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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
SFGP
2001
Stonebridge Financial Group (Pennsylvania)
Pennsylvania
$34.2K +$7.71K +40 +23%
DI
2002
DAGCO Inc
Ohio
$33.4K +$40.5K +210 New
RI
2003
Ridgewood Investments
New Jersey
$32.6K
PGAM
2004
Princeton Global Asset Management
New Jersey
$31.8K -$123K -640 -76%
TIM
2005
Tortoise Investment Management
New York
$31.8K -$11.6K -60 -23%
DIP
2006
DT Investment Partners
Pennsylvania
$31.1K
CAC
2007
Core Alternative Capital
Georgia
$31K
BL
2008
BFSG LLC
California
$30.3K
WT
2009
Washington Trust
Rhode Island
$28.7K +$29.9K +155 +620%
TC
2010
Trust Company
Kansas
$27.9K
HNW
2011
High Note Wealth
Minnesota
$27.1K
SWA
2012
SOA Wealth Advisors
New York
$26.7K +$12.7M +66,040 +77,694%
GWM
2013
Graybill Wealth Management
Illinois
$26.3K +$31.8K +165 New
NWMP
2014
Noble Wealth Management PBC
Colorado
$25.5K
BWL
2015
Bogart Wealth LLC
Virginia
$25.5K +$16.4K +85 +113%
MFT
2016
Moisand Fitzgerald Tamayo
Florida
$24.7K
BOJHT
2017
Bank of Jackson Hole Trust
Wyoming
$24.2K -$11.6K -60 -32%
CH
2018
Canton Hathaway
Rhode Island
$24K
FPB
2019
First PREMIER Bank
South Dakota
$24K +$15.4K +80 +114%
LFASL
2020
Lugano Financial Advisors SA (LFA)
Switzerland
$23.9K
NCM
2021
Northwest Capital Management
Oregon
$23.9K
CTB
2022
Country Trust Bank
Illinois
$23.9K +$9.64K +50 +50%
SIS
2023
Strategic Investment Solutions
Illinois
$23.9K +$28.9K +150 New
CTWM
2024
Cherry Tree Wealth Management
Minnesota
$23.1K
MEG
2025
Millstone Evans Group
Colorado
$22.3K +$4.82K +25 +22%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.