 Growth ETF, an estimated $21.9M trimmed.

  • First Heartland Consultants's largest Q4 2020 buy was American Century Focused Large Cap Value ETF: 412,126 shares worth $22.4M.
  • First Heartland Consultants added most to First Trust Mid Cap Growth AlphaDEX Fund in Q4 2020, an estimated $10.7M increase.
  • First Heartland Consultants's biggest Q4 2020 reduction was State Street SPDR Portfolio S&P 500 Growth ETF, cutting an estimated $21.9M.
  • First Heartland Consultants fully exited State Street SPDR Bloomberg High Yield Bond ETF in Q4 2020, selling an estimated $5.42M.
  • First Heartland Consultants's ten largest holdings make up 31% of its $602M portfolio in Q4 2020.
  • First Heartland Consultants opened 62 new positions and closed 18 in Q4 2020.
  • First Heartland Consultants's portfolio value rose 14% quarter-over-quarter to $602M.

Based on First Heartland Consultants's 13F filing for Q4 2020, filed 29 Jan 2021.