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ServiceNow

2,256 hedge funds and large institutions have $195B invested in ServiceNow in 2024 Q4 according to their latest regulatory filings, with 420 funds opening new positions, 788 increasing their positions, 774 reducing their positions, and 64 closing their positions.

New
Increased
Maintained
Reduced
Closed

556% more first-time investments, than exits

New positions opened: 420 | Existing positions closed: 64

33% more funds holding in top 10

Funds holding in top 10: 78104 (+26)

20% more capital invested

Capital invested by funds: $163B → $195B (+$32.3B)

16% more funds holding

Funds holding: 1,9372,256 (+319)

1.6% more ownership

Funds ownership: 444.7%446.3% (+1.6%)

2% more repeat investments, than reductions

Existing positions increased: 788 | Existing positions reduced: 774

25% less call options, than puts

Call options by funds: $3.88B | Put options by funds: $5.14B

Holders
2,256
Holders Change
+319
Holders Change %
+16.47%
% of All Funds
29.72%
Holding in Top 10
104
Holding in Top 10 Change
+26
Holding in Top 10 Change %
+33.33%
% of All Funds
1.37%
New
420
Increased
788
Reduced
774
Closed
64
Calls
$3.88B
Puts
$5.14B
Net Calls
-$1.26B
Net Calls Change
-$588M
Name Holding Trade Value Shares
Change
Change in
Stake
AIM
2001
Acropolis Investment Management
Missouri
$188K -$1.01K -5 -0.6%
MCM
2002
MV Capital Management
Maryland
$186K -$1.01K -5 -0.6%
HWM
2003
Hemington Wealth Management
Virginia
$182K +$7.09K +35 +4%
KIM
2004
Kestra Investment Management
Texas
$181K +$173K +855 New
PGAM
2005
Princeton Global Asset Management
New Jersey
$178K
HGERS
2006
Householder Group Estate & Retirement Specialist
Arizona
$175K -$53.7K -265 -24%
OCM
2007
Osterweis Capital Management
California
$174K
AWM
2008
Ameliora Wealth Management
Switzerland
$174K +$166K +820 New
GJIA
2009
Glass Jacobson Investment Advisors
Maryland
$172K +$164K +810 New
VCM
2010
Versant Capital Management
Arizona
$171K +$103K +510 +173%
CWC
2011
Carolinas Wealth Consulting
North Carolina
$169K -$21.3K -105 -12%
OP
2012
ORG Partners
Indiana
$169K +$21.3K +105 +15%
WPWM
2013
Western Pacific Wealth Management
Illinois
$167K -$43.6K -215 -21%
RTC
2014
Riverview Trust Company
Washington
$162K
FMII
2015
Farmers & Merchants Investments Inc
Nebraska
$160K +$1.01K +5 +0.7%
MB
2016
Mizuho Bank
Japan
$159K
ECM
2017
EMC Capital Management
Texas
$159K -$20.4M -100,630 -99%
MTC
2018
Matrix Trust Company
Colorado
$159K +$152K +750 New
WA
2019
WPG Advisers
Maryland
$158K +$151K +745 New
POIA
2020
Pin Oak Investment Advisors
Texas
$157K
MLA
2021
MB, Levis & Associates
Pennsylvania
$154K
CA
2022
Continuum Advisory
Idaho
$154K +$4.05K +20 +3%
PSFG
2023
Park Square Financial Group
Georgia
$153K +$146K +720 New
FPF
2024
First Pacific Financial
Washington
$148K -$2.03K -10 -1%
EBA
2025
Eagle Bay Advisors
New York
$147K -$54.7K -270 -28%

NOW Hedge Fund Activity: Q4 2024 in Review

2,256 of the 7,592 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2024, worth a combined $195B — up 20% from $163B a quarter earlier.

Buyers outnumbered sellers: 420 funds opened new NOW positions and 64 closed out — a net gain of 356 holders — while 788 added to existing stakes and 774 trimmed.

The largest buyer was BlackRock, adding an estimated $1.17B. The largest seller was Edgewood Management, cutting an estimated $1.33B.

  • 2,256 institutional investors held ServiceNow (NOW) as of Q4 2024, up from 1,937 in Q3 2024.
  • Funds reported $195B of ServiceNow stock for Q4 2024, up 20% quarter-over-quarter.
  • 420 funds opened new ServiceNow positions in Q4 2024 and 64 closed out, a net change of +356 holders.
  • The largest ServiceNow buyer in Q4 2024 was BlackRock, an estimated $1.17B added.
  • The largest ServiceNow seller in Q4 2024 was Edgewood Management, an estimated $1.33B sold.

Based on aggregated 13F filings for Q4 2024.