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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
RMC
2276
Ring Mountain Capital
California
-$290K -1,370 Closed
SFA
2277
Souders Financial Advisors
Ohio
-$288K -1,360 Closed
LGG
2278
Luts & Greenleigh Group
Maryland
-$285K -1,345 Closed
HAS
2279
HBW Advisory Services
California
-$282K -1,330 Closed
AFW
2280
Avantra Family Wealth
Pennsylvania
-$281K -1,325 Closed
PAG
2281
Private Advisory Group
Washington
-$278K -1,310 Closed
FSA
2282
Fort Sheridan Advisors
Illinois
-$276K -1,300 Closed
MHC
2283
May Hill Capital
Massachusetts
-$270K -1,275 Closed
WG
2284
Winton Group
United Kingdom
-$269K -1,270 Closed
RWA
2285
Rooted Wealth Advisors
Illinois
-$266K -1,260 Closed
CI
2286
Carroll Investors
South Carolina
-$266K -1,255 Closed
EFL
2287
ERn Financial LLC
Wisconsin
-$266K -1,255 Closed
CIP
2288
Convergence Investment Partners
Florida
-$264K -1,245 Closed
WCM
2289
WealthBridge Capital Management
Ohio
-$261K -1,230 Closed
NP
2290
Nilsine Partners
Colorado
-$257K -1,210 Closed
RC
2291
Rahlfs Capital
Texas
-$257K -1,210 Closed
FTUS
2292
Flow Traders U.S.
New York
-$254K -1,200 Closed
LA
2293
Latitude Advisors
Florida
-$254K -1,195 Closed
EHC
2294
Everett Harris & Co
California
-$250K -1,180 Closed
CG
2295
CFO4Life Group
Texas
-$249K -1,175 Closed
WPP
2296
Whalerock Point Partners
Rhode Island
-$249K -1,175 Closed
CWA
2297
Consilio Wealth Advisors
Washington
-$248K -1,170 Closed
EFMH
2298
E Fund Management (HK)
Hong Kong
-$248K -1,170 Closed
FNBOO
2299
First National Bank of Omaha
Nebraska
-$248K -1,170 Closed
FFA
2300
Fragasso Financial Advisors
Pennsylvania
-$245K -1,155 Closed

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.