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Vanguard Consumer Discretionary ETF
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Overview Fund Activity

501 hedge funds and large institutions have $2.65B invested in Vanguard Consumer Discretionary ETF in 2025 Q2 according to their latest regulatory filings, with 46 funds opening new positions, 141 increasing their positions, 184 reducing their positions, and 28 closing their positions.

Holders
501
Holders Change
+5
Holders Change %
+1.01%
% of All Funds
6.73%
Holding in Top 10
9
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+28.57%
% of All Funds
0.12%
New
46
Increased
141
Reduced
184
Closed
28
Calls
$9.54M
Puts
$5.41M
Net Calls
+$4.13M
Net Calls Change
-$3.19M

Top Buyers

1
PCH
1
PGIM Custom Harvest
New Jersey
$133M
2
LPL Financial
2
LPL Financial
California
$79.7M
3
Wells Fargo
3
Wells Fargo
California
$140M
4
AOI
4
Auto-Owners Insurance
Michigan
$29.2M
5
Royal Bank of Canada
5
Royal Bank of Canada
Ontario, Canada
$27.2M

Top Sellers

1
UBS Group
1
UBS Group
Switzerland
$128M
2
JPMorgan Chase & Co
2
JPMorgan Chase & Co
New York
$174M
3
Envestnet Asset Management
3
Envestnet Asset Management
Illinois
$69.8M
4
CAPTRUST Financial Advisors
4
CAPTRUST Financial Advisors
North Carolina
$1.09M
5
Truist Financial
5
Truist Financial
North Carolina
$11.6M
Name Market Value Shares Shares
Change 		Shares
Change %
Lido Advisors
26
Lido Advisors
California
$15.8M 43,497 -3,144 -7%
SWP
27
Stratos Wealth Partners
Ohio
$14.9M 41,026 -2,304 -5%
Empower Advisory Group
28
Empower Advisory Group
Colorado
$14.8M 40,938 +13,692 +50%
Corient Private Wealth
29
Corient Private Wealth
Florida
$14.3M 39,438 +19,987 +103%
AFC
30
Adaptive Financial Consulting
Ohio
$12.7M 35,023 -115 -0.3%
TCOO
31
Trust Company of Oklahoma
Oklahoma
$12M 33,020 -382 -1%
Mariner
32
Mariner
Kansas
$11.8M 32,677 -1,300 -4%
Cambridge Investment Research Advisors
33
Cambridge Investment Research Advisors
Iowa
$11.7M 32,220 -2,484 -7%
Truist Financial
34
Truist Financial
North Carolina
$11.6M 32,052 -25,702 -45%
GC
35
Grimes & Company
Massachusetts
$11M 30,298 +1,846 +6%
MPWT
36
MassMutual Private Wealth & Trust
Connecticut
$10.8M 29,696 +736 +3%
HPC
37
Hobart Private Capital
North Carolina
$10.7M 29,655 -2,178 -7%
SFCL
38
Strengthening Families & Communities LLC
Massachusetts
$10.6M 29,487 -590 -2%
BNP Paribas Financial Markets
39
BNP Paribas Financial Markets
France
$10.2M 28,050 -5,550 -17%
ECM
40
Exchange Capital Management
Michigan
$9.95M 27,449 +1,739 +7%
AWS
41
Atria Wealth Solutions
New York
$9.18M 25,201 +5,295 +27%
HIIFS
42
Harel Insurance Investments & Financial Services
Israel
$9.17M 25,300 – –
B
43
Bailard
California
$8.97M 24,749 -738 -3%
GCM
44
Gibraltar Capital Management
Oklahoma
$8.76M 24,175 – –
AssetMark Inc
45
AssetMark Inc
California
$8.26M 22,804 +9,768 +75%
PL
46
Polianta Ltd
Jersey
$8.01M 22,100 +22,100 New
WIM
47
Westside Investment Management
California
$7.91M 21,826 +295 +1%
FGWP
48
Founders Grove Wealth Partners
Virginia
$7.8M 21,531 +536 +3%
ACM
49
Anfield Capital Management
California
$7.26M 20,044 -247 -1%
MML Investors Services
50
MML Investors Services
Massachusetts
$7.21M 19,890 -309 -2%
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