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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
PWM
2026
Proathlete Wealth Management
Florida
$22.3K +$27K +140 New
MSWM
2027
Mowery & Schoenfeld Wealth Management
Illinois
$21.5K
SIS
2028
Sound Income Strategies
Florida
$21.5K
VWA
2029
Valued Wealth Advisors
Utah
$21.5K
CAL
2030
Capital Analysts LLC
Pennsylvania
$21K -$13.5K -70 -35%
UIA
2031
Ulland Investment Advisors
Minnesota
$21K
JWA
2032
JFS Wealth Advisors
Pennsylvania
$20.7K -$7.71K -40 -24%
AF
2033
Atala Financial
California
$20.7K
CSC
2034
Caldwell Sutter Capital
California
$20.7K
SR
2035
Syntax Research
Florida
$19.9K
CCM
2036
Chilton Capital Management
Texas
$19.9K +$22.2K +115 +1,150%
NIG
2037
NFJ Investment Group
Texas
$19.1K
RF
2038
Robinswood Financial
Washington
$19.1K +$18.3K +95 +380%
CI
2039
Clal Insurance
Israel
$19K +$19.3K +100 +500%
AWM
2040
Atticus Wealth Management
Florida
$18.3K
RFS
2041
Richardson Financial Services
Massachusetts
$17.5K
SN
2042
Sittner & Nelson
Oregon
$17.5K
ITIM
2043
Indiana Trust & Investment Management
Indiana
$16.7K
TC
2044
Tacita Capital
Ontario, Canada
$16.7K
BI
2045
Binnacle Investments
Iowa
$16.7K +$20.2K +105 New
IWM
2046
Inlight Wealth Management
Georgia
$16.7K +$20.2K +105 New
AG
2047
AmeriFlex Group
Nevada
$15.9K -$80K -415 -81%
CB
2048
Centennial Bank
Arkansas
$15.9K
NSIM
2049
North Star Investment Management
Illinois
$15.9K
WTFG
2050
Wood Tarver Financial Group
Idaho
$15.9K

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.