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Purple Innovation

Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$35.6M
BlackRock
2
BlackRock
New York
$3.15M -$93.2K -4,045 -2%
WA
3
Wasatch Advisors
Utah
$3.03M +$1.09M +47,445 +42%
NSGL
4
No Street GP LP
California
$2.94M -$945K -41,002 -21%
Fidelity Investments
5
Fidelity Investments
Massachusetts
$2.61M -$187K -8,126 -6%
Vanguard Group
6
Vanguard Group
Pennsylvania
$2.25M -$5.12K -222 -0.2%
Geode Capital Management
7
Geode Capital Management
Massachusetts
$1.04M +$26.2K +1,138 +2%
State Street
8
State Street
Massachusetts
$928K -$13.6K -590 -1%
DAS
9
Dynamic Advisor Solutions
Arizona
$684K
ICM
10
Invenomic Capital Management
Massachusetts
$577K -$32.5K -1,409 -4%
Truist Financial
11
Truist Financial
North Carolina
$448K -$36K -1,561 -6%
JP Morgan Chase
12
JP Morgan Chase
New York
$393K -$83.9K -3,641 -15%
Northern Trust
13
Northern Trust
Illinois
$368K +$22.2K +961 +5%
Charles Schwab
14
Charles Schwab
California
$297K -$39.9K -1,731 -10%
SWP
15
Stratos Wealth Partners
Ohio
$225K
Goldman Sachs
16
Goldman Sachs
New York
$181K +$8.16K +354 +4%
Nuveen
17
Nuveen
North Carolina
$173K
Morgan Stanley
18
Morgan Stanley
New York
$171K -$141K -6,100 -40%
Citadel Advisors
19
Citadel Advisors
Florida
$164K +$200K +8,663 New
Invesco
20
Invesco
Georgia
$148K -$57.2K -2,483 -24%
Dimensional Fund Advisors
21
Dimensional Fund Advisors
Texas
$134K
CA
22
Crumly & Associates
Illinois
$124K +$75.5K +3,276 +100%
Tudor Investment Corp
23
Tudor Investment Corp
Connecticut
$114K
DSCM
24
Divisadero Street Capital Management
Florida
$105K
Bank of New York Mellon
25
Bank of New York Mellon
New York
$103K