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Vanguard Consumer Discretionary ETF
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Overview Fund Activity

501 hedge funds and large institutions have $2.65B invested in Vanguard Consumer Discretionary ETF in 2025 Q2 according to their latest regulatory filings, with 46 funds opening new positions, 141 increasing their positions, 184 reducing their positions, and 28 closing their positions.

Holders
501
Holders Change
+5
Holders Change %
+1.01%
% of All Funds
6.73%
Holding in Top 10
9
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+28.57%
% of All Funds
0.12%
New
46
Increased
141
Reduced
184
Closed
28
Calls
$9.54M
Puts
$5.41M
Net Calls
+$4.13M
Net Calls Change
-$3.19M

Top Buyers

1
PCH
1
PGIM Custom Harvest
New Jersey
$133M
2
LPL Financial
2
LPL Financial
California
$79.7M
3
Wells Fargo
3
Wells Fargo
California
$140M
4
AOI
4
Auto-Owners Insurance
Michigan
$29.2M
5
Royal Bank of Canada
5
Royal Bank of Canada
Ontario, Canada
$27.2M

Top Sellers

1
UBS Group
1
UBS Group
Switzerland
$128M
2
JPMorgan Chase & Co
2
JPMorgan Chase & Co
New York
$174M
3
Envestnet Asset Management
3
Envestnet Asset Management
Illinois
$69.8M
4
CAPTRUST Financial Advisors
4
CAPTRUST Financial Advisors
North Carolina
$1.09M
5
Truist Financial
5
Truist Financial
North Carolina
$11.6M
Name Market Value Shares Shares
Change 		Shares
Change %
Bank of America
1
Bank of America
North Carolina
$539M 1,488,541 +3,389 +0.2%
JPMorgan Chase & Co
2
JPMorgan Chase & Co
New York
$174M 479,965 -38,228 -7%
Morgan Stanley
3
Morgan Stanley
New York
$147M 406,182 +20,528 +5%
Wells Fargo
4
Wells Fargo
California
$140M 385,736 +38,045 +11%
PCH
5
PGIM Custom Harvest
New Jersey
$133M 366,911 +66,554 +22%
UBS Group
6
UBS Group
Switzerland
$128M 354,277 -47,454 -12%
LPL Financial
7
LPL Financial
California
$79.7M 220,005 +48,162 +28%
Northwestern Mutual Wealth Management
8
Northwestern Mutual Wealth Management
Wisconsin
$73.3M 202,336 +985 +0.5%
Envestnet Asset Management
9
Envestnet Asset Management
Illinois
$69.8M 192,653 -36,942 -16%
Ameriprise
10
Ameriprise
Minnesota
$66.3M 183,029 +3,198 +2%
Stifel Financial
11
Stifel Financial
Missouri
$44.3M 122,349 -9,136 -7%
Raymond James Financial
12
Raymond James Financial
Florida
$42.9M 118,349 +21,549 +22%
KIA
13
KCM Investment Advisors
California
$31M 85,565 +2,272 +3%
Rockefeller Capital Management
14
Rockefeller Capital Management
New York
$30.7M 80,114 -4,124 -5%
AOI
15
Auto-Owners Insurance
Michigan
$29.2M 80,700 +28,967 +56%
FIA
16
Foundations Investment Advisors
Arizona
$28.2M 77,743 +3,421 +5%
Royal Bank of Canada
17
Royal Bank of Canada
Ontario, Canada
$27.2M 75,008 +23,106 +45%
Janney Montgomery Scott
18
Janney Montgomery Scott
Pennsylvania
$24.7M 68,180 -979 -1%
M&T Bank
19
M&T Bank
New York
$24.3M 67,152 -15,201 -18%
PNC Financial Services Group
20
PNC Financial Services Group
Pennsylvania
$23.1M 63,756 -808 -1%
Cetera Investment Advisers
21
Cetera Investment Advisers
Illinois
$20.1M 55,601 -13,790 -20%
SWM
22
Spire Wealth Management
Virginia
$19.1M 52,773 -14,027 -21%
FSC
23
Full Sail Capital
Oklahoma
$18.6M 51,458 -994 -2%
Commonwealth Equity Services
24
Commonwealth Equity Services
Massachusetts
$16.5M 45,478 -4,647 -9%
Osaic Holdings
25
Osaic Holdings
Arizona
$15.8M 42,266 +1,048 +3%
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