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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
TWM
2326
TCFG Wealth Management
California
-$230K -1,085 Closed
WA
2327
WealthTrust Axiom
Pennsylvania
-$230K -1,085 Closed
CFS
2328
Commonwealth Financial Services
West Virginia
-$229K -1,080 Closed
MIP
2329
Marietta Investment Partners
Wisconsin
-$228K -1,075 Closed
LSPW
2330
Lake Street Private Wealth
Illinois
-$227K -1,070 Closed
SIA
2331
SeaBridge Investment Advisors
New Jersey
-$226K -1,065 Closed
CA
2332
CSM Advisors
Pennsylvania
-$224K -1,055 Closed
IP
2333
Ignite Planners
California
-$227K -1,055 Closed
MS
2334
Maven Securities
Jersey
-$203K -1,055 Closed
EW
2335
Element Wealth
Mississippi
-$223K -1,050 Closed
HVIA
2336
Hudson Valley Investment Advisors
New York
-$223K -1,050 Closed
MF
2337
Manchester Financial
California
-$223K -1,050 Closed
MWA
2338
Motive Wealth Advisors
Michigan
-$223K -1,050 Closed
BFO
2339
Biltmore Family Office
North Carolina
-$222K -1,045 Closed
IWN
2340
Independent Wealth Network
Iowa
-$221K -1,040 Closed
MAM
2341
Madison Asset Management
Wisconsin
-$221K -1,040 Closed
ISL
2342
Ingalls & Snyder LLC
New York
-$219K -1,035 Closed
CWIG
2343
Chung Wu Investment Group
Texas
-$218K -1,030 Closed
CFG
2344
Cooper Financial Group
California
-$218K -1,030 Closed
JC
2345
JB Capital
Connecticut
-$219K -1,030 Closed
SC
2346
Seldon Capital
California
-$218K -1,030 Closed
CCA
2347
Cora Capital Advisors
New Jersey
-$217K -1,025 Closed
AIP
2348
Almanack Investment Partners
Pennsylvania
-$216K -1,020 Closed
BBA
2349
Braun-Bostich & Associates
Pennsylvania
-$216K -1,020 Closed
EFA
2350
Evernest Financial Advisors
Indiana
-$216K -1,020 Closed

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.