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Procter & Gamble
PG

3,984 hedge funds and large institutions have $232B invested in Procter & Gamble in 2026 Q1 according to their latest regulatory filings, with 224 funds opening new positions, 1,696 increasing their positions, 1,662 reducing their positions, and 190 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more call options, than puts

Call options by funds: $2.23B | Put options by funds: $1.81B

18% more first-time investments, than exits

New positions opened: 224 | Existing positions closed: 190

2% more repeat investments, than reductions

Existing positions increased: 1,696 | Existing positions reduced: 1,662

1% more capital invested

Capital invested by funds: $230B → $232B (+$2.47B)

0.31% more ownership

Funds ownership: 68.51% → 68.83% (+0.31%)

1% less funds holding

Funds holding: 4,022 → 3,984 (-38)

14% less funds holding in top 10

Funds holding in top 10: 84 → 72 (-12)

Holders
3,984
Holders Change
-38
Holders Change %
-0.94%
% of All Funds
49.03%
Holding in Top 10
72
Holding in Top 10 Change
-12
Holding in Top 10 Change %
-14.29%
% of All Funds
0.89%
New
224
Increased
1,696
Reduced
1,662
Closed
190
Calls
$2.23B
Puts
$1.81B
Net Calls
+$417M
Net Calls Change
+$135M

Top Buyers

1
Charles Schwab
Charles Schwab
California
+$3.42B
2
JP Morgan Chase
JP Morgan Chase
New York
+$1.97B
3
Franklin Resources
Franklin Resources
California
+$595M
4
Fidelity Investments
Fidelity Investments
Massachusetts
+$512M
5
Capital World Investors
Capital World Investors
California
+$460M

Top Sellers

1
Assenagon Asset Management
Assenagon Asset Management
Luxembourg
-$518M
2
Corient Private Wealth
Corient Private Wealth
Florida
-$475M
3
GQG Partners
GQG Partners
Florida
-$475M
4
Renaissance Technologies
Renaissance Technologies
New York
-$428M
5
Capital International Investors
Capital International Investors
California
-$399M
Name Holding Trade Value Shares
Change 		Change in
Stake
FS
3876
Financially Speaking
Colorado
$52.6K +$152 +1 +0.3%
MAM
3877
Marquette Asset Management
Minnesota
$51.7K +$54.3K +358 New
CWP
3878
Cornerstone Wealth Partners
Michigan
$51.6K +$54.1K +357 New
GAG
3879
Goodman Advisory Group
Massachusetts
$50.7K – – –
CFM
3880
Cornerstone Financial Management
Massachusetts
$47.8K +$5.61K +37 +13%
LFA
3881
LGT Financial Advisors
Texas
$47.3K – – –
LFASL
3882
Lugano Financial Advisors SA (LFA)
Switzerland
$47.2K -$7.43K -49 -13%
MS
3883
Monetary Solutions
Ohio
$47.1K – – –
PP
3884
Pacifica Partners
Canada
$45.8K +$18.3K +121 +62%
Q1WB
3885
Quest 10 Wealth Builders
Virginia
$45.8K +$11.2K +74 +30%
PL
3886
Protective Life
Alabama
$45.4K +$47.6K +314 New
CIAS
3887
CBIZ Investment Advisory Services
Ohio
$44.3K -$50.2K -331 -52%
CF
3888
Collier Financial
Colorado
$44.3K – – –
RFA
3889
Reyes Financial Architecture
California
$44.2K -$101K -664 -68%
SVWA
3890
Sarver Vrooman Wealth Advisors
Missouri
$43.9K – – –
IWS
3891
Intentional Wealth Strategies
Colorado
$42.5K +$44.6K +294 New
EFMH
3892
E Fund Management (HK)
Hong Kong
$41.3K +$18.3K +121 +73%
CWP
3893
Clark Wealth Partners
Illinois
$40.3K -$1.67K -11 -4%
W
3894
WealthCollab
Washington
$39.6K +$3.18K +21 +8%
KPP
3895
Kings Path Partners
Texas
$38.7K – – –
TBFA
3896
Three Bearings Fiduciary Advisors
New Hampshire
$38.1K -$7.28K -48 -15%
AAG
3897
Accordant Advisory Group
Maryland
$37.7K – – –
AP
3898
Aspect Partners
Virginia
$36.7K +$152 +1 +0.4%
EA
3899
Evergreen Advisors
Tennessee
$36.5K +$38.4K +253 New
MAS
3900
MPWM Advisory Solutions
Georgia
$35.4K – – –
154 155
156
157 158

PG Hedge Fund Activity: Q1 2026 in Review

3,984 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2026, worth a combined $232B — up 1.1% from $230B a quarter earlier.

Buyers outnumbered sellers: 224 funds opened new PG positions and 190 closed out — a net gain of 34 holders — while 1,696 added to existing stakes and 1,662 trimmed.

The largest buyer was Charles Schwab, adding an estimated $3.42B. The largest seller was Assenagon Asset Management, cutting an estimated $518M.

  • 3,984 institutional investors held Procter & Gamble (PG) as of Q1 2026, down from 4,022 in Q4 2025.
  • Funds reported $232B of Procter & Gamble stock for Q1 2026, up 1.1% quarter-over-quarter.
  • 224 funds opened new Procter & Gamble positions in Q1 2026 and 190 closed out, a net change of +34 holders.
  • The largest Procter & Gamble buyer in Q1 2026 was Charles Schwab, an estimated $3.42B added.
  • The largest Procter & Gamble seller in Q1 2026 was Assenagon Asset Management, an estimated $518M sold.

Based on aggregated 13F filings for Q1 2026.