We are live on ! Find out more
NOW icon

ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
GFPC
1976
Global Financial Private Client
Florida
$47.8K +$54.9K +285 +1,900%
SO
1977
Sierra Ocean
California
$47K +$6.75K +35 +13%
SIC
1978
SJS Investment Consulting
Ohio
$46.2K -$120K -620 -68%
FWA
1979
FSC Wealth Advisors
New York
$45.4K -$1.93K -10 -3%
AW
1980
Avion Wealth
Texas
$44K
CCG
1981
Ceeto Capital Group
Florida
$42K
S
1982
Sachetta
Massachusetts
$40.6K -$2.89K -15 -6%
AWM
1983
Accredited Wealth Management
Kentucky
$39.8K
ACA
1984
American Capital Advisory
Idaho
$39.8K
OSNBOA
1985
Old Second National Bank of Aurora
Illinois
$39.8K
SFCL
1986
Strengthening Families & Communities LLC
Massachusetts
$39.8K
SWIM
1987
Smallwood Wealth Investment Management
New Jersey
$39.8K +$48.2K +250 New
FMP
1988
Financial Management Professionals
Texas
$39K -$19.3K -100 -29%
IRAG
1989
Investment Research & Advisory Group
Georgia
$39K
LAMC
1990
Longview Asset Management (California)
California
$39K
DJSG
1991
D.J. St. Germain
Massachusetts
$39K +$18.3K +95 +63%
BLC
1992
Brown, Lisle/Cummings
Rhode Island
$37.4K +$2.89K +15 +7%
OC
1993
Oakworth Capital
Alabama
$37.4K +$2.89K +15 +7%
PWMG
1994
Prestige Wealth Management Group
New Jersey
$35.8K
PWMG
1995
Private Wealth Management Group
New Jersey
$35.8K
PC
1996
Promus Capital
Illinois
$35.8K
AIC
1997
Archer Investment Corporation
Indiana
$35K
KFI
1998
Key Financial Inc
Pennsylvania
$35K +$1.93K +10 +5%
HFM
1999
Hartford Financial Management
Connecticut
$34.2K
RDFA
2000
Ritter Daniher Financial Advisory
Ohio
$34.2K

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.