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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
DWP
2251
Destiny Wealth Partners
Florida
-$446K -2,105 Closed
BBP
2252
Banco BTG Pactual
Brazil
-$430K -2,040 Closed
NWMG
2253
National Wealth Management Group
Ohio
-$405K -1,910 Closed
IFU
2254
iSAM Funds (UK)
United Kingdom
-$387K -1,825 Closed
LP
2255
LGL Partners
Pennsylvania
-$383K -1,805 Closed
RP
2256
Regal Partners
Australia
-$360K -1,700 Closed
RSWM
2257
Robertson Stephens Wealth Management
California
-$357K -1,685 Closed
WP
2258
WMS Partners
Maryland
-$348K -1,640 Closed
IIM
2259
InTrack Investment Management
Vermont
-$332K -1,610 Closed
MSFS
2260
Main Street Financial Solutions
Pennsylvania
-$341K -1,610 Closed
PFM
2261
Peak Financial Management
Massachusetts
-$339K -1,600 Closed
PFM
2262
Potomac Fund Management
Florida
-$339K -1,600 Closed
VCP
2263
Vista Capital Partners
Oregon
-$337K -1,590 Closed
MSWM
2264
McGlone Suttner Wealth Management
Wisconsin
-$332K -1,565 Closed
DWM
2265
Destination Wealth Management
California
-$328K -1,545 Closed
MAG
2266
M3 Advisory Group
Massachusetts
-$321K -1,515 Closed
WCM
2267
Windward Capital Management
California
-$321K -1,515 Closed
SC
2268
Summa Corp
Texas
-$320K -1,510 Closed
TGAM
2269
TBH Global Asset Management
Tennessee
-$320K -1,510 Closed
MIH
2270
Meitav Investment House
Israel
-$318K -1,500 Closed
AHL
2271
Abel Hall LLC
Louisiana
-$305K -1,440 Closed
PWM
2272
Prosperity Wealth Management
California
-$304K -1,435 Closed
LI
2273
LifeWealth Investments
Florida
-$300K -1,415 Closed
CCP
2274
Clarity Capital Partners
California
-$292K -1,375 Closed
LWL
2275
Leo Wealth LLC
Texas
-$292K -1,375 Closed

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.