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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
SAM
2401
Synergy Asset Management
Washington
-$42K -235 Closed
FIA
2402
FPC Investment Advisory
California
-$33.6K -165 Closed
VHAM
2403
Van Hulzen Asset Management
California
-$31.8K -150 Closed
PCWA
2404
Pacific Capital Wealth Advisors
California
-$26.5K -125 Closed
MA
2405
Modus Advisors
Minnesota
-$21.2K -100 Closed
WAM
2406
WFA Asset Management
Wisconsin
-$20.1K -95 Closed
KBFS
2407
Kohmann Bosshard Financial Services
Ohio
-$17K -80 Closed
TCM
2408
Tradewinds Capital Management
Washington
-$14.8K -70 Closed
CWP
2409
Clark Wealth Partners
Illinois
-$11.7K -55 Closed
LDB
2410
Lee, Danner & Bass
Tennessee
-$11.7K -55 Closed
LFA
2411
Legend Financial Advisors
Pennsylvania
-$7.42K -35 Closed
MA
2412
MCF Advisors
Kentucky
-$5.3K -25 Closed
DRP
2413
Decker Retirement Planning
Utah
-$4.24K -20 Closed
HI
2414
Human Investing
Oregon
-$4.47K -20 Closed
JFG
2415
JDM Financial Group
Texas
-$3.18K -15 Closed
CPL
2416
Capital & Planning LLC
Georgia
-$2.12K -10 Closed
HFS
2417
Horizon Financial Services
North Carolina
-$2.12K -10 Closed
SMAM
2418
Sugar Maple Asset Management
Wisconsin
-$2.12K -10 Closed
WWA
2419
Wingate Wealth Advisors
Massachusetts
-$2.12K -10 Closed
AP
2420
Atwood & Palmer
Missouri
-$1.06K -5 Closed

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.