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Procter & Gamble

3,984 hedge funds and large institutions have $232B invested in Procter & Gamble in 2026 Q1 according to their latest regulatory filings, with 224 funds opening new positions, 1,696 increasing their positions, 1,662 reducing their positions, and 190 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more call options, than puts

Call options by funds: $2.23B | Put options by funds: $1.81B

18% more first-time investments, than exits

New positions opened: 224 | Existing positions closed: 190

2% more repeat investments, than reductions

Existing positions increased: 1,696 | Existing positions reduced: 1,662

1% more capital invested

Capital invested by funds: $230B → $232B (+$2.47B)

0.31% more ownership

Funds ownership: 68.51%68.83% (+0.31%)

1% less funds holding

Funds holding: 4,0223,984 (-38)

14% less funds holding in top 10

Funds holding in top 10: 8472 (-12)

Holders
3,984
Holders Change
-38
Holders Change %
-0.94%
% of All Funds
49.03%
Holding in Top 10
72
Holding in Top 10 Change
-12
Holding in Top 10 Change %
-14.29%
% of All Funds
0.89%
New
224
Increased
1,696
Reduced
1,662
Closed
190
Calls
$2.23B
Puts
$1.81B
Net Calls
+$417M
Net Calls Change
+$135M
Name Holding Trade Value Shares
Change
Change in
Stake
BFS
3926
Bare Financial Services
Pennsylvania
$24.1K +$14.6K +96 +135%
MBFW
3927
Morton Brown Family Wealth
Pennsylvania
$23.7K
WCM
3928
Westend Capital Management
California
$21.8K
APW
3929
Atlantic Private Wealth
North Carolina
$21.7K
JAM
3930
JCIC Asset Management
Ontario, Canada
$21.7K
SFS
3931
Sunrise Financial Services
Washington
$21.7K +$3.64K +24 +19%
WAG
3932
Wiser Advisor Group
Arizona
$20.1K +$152 +1 +0.7%
LI
3933
Louisbourg Investments
New Brunswick, Canada
$19.8K
RF
3934
RetireMitten Financial
Michigan
$19.4K +$20.3K +134 New
GIM
3935
Groesbeck Investment Management
New Jersey
$18K
QL
3936
Quarry LP
New York
$17.3K -$343K -2,260 -95%
DSC
3937
Daytona Street Capital
Missouri
$16.9K
PMIM
3938
Prudent Man Investment Management
Colorado
$16.8K
PS
3939
PayPay Securities
Japan
$16.5K -$2.43K -16 -12%
CI
3940
Clal Insurance
Israel
$16K
LCA
3941
Legend Capital Advisors
New York
$15.9K +$16.7K +110 New
CAIM
3942
Catherine Avery Investment Management
Florida
$15.7K
QWM
3943
Quaker Wealth Management
New Jersey
$15.6K -$31.2K -206 -66%
DF
3944
DecisionPoint Financial
Arizona
$15.5K
PSFG
3945
Park Square Financial Group
Georgia
$14.9K -$11.7K -77 -43%
WA
3946
WestEnd Advisors
North Carolina
$14.4K -$17.6K -116 -54%
BCM
3947
Basso Capital Management
Connecticut
$14.4K -$13.9K -92 -48%
1L
3948
10Elms LLP
Oklahoma
$14.4K
FG
3949
Fairman Group
Pennsylvania
$14.4K +$15.2K +100 New
ICCON
3950
Investment Counsel Company of Nevada
Nevada
$13K +$13.6K +90 New

PG Hedge Fund Activity: Q1 2026 in Review

3,984 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2026, worth a combined $232B — up 1.1% from $230B a quarter earlier.

Buyers outnumbered sellers: 224 funds opened new PG positions and 190 closed out — a net gain of 34 holders — while 1,696 added to existing stakes and 1,662 trimmed.

The largest buyer was Charles Schwab, adding an estimated $3.42B. The largest seller was Assenagon Asset Management, cutting an estimated $518M.

  • 3,984 institutional investors held Procter & Gamble (PG) as of Q1 2026, down from 4,022 in Q4 2025.
  • Funds reported $232B of Procter & Gamble stock for Q1 2026, up 1.1% quarter-over-quarter.
  • 224 funds opened new Procter & Gamble positions in Q1 2026 and 190 closed out, a net change of +34 holders.
  • The largest Procter & Gamble buyer in Q1 2026 was Charles Schwab, an estimated $3.42B added.
  • The largest Procter & Gamble seller in Q1 2026 was Assenagon Asset Management, an estimated $518M sold.

Based on aggregated 13F filings for Q1 2026.