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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
FP
2351
FFG Partners
Florida
-$216K -1,020 Closed
CHP
2352
Cable Hill Partners
Oregon
-$215K -1,015 Closed
IF
2353
Intrua Financial
Texas
-$215K -1,015 Closed
MAG
2354
Mayfair Advisory Group
Alabama
-$215K -1,015 Closed
SWM
2355
Stark Wealth Management
Pennsylvania
-$216K -1,015 Closed
CC
2356
Corton Capital
Ontario, Canada
-$214K -1,010 Closed
FTC
2357
Farmers Trust Company
Ohio
-$214K -1,010 Closed
RP
2358
Riverwater Partners
Wisconsin
-$214K -1,010 Closed
CWM
2359
Challenger Wealth Management
California
-$212K -1,000 Closed
CWA
2360
Crux Wealth Advisors
California
-$212K -1,000 Closed
EA
2361
Everpar Advisors
Oklahoma
-$212K -1,000 Closed
FMTC
2362
Farmers & Merchants Trust Company
California
-$212K -1,000 Closed
JIP
2363
Jaffetilchin Investment Partners
Florida
-$212K -1,000 Closed
MWM
2364
Mattern Wealth Management
Kansas
-$212K -1,000 Closed
MIM
2365
Merrion Investment Management
New Jersey
-$212K -1,000 Closed
ST
2366
Spinnaker Trust
Maine
-$212K -1,000 Closed
TWM
2367
Tanager Wealth Management
United Kingdom
-$212K -1,000 Closed
WTG
2368
West Tower Group
Virginia
-$212K -1,000 Closed
FOA
2369
Five Oceans Advisors
California
-$211K -995 Closed
FG
2370
Foster Group
Iowa
-$211K -995 Closed
HAC
2371
Harbor Advisory Corp
New Hampshire
-$211K -995 Closed
MTWM
2372
Masso Torrence Wealth Management
New Jersey
-$211K -995 Closed
GWM
2373
Gitterman Wealth Management
New Jersey
-$207K -975 Closed
MCM
2374
Marathon Capital Management
Maryland
-$207K -975 Closed
PA
2375
PFW Advisors
Georgia
-$207K -975 Closed

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.