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Procter & Gamble
PG

3,984 hedge funds and large institutions have $232B invested in Procter & Gamble in 2026 Q1 according to their latest regulatory filings, with 224 funds opening new positions, 1,696 increasing their positions, 1,662 reducing their positions, and 190 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more call options, than puts

Call options by funds: $2.23B | Put options by funds: $1.81B

18% more first-time investments, than exits

New positions opened: 224 | Existing positions closed: 190

2% more repeat investments, than reductions

Existing positions increased: 1,696 | Existing positions reduced: 1,662

1% more capital invested

Capital invested by funds: $230B → $232B (+$2.47B)

0.31% more ownership

Funds ownership: 68.51% → 68.83% (+0.31%)

1% less funds holding

Funds holding: 4,022 → 3,984 (-38)

14% less funds holding in top 10

Funds holding in top 10: 84 → 72 (-12)

Holders
3,984
Holders Change
-38
Holders Change %
-0.94%
% of All Funds
49.03%
Holding in Top 10
72
Holding in Top 10 Change
-12
Holding in Top 10 Change %
-14.29%
% of All Funds
0.89%
New
224
Increased
1,696
Reduced
1,662
Closed
190
Calls
$2.23B
Puts
$1.81B
Net Calls
+$417M
Net Calls Change
+$135M

Top Buyers

1
Charles Schwab
Charles Schwab
California
+$3.42B
2
JP Morgan Chase
JP Morgan Chase
New York
+$1.97B
3
Franklin Resources
Franklin Resources
California
+$595M
4
Fidelity Investments
Fidelity Investments
Massachusetts
+$512M
5
Capital World Investors
Capital World Investors
California
+$460M

Top Sellers

1
Assenagon Asset Management
Assenagon Asset Management
Luxembourg
-$518M
2
Corient Private Wealth
Corient Private Wealth
Florida
-$475M
3
GQG Partners
GQG Partners
Florida
-$475M
4
Renaissance Technologies
Renaissance Technologies
New York
-$428M
5
Capital International Investors
Capital International Investors
California
-$399M
Name Holding Trade Value Shares
Change 		Change in
Stake
VWA
3851
Valued Wealth Advisors
Utah
$69.6K +$2.73K +18 +4%
WA
3852
WPG Advisers
Maryland
$69.2K -$19.4K -128 -21%
CVM
3853
Cheviot Value Management
California
$68.9K – – –
KFGG
3854
Keystone Financial Group (Georgia)
Georgia
$68.5K – – –
IA
3855
IFS Advisors
Kansas
$67.3K – – –
SR
3856
Swiss Re
Switzerland
$63.3K – – –
BCM
3857
Boreal Capital Management
Florida
$63.1K +$152 +1 New
IRAG
3858
Investment Research & Advisory Group
Georgia
$62.8K -$1.85M -12,218 -97%
CWM
3859
Copia Wealth Management
Oregon
$61.7K -$32.6K -215 -33%
MCI
3860
MRP Capital Investments
Georgia
$60.7K -$7.58K -50 -11%
CWM
3861
Cranbrook Wealth Management
Michigan
$60.4K -$19.6K -129 -24%
WBWA
3862
William B. Walkup & Associates
South Carolina
$60K – – –
EWM
3863
Evolution Wealth Management
Florida
$59.9K +$35K +231 +126%
BH
3864
Burk Holdings
Oklahoma
$59.9K +$62.9K +415 New
HC
3865
Hara Capital
Washington
$58.8K – – –
AIA
3866
Aventus Investment Advisors
Florida
$58.6K – – –
CF
3867
Conquis Financial
California
$58.4K – – –
SWP
3868
SIMA Wealth Partners
Virginia
$58.2K – – –
AIM
3869
Access Investment Management
Georgia
$57.8K -$5.61K -37 -8%
IWP
3870
IAG Wealth Partners
Wisconsin
$55.4K -$8.34K -55 -13%
RCM
3871
Richardson Capital Management
Wisconsin
$55.2K +$9.25K +61 +19%
FW
3872
Fairway Wealth
Ohio
$55.2K +$44.9K +296 +344%
CW
3873
CrossGen Wealth
North Carolina
$55K +$152 +1 +0.3%
P
3874
Palladiem
Pennsylvania
$53.4K +$303 +2 +0.6%
BIM
3875
Breakwater Investment Management
Washington
$52.9K -$910 -6 -2%
153 154
155
156 157

PG Hedge Fund Activity: Q1 2026 in Review

3,984 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2026, worth a combined $232B — up 1.1% from $230B a quarter earlier.

Buyers outnumbered sellers: 224 funds opened new PG positions and 190 closed out — a net gain of 34 holders — while 1,696 added to existing stakes and 1,662 trimmed.

The largest buyer was Charles Schwab, adding an estimated $3.42B. The largest seller was Assenagon Asset Management, cutting an estimated $518M.

  • 3,984 institutional investors held Procter & Gamble (PG) as of Q1 2026, down from 4,022 in Q4 2025.
  • Funds reported $232B of Procter & Gamble stock for Q1 2026, up 1.1% quarter-over-quarter.
  • 224 funds opened new Procter & Gamble positions in Q1 2026 and 190 closed out, a net change of +34 holders.
  • The largest Procter & Gamble buyer in Q1 2026 was Charles Schwab, an estimated $3.42B added.
  • The largest Procter & Gamble seller in Q1 2026 was Assenagon Asset Management, an estimated $518M sold.

Based on aggregated 13F filings for Q1 2026.