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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
RAM
2301
Revere Asset Management
Texas
-$245K -1,155 Closed
SHFP
2302
Second Half Financial Partners
Florida
-$245K -1,155 Closed
HFAS
2303
Hummer Financial Advisory Services
Illinois
-$244K -1,150 Closed
IPW
2304
Impact Partnership Wealth
Georgia
-$241K -1,135 Closed
VW
2305
Veridan Wealth
Oregon
-$232K -1,135 Closed
KIC
2306
Kensington Investment Counsel
California
-$240K -1,130 Closed
LRIA
2307
Leonard Rickey Investment Advisors
Washington
-$240K -1,130 Closed
CEI
2308
Clark Estates Inc
New York
-$239K -1,125 Closed
XF
2309
XML Financial
Maryland
-$239K -1,125 Closed
CWM
2310
Chemistry Wealth Management
New York
-$237K -1,120 Closed
MWP
2311
Meridian Wealth Partners
Pennsylvania
-$236K -1,115 Closed
BC
2312
BIT Capital
Germany
-$214K -1,110 Closed
SDWIA
2313
Schwarz Dygos Wheeler Investment Advisors
Minnesota
-$235K -1,110 Closed
USWIA
2314
UP Strategic Wealth Investment Advisors
Pennsylvania
-$235K -1,110 Closed
NPT
2315
National Philanthropic Trust
Pennsylvania
-$234K -1,105 Closed
EB
2316
Exchange Bank
California
-$233K -1,100 Closed
FAM
2317
Formidable Asset Management
Ohio
-$233K -1,100 Closed
OFW
2318
Omnia Family Wealth
Florida
-$233K -1,100 Closed
BP
2319
BBR Partners
New York
-$232K -1,095 Closed
EB
2320
Emprise Bank
Kansas
-$232K -1,095 Closed
IA
2321
Insight Advisors
Pennsylvania
-$234K -1,095 Closed
AGC
2322
Aspen Grove Capital
Colorado
-$231K -1,090 Closed
RYIA
2323
Roehl & Yi Investment Advisors
Oregon
-$231K -1,090 Closed
SWG
2324
Summit Wealth Group
Vermont
-$231K -1,090 Closed
APG
2325
Abacus Planning Group
South Carolina
-$230K -1,085 Closed

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.