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Vanguard Consumer Discretionary ETF

514 hedge funds and large institutions have $2.78B invested in Vanguard Consumer Discretionary ETF in 2025 Q2 according to their latest regulatory filings, with 45 funds opening new positions, 144 increasing their positions, 187 reducing their positions, and 30 closing their positions.

New
Increased
Maintained
Reduced
Closed

103% more call options, than puts

Call options by funds: $16.1M | Put options by funds: $7.95M

57% more funds holding in top 10

Funds holding in top 10: 711 (+4)

50% more first-time investments, than exits

New positions opened: 45 | Existing positions closed: 30

15% more capital invested

Capital invested by funds: $2.42B → $2.78B (+$365M)

8.79% more ownership

Funds ownership: 43.27%52.07% (+8.8%)

2% more funds holding

Funds holding: 505514 (+9)

23% less repeat investments, than reductions

Existing positions increased: 144 | Existing positions reduced: 187

Holders
514
Holders Change
+9
Holders Change %
+1.78%
% of All Funds
6.77%
Holding in Top 10
11
Holding in Top 10 Change
+4
Holding in Top 10 Change %
+57.14%
% of All Funds
0.14%
New
45
Increased
144
Reduced
187
Closed
30
Calls
$16.1M
Puts
$7.95M
Net Calls
+$8.15M
Net Calls Change
+$837K
Name Holding Trade Value Shares
Change
Change in
Stake
Bank of America
1
Bank of America
North Carolina
$539M +$1.15M +3,389 +0.2%
JP Morgan Chase
2
JP Morgan Chase
New York
$174M -$13M -38,228 -7%
Morgan Stanley
3
Morgan Stanley
New York
$147M +$6.97M +20,528 +5%
Wells Fargo
4
Wells Fargo
California
$140M +$12.9M +38,045 +11%
PCH
5
PGIM Custom Harvest
New Jersey
$133M +$22.6M +66,554 +22%
UBS Group
6
UBS Group
Switzerland
$128M -$16.1M -47,454 -12%
BCMIO
7
Beacon Capital Management Inc (Ohio)
Ohio
$124M +$77.5M +228,426 +203%
LPL Financial
8
LPL Financial
California
$79.7M +$16.3M +48,162 +28%
Northwestern Mutual Wealth Management
9
Northwestern Mutual Wealth Management
Wisconsin
$73.3M +$334K +985 +0.5%
Envestnet Asset Management
10
Envestnet Asset Management
Illinois
$69.8M -$12.5M -36,942 -16%
Ameriprise
11
Ameriprise
Minnesota
$66.3M +$1.09M +3,198 +2%
Stifel Financial
12
Stifel Financial
Missouri
$44.3M -$3.1M -9,136 -7%
Raymond James Financial
13
Raymond James Financial
Florida
$42.9M +$7.31M +21,549 +22%
KIA
14
KCM Investment Advisors
California
$31M +$771K +2,272 +3%
Rockefeller Capital Management
15
Rockefeller Capital Management
New York
$30.7M -$1.4M -4,124 -5%
AOI
16
Auto-Owners Insurance
Michigan
$29.2M +$9.83M +28,967 +56%
FIA
17
Foundations Investment Advisors
Arizona
$28.2M +$1.16M +3,421 +5%
Royal Bank of Canada
18
Royal Bank of Canada
Ontario, Canada
$27.2M +$7.84M +23,106 +45%
Janney Montgomery Scott
19
Janney Montgomery Scott
Pennsylvania
$24.7M -$332K -979 -1%
M&T Bank
20
M&T Bank
New York
$24.3M -$5.16M -15,201 -18%
PNC Financial Services Group
21
PNC Financial Services Group
Pennsylvania
$23.1M -$274K -808 -1%
Cetera Investment Advisers
22
Cetera Investment Advisers
Illinois
$20.1M -$4.68M -13,790 -20%
SWM
23
Spire Wealth Management
Virginia
$19.1M -$4.76M -14,027 -21%
FSC
24
Full Sail Capital
Oklahoma
$18.6M -$337K -994 -2%
Osaic Holdings
25
Osaic Holdings
Arizona
$17.1M +$2M +5,900 +14%

VCR Hedge Fund Activity: Q2 2025 in Review

514 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Vanguard Consumer Discretionary ETF (VCR) for Q2 2025, worth a combined $2.78B — up 15% from $2.42B a quarter earlier.

Buyers outnumbered sellers: 45 funds opened new VCR positions and 30 closed out — a net gain of 15 holders — while 144 added to existing stakes and 187 trimmed.

The largest buyer was Proficio Capital Partners, opening a new position worth an estimated $285M. The largest seller was UBS Group, cutting an estimated $16.1M.

  • 514 institutional investors held Vanguard Consumer Discretionary ETF (VCR) as of Q2 2025, up from 505 in Q1 2025.
  • Funds reported $2.78B of Vanguard Consumer Discretionary ETF stock for Q2 2025, up 15% quarter-over-quarter.
  • 45 funds opened new Vanguard Consumer Discretionary ETF positions in Q2 2025 and 30 closed out, a net change of +15 holders.
  • The largest Vanguard Consumer Discretionary ETF buyer in Q2 2025 was Proficio Capital Partners, an estimated $285M added.
  • The largest Vanguard Consumer Discretionary ETF seller in Q2 2025 was UBS Group, an estimated $16.1M sold.

Based on aggregated 13F filings for Q2 2025.