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ServiceNow

2,256 hedge funds and large institutions have $195B invested in ServiceNow in 2024 Q4 according to their latest regulatory filings, with 420 funds opening new positions, 788 increasing their positions, 774 reducing their positions, and 64 closing their positions.

New
Increased
Maintained
Reduced
Closed

556% more first-time investments, than exits

New positions opened: 420 | Existing positions closed: 64

33% more funds holding in top 10

Funds holding in top 10: 78104 (+26)

20% more capital invested

Capital invested by funds: $163B → $195B (+$32.3B)

16% more funds holding

Funds holding: 1,9372,256 (+319)

1.6% more ownership

Funds ownership: 444.7%446.3% (+1.6%)

2% more repeat investments, than reductions

Existing positions increased: 788 | Existing positions reduced: 774

25% less call options, than puts

Call options by funds: $3.88B | Put options by funds: $5.14B

Holders
2,256
Holders Change
+319
Holders Change %
+16.47%
% of All Funds
29.72%
Holding in Top 10
104
Holding in Top 10 Change
+26
Holding in Top 10 Change %
+33.33%
% of All Funds
1.37%
New
420
Increased
788
Reduced
774
Closed
64
Calls
$3.88B
Puts
$5.14B
Net Calls
-$1.26B
Net Calls Change
-$588M
Name Holding Trade Value Shares
Change
Change in
Stake
API
2076
Asset Planning Inc
California
$63.6K +$60.8K +300 New
RWS
2077
Retirement Wealth Solutions
Wisconsin
$63.5K +$62.8K +310 New
FWA
2078
FSC Wealth Advisors
New York
$62.5K +$59.8K +295 New
GA
2079
GoalVest Advisory
New York
$61.5K
CT
2080
Coastline Trust
Rhode Island
$61.5K +$43.6K +215 +287%
S
2081
Sachetta
Massachusetts
$57.2K +$1.01K +5 +2%
CCG
2082
Ceeto Capital Group
Florida
$56K -$1.52M -7,500 -97%
FF
2083
Friedenthal Financial
New Jersey
$55.1K +$52.7K +260 New
TIM
2084
Tortoise Investment Management
New York
$55.1K
SO
2085
Sierra Ocean
California
$55.1K +$52.7K +260 New
ACA
2086
American Capital Advisory
Idaho
$53K
OSNBOA
2087
Old Second National Bank of Aurora
Illinois
$53K
PPWM
2088
PFG Private Wealth Management
Florida
$53K
TC
2089
Truvestments Capital
Florida
$53K +$17.2K +85 +52%
AWM
2090
Accredited Wealth Management
Kentucky
$53K +$50.6K +250 New
SFCL
2091
Strengthening Families & Communities LLC
Massachusetts
$53K
IRAG
2092
Investment Research & Advisory Group
Georgia
$51.9K
LAMC
2093
Longview Asset Management (California)
California
$51.9K +$49.6K +245 New
PWMG
2094
Prestige Wealth Management Group
New Jersey
$47.7K
PWMG
2095
Private Wealth Management Group
New Jersey
$47.7K
PC
2096
Promus Capital
Illinois
$47.7K +$45.6K +225 New
AIC
2097
Archer Investment Corporation
Indiana
$46.6K
BLC
2098
Brown, Lisle/Cummings
Rhode Island
$46.6K
OC
2099
Oakworth Capital
Alabama
$46.6K
WWP
2100
WR Wealth Planners
Missouri
$46.6K +$2.03K +10 +5%

NOW Hedge Fund Activity: Q4 2024 in Review

2,256 of the 7,592 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2024, worth a combined $195B — up 20% from $163B a quarter earlier.

Buyers outnumbered sellers: 420 funds opened new NOW positions and 64 closed out — a net gain of 356 holders — while 788 added to existing stakes and 774 trimmed.

The largest buyer was BlackRock, adding an estimated $1.17B. The largest seller was Edgewood Management, cutting an estimated $1.33B.

  • 2,256 institutional investors held ServiceNow (NOW) as of Q4 2024, up from 1,937 in Q3 2024.
  • Funds reported $195B of ServiceNow stock for Q4 2024, up 20% quarter-over-quarter.
  • 420 funds opened new ServiceNow positions in Q4 2024 and 64 closed out, a net change of +356 holders.
  • The largest ServiceNow buyer in Q4 2024 was BlackRock, an estimated $1.17B added.
  • The largest ServiceNow seller in Q4 2024 was Edgewood Management, an estimated $1.33B sold.

Based on aggregated 13F filings for Q4 2024.