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ServiceNow
NOW

2,241 hedge funds and large institutions have $164B invested in ServiceNow in 2025 Q3 according to their latest regulatory filings, with 186 funds opening new positions, 1,035 increasing their positions, 735 reducing their positions, and 197 closing their positions.

New
Increased
Maintained
Reduced
Closed

41% more repeat investments, than reductions

Existing positions increased: 1,035 | Existing positions reduced: 735

6% less first-time investments, than exits

New positions opened: 186 | Existing positions closed: 197

2% less funds holding

Funds holding: 2,291 → 2,241 (-50)

8.55% less ownership

Funds ownership: 440.45% → 431.9% (-8.5%)

12% less capital invested

Capital invested by funds: $187B → $164B (-$22.7B)

18% less call options, than puts

Call options by funds: $3.27B | Put options by funds: $3.99B

31% less funds holding in top 10

Funds holding in top 10: 77 → 53 (-24)

Holders
2,241
Holders Change
-50
Holders Change %
-2.18%
% of All Funds
29.41%
Holding in Top 10
53
Holding in Top 10 Change
-24
Holding in Top 10 Change %
-31.17%
% of All Funds
0.7%
New
186
Increased
1,035
Reduced
735
Closed
197
Calls
$3.27B
Puts
$3.99B
Net Calls
-$713M
Net Calls Change
-$935M

Top Buyers

Rank Fund Capital Flow
1
JP Morgan Chase
JP Morgan Chase
New York
+$1.2B
2
BlackRock
BlackRock
New York
+$645M
3
LOAME
Lombard Odier Asset Management (Europe)
United Kingdom
+$587M
4
Victory Capital Management
Victory Capital Management
Texas
+$318M
5
Vanguard Group
Vanguard Group
Pennsylvania
+$295M

Top Sellers

Rank Fund Capital Flow
1
Bank of America
Bank of America
North Carolina
-$1.22B
2
Fidelity Investments
Fidelity Investments
Massachusetts
-$999M
3
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$455M
4
Invesco
Invesco
Georgia
-$431M
5
Massachusetts Financial Services
Massachusetts Financial Services
Massachusetts
-$393M
Name Holding Trade Value Shares
Change 		Change in
Stake
PSB
2426
Piscataqua Savings Bank
New Hampshire
– -$8.22K -40 Closed
LFA
2427
Legend Financial Advisors
Pennsylvania
– -$7.2K -35 Closed
APM
2428
a16z Perennial Management
California
– -$6.17K -30 Closed
PCA
2429
PMV Capital Advisers
Texas
– -$6.49K -30 Closed
BFP
2430
Briaud Financial Planning
Texas
– -$5K -25 Closed
CPA
2431
Compass Planning Associates
Massachusetts
– -$5.14K -25 Closed
MBFW
2432
Morton Brown Family Wealth
Pennsylvania
– -$4.11K -20 Closed
ME
2433
McIlrath & Eck
Washington
– -$3.08K -15 Closed
MWM
2434
MorganRosel Wealth Management
Colorado
– -$3.08K -15 Closed
SC
2435
Stephens Consulting
Michigan
– -$3.08K -15 Closed
EWA
2436
EQ Wealth Advisors
Texas
– -$2.06K -10 Closed
MWM
2437
Mascoma Wealth Management
New Hampshire
– -$2.06K -10 Closed
TCM
2438
Traub Capital Management
Massachusetts
– -$2.06K -10 Closed
OW
2439
Olistico Wealth
Oklahoma
– -$1.03K -5 Closed
94 95 96 97
98

NOW Hedge Fund Activity: Q3 2025 in Review

2,241 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q3 2025, worth a combined $164B — down 12% from $187B a quarter earlier.

Sellers outnumbered buyers: 197 funds closed out of NOW and 186 opened new positions — a net loss of 11 holders — while 735 trimmed existing stakes and 1,035 added.

The largest buyer was JP Morgan Chase, adding an estimated $1.2B. The largest seller was Bank of America, cutting an estimated $1.22B.

  • 2,241 institutional investors held ServiceNow (NOW) as of Q3 2025, down from 2,291 in Q2 2025.
  • Funds reported $164B of ServiceNow stock for Q3 2025, down 12% quarter-over-quarter.
  • 186 funds opened new ServiceNow positions in Q3 2025 and 197 closed out, a net change of -11 holders.
  • The largest ServiceNow buyer in Q3 2025 was JP Morgan Chase, an estimated $1.2B added.
  • The largest ServiceNow seller in Q3 2025 was Bank of America, an estimated $1.22B sold.

Based on aggregated 13F filings for Q3 2025.