We are live on ! Find out more
NOW icon

ServiceNow

2,256 hedge funds and large institutions have $195B invested in ServiceNow in 2024 Q4 according to their latest regulatory filings, with 420 funds opening new positions, 788 increasing their positions, 774 reducing their positions, and 64 closing their positions.

New
Increased
Maintained
Reduced
Closed

556% more first-time investments, than exits

New positions opened: 420 | Existing positions closed: 64

33% more funds holding in top 10

Funds holding in top 10: 78104 (+26)

20% more capital invested

Capital invested by funds: $163B → $195B (+$32.3B)

16% more funds holding

Funds holding: 1,9372,256 (+319)

1.6% more ownership

Funds ownership: 444.7%446.3% (+1.6%)

2% more repeat investments, than reductions

Existing positions increased: 788 | Existing positions reduced: 774

25% less call options, than puts

Call options by funds: $3.88B | Put options by funds: $5.14B

Holders
2,256
Holders Change
+319
Holders Change %
+16.47%
% of All Funds
29.72%
Holding in Top 10
104
Holding in Top 10 Change
+26
Holding in Top 10 Change %
+33.33%
% of All Funds
1.37%
New
420
Increased
788
Reduced
774
Closed
64
Calls
$3.88B
Puts
$5.14B
Net Calls
-$1.26B
Net Calls Change
-$588M
Name Holding Trade Value Shares
Change
Change in
Stake
LWANC
2026
Laurel Wealth Advisors (North Carolina)
North Carolina
$147K
AT
2027
Avalon Trust
New Mexico
$141K +$57.7K +285 +75%
AF
2028
Advisornet Financial
Minnesota
$137K +$33.4K +165 +34%
A
2029
AlphaQuest
New York
$131K +$126K +620 New
BCWM
2030
Bartlett & Co Wealth Management
Ohio
$130K
BWM
2031
Bernard Wealth Management
Michigan
$122K +$116K +575 New
DAM
2032
Delta Asset Management
Tennessee
$121K
RCA
2033
Runnymede Capital Advisors
Ohio
$121K +$115K +570 New
AT
2034
Arlington Trust
Alabama
$118K +$8.1K +40 +8%
SWC
2035
Spectrum Wealth Counsel
Indiana
$117K
GC
2036
Garde Capital
Washington
$113K +$108K +535 New
SAM
2037
S.A. Mason
Michigan
$110K +$105K +520 New
VWM
2038
Vermillion Wealth Management
Minnesota
$109K +$104K +515 New
MWA
2039
Medallion Wealth Advisors
Connecticut
$108K +$108K +535 New
AFM
2040
Aspetuck Financial Management
Connecticut
$106K +$101K +500 New
PD
2041
Point72 (DIFC)
United Arab Emirates
$106K +$101K +500 New
AG
2042
AmeriFlex Group
Nevada
$105K +$104K +515 New
FNWA
2043
Financial Network Wealth Advisors
Utah
$104K -$131K -645 -57%
CAL
2044
Capital Advisors Ltd
Ohio
$102K +$2.03K +10 +2%
MAM
2045
Meeder Asset Management
Ohio
$102K -$25.3K -125 -21%
BAM
2046
Byrne Asset Management
New Jersey
$101K
BHWM
2047
Bay Harbor Wealth Management
Maryland
$101K +$1.01K +5 +1%
FFO
2048
Fortitude Family Office
Arizona
$101K +$15.2K +75 +19%
FCG
2049
Financial Connections Group
California
$98K
ACA
2050
Atlas Capital Advisors
Wyoming
$97.5K -$28.4K -140 -23%

NOW Hedge Fund Activity: Q4 2024 in Review

2,256 of the 7,592 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2024, worth a combined $195B — up 20% from $163B a quarter earlier.

Buyers outnumbered sellers: 420 funds opened new NOW positions and 64 closed out — a net gain of 356 holders — while 788 added to existing stakes and 774 trimmed.

The largest buyer was BlackRock, adding an estimated $1.17B. The largest seller was Edgewood Management, cutting an estimated $1.33B.

  • 2,256 institutional investors held ServiceNow (NOW) as of Q4 2024, up from 1,937 in Q3 2024.
  • Funds reported $195B of ServiceNow stock for Q4 2024, up 20% quarter-over-quarter.
  • 420 funds opened new ServiceNow positions in Q4 2024 and 64 closed out, a net change of +356 holders.
  • The largest ServiceNow buyer in Q4 2024 was BlackRock, an estimated $1.17B added.
  • The largest ServiceNow seller in Q4 2024 was Edgewood Management, an estimated $1.33B sold.

Based on aggregated 13F filings for Q4 2024.