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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
FDW
2126
Fourth Dimension Wealth
Ohio
$3.19K -$72.3K -375 -95%
WCM
2127
WealthTrak Capital Management
Virginia
$3.19K -$5.78K -30 -60%
ACM
2128
Anfield Capital Management
California
$3.19K
HWA
2129
Heritage Wealth Advisors
Virginia
$3.19K
BFS
2130
Bare Financial Services
Pennsylvania
$3.19K +$3.85K +20 New
MBFW
2131
Morton Brown Family Wealth
Pennsylvania
$3.19K +$3.85K +20 New
RWM
2132
Rialto Wealth Management
New York
$3.19K +$3.85K +20 New
BFP
2133
Briaud Financial Planning
Texas
$3K
OAJ
2134
Ogorek Anthony Joseph
New York
$3K +$3.85K +20 New
BMC
2135
Bear Mountain Capital
Washington
$2.83K +$2.89K +15 New
HHGA
2136
Halbert Hargrove Global Advisors
California
$2.73K -$6.75K -35 -70%
CIAM
2137
Caitong International Asset Management
Hong Kong
$2.39K -$411K -2,130 -99%
PA
2138
Pineridge Advisors
Missouri
$2.39K -$7.71K -40 -73%
CAM
2139
Chesapeake Asset Management
New York
$2.39K +$964 +5 +50%
MIM
2140
Marshall Investment Management
Colorado
$2.39K +$2.89K +15 New
ME
2141
McIlrath & Eck
Washington
$2.39K +$2.89K +15 New
MWM
2142
MorganRosel Wealth Management
Colorado
$2.39K +$2.89K +15 New
NWM
2143
Navigoe Wealth Management
California
$2K
1IA
2144
1620 Investment Advisors
Massachusetts
$1.92K
BIM
2145
Breakwater Investment Management
Washington
$1.59K
DF
2146
DecisionPoint Financial
Arizona
$1.59K +$1.93K +10 New
CAIM
2147
Catherine Avery Investment Management
Florida
$1.59K
CIR
2148
Clear Investment Research
Georgia
$1.59K
MWM
2149
Mascoma Wealth Management
New Hampshire
$1.59K
RWM
2150
Ruedi Wealth Management
Illinois
$1.59K

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.