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Vanguard Consumer Discretionary ETF
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Overview Fund Activity

501 hedge funds and large institutions have $2.65B invested in Vanguard Consumer Discretionary ETF in 2025 Q2 according to their latest regulatory filings, with 46 funds opening new positions, 141 increasing their positions, 184 reducing their positions, and 28 closing their positions.

Holders
501
Holders Change
+5
Holders Change %
+1.01%
% of All Funds
6.73%
Holding in Top 10
9
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+28.57%
% of All Funds
0.12%
New
46
Increased
141
Reduced
184
Closed
28
Calls
$9.54M
Puts
$5.41M
Net Calls
+$4.13M
Net Calls Change
-$3.19M

Top Buyers

1
PCH
1
PGIM Custom Harvest
New Jersey
$133M
2
LPL Financial
2
LPL Financial
California
$79.7M
3
Wells Fargo
3
Wells Fargo
California
$140M
4
AOI
4
Auto-Owners Insurance
Michigan
$29.2M
5
Royal Bank of Canada
5
Royal Bank of Canada
Ontario, Canada
$27.2M

Top Sellers

1
UBS Group
1
UBS Group
Switzerland
$128M
2
JPMorgan Chase & Co
2
JPMorgan Chase & Co
New York
$174M
3
Envestnet Asset Management
3
Envestnet Asset Management
Illinois
$69.8M
4
CAPTRUST Financial Advisors
4
CAPTRUST Financial Advisors
North Carolina
$1.09M
5
Truist Financial
5
Truist Financial
North Carolina
$11.6M
Name Market Value Shares Shares
Change 		Shares
Change %
FFL
51
Financial Freedom LLC
Ohio
$7.02M 19,390 -554 -3%
RB
52
Richmond Brothers
Michigan
$6.87M 18,973 +7,684 +68%
PA
53
PFG Advisors
Arizona
$6.45M 17,803 +2,659 +18%
AF
54
Apollon Financial
South Carolina
$5.9M 16,272 -333 -2%
BF
55
Bonfire Financial
Colorado
$5.82M 16,075 +597 +4%
PNC
56
Park National Corp
Ohio
$5.68M 15,687 -1,399 -8%
AWM
57
AE Wealth Management
Kansas
$5.61M 15,479 +1,628 +12%
AC
58
AlphaCore Capital
California
$5.43M 14,980 +14,892 +16,923%
Envestnet Portfolio Solutions
59
Envestnet Portfolio Solutions
Illinois
$5.32M 14,683 +3,812 +35%
SL
60
Salomon & Ludwin
Virginia
$5.14M 13,990 -354 -2%
CIA
61
Concurrent Investment Advisors
Florida
$5.11M 14,104 -331 -2%
HI
62
Harper Investing
California
$5.09M 14,050 -1,535 -10%
ETC
63
Exchange Traded Concepts
Oklahoma
$5.06M 13,973 +6,338 +83%
MFG
64
Merit Financial Group
Georgia
$5.05M 13,929 -21 -0.2%
PAG
65
Private Advisor Group
New Jersey
$4.87M 13,442 -1,186 -8%
CFP
66
Curran Financial Partners
South Carolina
$4.65M 12,828 +12,828 New
HighTower Advisors
67
HighTower Advisors
Illinois
$4.52M 12,484 +965 +8%
AFS
68
Axiom Financial Strategies
Indiana
$4.52M 12,476 -424 -3%
ACA
69
Atlas Capital Advisors
Wyoming
$4.45M 12,269 -4,950 -29%
TSWM
70
Triangle Securities Wealth Management
North Carolina
$4.44M 12,254 -556 -4%
Goldman Sachs
71
Goldman Sachs
New York
$4.09M 11,290 -9,965 -47%
Creative Planning
72
Creative Planning
Kansas
$3.9M 10,751 -59 -0.5%
TFA
73
Tranquilli Financial Advisor
New Jersey
$3.86M 10,658 +2,876 +37%
AWM
74
Axxcess Wealth Management
California
$3.86M 10,648 -3,203 -23%
AIM
75
Anchor Investment Management
South Carolina
$3.75M 10,340 -43 -0.4%
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