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Vanguard Consumer Discretionary ETF
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Overview Fund Activity

505 hedge funds and large institutions have $2.78B invested in Vanguard Consumer Discretionary ETF in 2025 Q2 according to their latest regulatory filings, with 46 funds opening new positions, 142 increasing their positions, 185 reducing their positions, and 28 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
505
Holders Change
+9
Holders Change %
+1.81%
% of All Funds
6.77%
Holding in Top 10
10
Holding in Top 10 Change
+3
Holding in Top 10 Change %
+42.86%
% of All Funds
0.13%
New
46
Increased
142
Reduced
185
Closed
28
Calls
$16.1M
Puts
$7.95M
Net Calls
+$8.15M
Net Calls Change
+$837K

Top Buyers

1
BCMIO
Beacon Capital Management Inc (Ohio)
Ohio
$124M
2
PCH
PGIM Custom Harvest
New Jersey
$133M
3
LPL Financial
LPL Financial
California
$79.7M
4
Wells Fargo
Wells Fargo
California
$140M
5
AOI
Auto-Owners Insurance
Michigan
$29.2M

Top Sellers

1
UBS Group
UBS Group
Switzerland
$128M
2
JPMorgan Chase & Co
JPMorgan Chase & Co
New York
$174M
3
Envestnet Asset Management
Envestnet Asset Management
Illinois
$69.8M
4
CAPTRUST Financial Advisors
CAPTRUST Financial Advisors
North Carolina
$1.09M
5
Truist Financial
Truist Financial
North Carolina
$11.6M
Name Holding Trade Value Shares
Change 		Shares
Change %
Bank of America
1
Bank of America
North Carolina
$539M +$1.23M +3,389 +0.2%
JPMorgan Chase & Co
2
JPMorgan Chase & Co
New York
$174M -$13.9M -38,228 -7%
Morgan Stanley
3
Morgan Stanley
New York
$147M +$7.44M +20,528 +5%
Wells Fargo
4
Wells Fargo
California
$140M +$13.8M +38,045 +11%
PCH
5
PGIM Custom Harvest
New Jersey
$133M +$24.1M +66,554 +22%
UBS Group
6
UBS Group
Switzerland
$128M -$17.2M -47,454 -12%
BCMIO
7
Beacon Capital Management Inc (Ohio)
Ohio
$124M +$82.8M +228,426 +203%
LPL Financial
8
LPL Financial
California
$79.7M +$17.5M +48,162 +28%
Northwestern Mutual Wealth Management
9
Northwestern Mutual Wealth Management
Wisconsin
$73.3M +$357K +985 +0.5%
Envestnet Asset Management
10
Envestnet Asset Management
Illinois
$69.8M -$13.4M -36,942 -16%
Ameriprise
11
Ameriprise
Minnesota
$66.3M +$1.16M +3,198 +2%
Stifel Financial
12
Stifel Financial
Missouri
$44.3M -$3.31M -9,136 -7%
Raymond James Financial
13
Raymond James Financial
Florida
$42.9M +$7.81M +21,549 +22%
KIA
14
KCM Investment Advisors
California
$31M +$823K +2,272 +3%
Rockefeller Capital Management
15
Rockefeller Capital Management
New York
$30.7M -$1.58M -4,124 -5%
AOI
16
Auto-Owners Insurance
Michigan
$29.2M +$10.5M +28,967 +56%
FIA
17
Foundations Investment Advisors
Arizona
$28.2M +$1.24M +3,421 +5%
Royal Bank of Canada
18
Royal Bank of Canada
Ontario, Canada
$27.2M +$8.37M +23,106 +45%
Janney Montgomery Scott
19
Janney Montgomery Scott
Pennsylvania
$24.7M -$355K -979 -1%
M&T Bank
20
M&T Bank
New York
$24.3M -$5.51M -15,201 -18%
PNC Financial Services Group
21
PNC Financial Services Group
Pennsylvania
$23.1M -$293K -808 -1%
Cetera Investment Advisers
22
Cetera Investment Advisers
Illinois
$20.1M -$5M -13,790 -20%
SWM
23
Spire Wealth Management
Virginia
$19.1M -$5.07M -14,027 -21%
FSC
24
Full Sail Capital
Oklahoma
$18.6M -$360K -994 -2%
Commonwealth Equity Services
25
Commonwealth Equity Services
Massachusetts
$16.5M -$1.68M -4,647 -9%
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