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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
DWM
2076
Dogwood Wealth Management
Kansas
$10.3K +$12.5K +65 New
FAM
2077
Flaharty Asset Management
Florida
$10.3K +$12.5K +65 New
RFG
2078
REAP Financial Group
Texas
$10.3K +$12.5K +65 New
CIA
2079
Cape Investment Advisory
Georgia
$9.55K
CWM
2080
Cranbrook Wealth Management
Michigan
$9.35K
Q1WB
2081
Quest 10 Wealth Builders
Virginia
$8.82K +$964 +5 +10%
WPA
2082
West Paces Advisors
Georgia
$8.76K
SHIM
2083
Stone House Investment Management
Pennsylvania
$8.76K +$10.6K +55 New
PCFFS
2084
Pacific Center for Financial Services
California
$7.96K
BCH
2085
Berkshire Capital Holdings
California
$7.96K
ECM
2086
Estabrook Capital Management
New York
$7.96K
MCA
2087
Midwest Capital Advisors
Michigan
$7.96K
FFC
2088
First Financial Corp
Indiana
$7.96K +$4.82K +25 +100%
TH
2089
TCTC Holdings
Texas
$7.96K +$9.64K +50 New
PWA
2090
Principia Wealth Advisory
Texas
$7.43K +$3.85K +20 +80%
PIS
2091
POM Investment Strategies
North Carolina
$7.17K
IWP
2092
IAG Wealth Partners
Wisconsin
$7.16K
TVWM
2093
Tower View Wealth Management
Wisconsin
$6.37K
HIMS
2094
Hager Investment Management Services
New Hampshire
$6.37K -$13.5K -70 -64%
AWM
2095
Activest Wealth Management
Florida
$6.37K +$6.75K +35 +700%
CTC
2096
Cetera Trust Company
Minnesota
$5.57K
JGIA
2097
Jackson Grant Investment Advisers
Connecticut
$5.57K
MAS
2098
MPWM Advisory Solutions
Georgia
$5.57K
DMBA
2099
Deseret Mutual Benefit Administrators
Utah
$5.57K +$6.75K +35 New
PW
2100
Pandora Wealth
Illinois
$5.57K +$6.75K +35 New

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.