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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
ACA
2101
Atlas Capital Advisors
Wyoming
$5.57K -$81.9K -425 -92%
WW
2102
Winnow Wealth
Texas
$5.01K +$1.93K +10 +40%
HFS
2103
Hughes Financial Services
Virginia
$4.87K +$5.78K +30 New
APM
2104
a16z Perennial Management
California
$4.78K
BHWM
2105
Beaird Harris Wealth Management
Texas
$4.78K
CWM
2106
Copia Wealth Management
Oregon
$4.78K
RPA
2107
Redwood Park Advisors
California
$4.78K
TCM
2108
TruNorth Capital Management
Michigan
$4.78K
BCM
2109
Blume Capital Management
California
$4.78K +$2.89K +15 +100%
WA
2110
WestEnd Advisors
North Carolina
$4.78K +$4.82K +25 +500%
AF
2111
Abound Financial
California
$4.78K +$5.78K +30 New
PS
2112
PayPay Securities
Japan
$4.04K +$964 +5 +25%
GTAM
2113
Global Trust Asset Management
Florida
$4.03K -$54.9K -285 -93%
CPA
2114
Compass Planning Associates
Massachusetts
$3.98K
FIM
2115
FWL Investment Management
Texas
$3.98K
LWMI
2116
Legacy Wealth Management (Idaho)
Idaho
$3.98K
PPA
2117
Painted Porch Advisors
California
$3.98K
YAL
2118
Your Advocates Ltd
Texas
$3.98K
GWSA
2119
Global Wealth Strategies & Associates
Colorado
$3.98K +$1.93K +10 +67%
AS
2120
Altshuler Shaham
Israel
$3.98K +$4.82K +25 New
FGAM
2121
Financial Gravity Asset Management
Texas
$3.98K +$4.82K +25 New
KSB
2122
Kennebec Savings Bank
Maine
$3.98K +$4.82K +25 New
NWM
2123
Nova Wealth Management
Florida
$3.98K +$4.82K +25 New
BAM
2124
Bellevue Asset Management
Washington
$3.98K
WOC
2125
West Oak Capital
California
$3.89K -$131K -680 -22%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.