ServiceNow
NOW
2,291 hedge funds and large institutions have $187B invested in ServiceNow in 2025 Q2 according to their latest regulatory filings, with 290 funds opening new positions, 985 increasing their positions, 743 reducing their positions, and 126 closing their positions.
130% more first-time investments, than exits
New positions opened: 290 | Existing positions closed: 126
33% more repeat investments, than reductions
Existing positions increased: 985 | Existing positions reduced: 743
28% more capital invested
Capital invested by funds: $146B → $187B (+$41.3B)
18% more funds holding in top 10
Funds holding in top 10: 65 → 77 (+12)
6% more funds holding
Funds holding: 2,158 → 2,291 (+133)
5% more call options, than puts
Call options by funds: $4.71B | Put options by funds: $4.49B
1.51% less ownership
Funds ownership: 441.96% → 440.45% (-1.5%)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Victory Capital Management
San Antonio,
Texas
|
+$463M |
| 2 |
Bessemer Group
Woodbridge,
New Jersey
|
+$393M |
| 3 |
Vanguard Group
Malvern,
Pennsylvania
|
+$376M |
| 4 |
DZ Bank
Frankfurt Am Main,
Germany
|
+$357M |
| 5 |
Jennison Associates
New York
|
+$343M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
JP Morgan Chase
New York
|
-$548M |
| 2 |
Qube Research & Technologies (QRT)
London,
United Kingdom
|
-$369M |
| 3 |
T. Rowe Price Associates
Baltimore,
Maryland
|
-$284M |
| 4 |
HSBC Holdings
London,
United Kingdom
|
-$272M |
| 5 |
Tiger Global Management
New York
|
-$264M |
NOW Hedge Fund Activity: Q2 2025 in Review
2,291 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q2 2025, worth a combined $187B — up 28% from $146B a quarter earlier.
Buyers outnumbered sellers: 290 funds opened new NOW positions and 126 closed out — a net gain of 164 holders — while 985 added to existing stakes and 743 trimmed.
The largest buyer was Victory Capital Management, adding an estimated $463M. The largest seller was JP Morgan Chase, cutting an estimated $548M.
- 2,291 institutional investors held ServiceNow (NOW) as of Q2 2025, up from 2,158 in Q1 2025.
- Funds reported $187B of ServiceNow stock for Q2 2025, up 28% quarter-over-quarter.
- 290 funds opened new ServiceNow positions in Q2 2025 and 126 closed out, a net change of +164 holders.
- The largest ServiceNow buyer in Q2 2025 was Victory Capital Management, an estimated $463M added.
- The largest ServiceNow seller in Q2 2025 was JP Morgan Chase, an estimated $548M sold.
Based on aggregated 13F filings for Q2 2025.