We are live on ! Find out more
NOW icon

ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
AWA
2376
AGH Wealth Advisors
Kansas
-$204K -960 Closed
SNBOSD
2377
Security National Bank of So Dak
Iowa
-$202K -955 Closed
TW
2378
Transform Wealth
Colorado
-$202K -955 Closed
ACM
2379
Arlington Capital Management
Illinois
-$201K -950 Closed
CSA
2380
Cottage Street Advisors
Massachusetts
-$201K -950 Closed
HPM
2381
Hoxton Planning & Management
West Virginia
-$201K -950 Closed
TIA
2382
Traphagen Investment Advisors
New Jersey
-$201K -950 Closed
WIM
2383
Waverton Investment Management
United Kingdom
-$201K -950 Closed
CWM
2384
Cherrydale Wealth Management
New Jersey
-$200K -945 Closed
FSA
2385
Franklin Street Advisors
North Carolina
-$200K -945 Closed
UWPG
2386
Ullmann Wealth Partners Group
Florida
-$200K -945 Closed
MFG
2387
Menard Financial Group
Texas
-$198K -935 Closed
SC
2388
Stance Capital
Massachusetts
-$194K -915 Closed
MTC
2389
Matrix Trust Company
Colorado
-$159K -750 Closed
MB
2390
Mizuho Bank
Japan
-$159K -750 Closed
EBA
2391
Eagle Bay Advisors
New York
-$147K -695 Closed
SAM
2392
S.A. Mason
Michigan
-$110K -520 Closed
AFM
2393
Aspetuck Financial Management
Connecticut
-$106K -500 Closed
PD
2394
Point72 (DIFC)
United Arab Emirates
-$96.4K -500 Closed
CJ
2395
Caitlin John
Michigan
-$95.4K -450 Closed
TAM
2396
Tucker Asset Management
Colorado
-$88K -415 Closed
LJHT
2397
Laurie J. Hall Trustee
-$85K -400 Closed
MCM
2398
MidAtlantic Capital Management
Virginia
-$68.9K -325 Closed
FF
2399
Friedenthal Financial
New Jersey
-$55.1K -260 Closed
PPWM
2400
PFG Private Wealth Management
Florida
-$53K -250 Closed

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.