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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
SC
2051
Steph & Co
Wisconsin
$15.9K +$3.85K +20 +25%
CIAS
2052
CBIZ Investment Advisory Services
Ohio
$15.9K +$12.5K +65 +186%
BC
2053
Bayforest Capital
United Kingdom
$15.9K +$19.3K +100 New
DAM
2054
Delta Asset Management
Tennessee
$15.1K -$91.6K -475 -83%
AFG
2055
Albion Financial Group
Utah
$15.1K
HC
2056
Hurley Capital
New York
$15.1K
RTL
2057
Red Tortoise LLC
Georgia
$15.1K
MWA
2058
Moser Wealth Advisors
Washington
$14.3K
Cohen & Steers
2059
Cohen & Steers
New York
$14K -$471K -2,445 -96%
NAAA
2060
New Age Alpha Advisors
New York
$13.5K
TWD
2061
True Wealth Design
Ohio
$13.4K +$5.78K +30 +55%
CMP
2062
Coston McIsaac & Partners
Maine
$13K
BA
2063
Bellwether Advisors
Nebraska
$12.7K
SCA
2064
Stuart Chaussee & Associates
California
$12.7K
CHC
2065
City Holding Co
West Virginia
$12.7K +$10.6K +55 +220%
AEPWM
2066
Atlantic Edge Private Wealth Management
Florida
$11.9K +$14.5K +75 New
SIM
2067
Synergy Investment Management
Florida
$11.9K
TCPG
2068
Trivant Custom Portfolio Group
California
$11.9K +$4.82K +25 +50%
CFD
2069
Creative Financial Designs
Indiana
$11.1K -$6.75K -35 -33%
JAM
2070
JCIC Asset Management
Ontario, Canada
$11.1K
CVM
2071
Cheviot Value Management
California
$10.8K +$10.6K +55 New
CJH
2072
Christopher J. Hasenberg
Wisconsin
$10.6K
FPF
2073
First Pacific Financial
Washington
$10.3K -$122K -635 -91%
HWM
2074
HighMark Wealth Management
Minnesota
$10.3K
MTIC
2075
Missouri Trust & Investment Company
Missouri
$10.3K

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.